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Because of the scarcity of resources, it leads to the existence of competition.

Within the Chunghwa Group, a seminar is being held to discuss what type of the next "Zhonghua" brand flagship car should be launched, which is a manifestation of internal competition.

At present, the only "Qin" and "Tang" correspond to compact sedans and SUVs respectively, and in order to expand their influence, they must not rely on these two models alone to win the world, but also have to add more new helpers. However, the research and development cost of a new model is huge, and according to the existing manpower and material resources of Zhonghua Group, it is impossible to start all of them at the same time, and it can only be a key breakthrough.

"I think we should develop into a mid-level sedan, and with the good foundation laid by the 'Qin', we can extend the product line upwards. The mid-level sedan is the fattest piece of meat on the market, and it has always been controlled by the joint venture brand, and we can't watch them eat meat and not even drink the soup ourselves. As long as we enter the market, we can put pressure on the joint venture brands and snatch food from their mouths. ”

Ling Yunzhi believes that the mid-level sedan should be launched immediately, because they belong to the mainstream model in the market and have the highest profits.

In the automobile industry, making cars is the right way compared to trucks and buses, and it has truly entered the door of the car manufacturing industry. But in the field of making cars, only the intermediate car is the king, and whoever masters the doorway of the intermediate car is recognized as a strong man.

Therefore, Ling Yunzhi's obsession with mid-level sedans is very strong, and he hopes to launch a hot-selling mid-level car comparable to Accord and Passat.

In the case of Zhonghua Group's Xuanwu platform project, which has not made great progress, the current new model can only make a fuss on the existing chassis. Or continue to buy foreign brands to imitate their mature chassis, which is a more feasible solution.

"According to our market research, consumers generally do not accept independent brands well. If we rely on the bus market, such as Xiaohongqi to operate, we can still try, but we don't have the political resources. When buying a car privately, everyone has insufficient trust in the middle-class sedan of their own brand and is unwilling to spend a lot of money to try.

On the other hand, in the case of small cars, many consumers have expressed a strong desire to buy domestic brands. In the 6-80,000 market, many people are reluctant to buy a micro car, but want a larger model, and a small car is their ideal goal. ”

Marketing Director Jian Bing picked up the analysis report in his hand and said.

In the field of sedan of Zhonghua Group, there is a small car (A00 class) QQ and a compact (A-class) "Qin", but there is a gap in the small car (A0 class) between the two. In terms of market research, small cars (A0 class) are a major market entry point.

"In terms of 6-80,000 cars, we will launch the second generation of 'Qin' classic next year to fill in, so under the premise of concentrating on the next model, the research and development of small cars can be appropriately delayed.

I believe that we should further expand our product line and accelerate our entry into the MPV field. Nowadays, there are more and more cars for official business travel, and in addition to GL8 and Odyssey on the market, JAC Ruifeng can fight. However, their biggest weakness is that the price is more than 200,000 yuan, and if we build a manned MPV of less than 150,000 yuan with our ability, it is estimated that we can get a big piece of the pie. ”

Wei Changhui, who was transferred back to the Jiangzhou base and became the deputy general manager of China Motor, proposed this.

Wei Changhui is already considered to be the successor of Ling Yunzhi and has been promoted to the ranks of the company's executives. His opinion is to enter the MPV market and get a Chinese MPV model as soon as possible.

Han Hao held a meeting to advocate that everyone speak pragmatically and freely, and fully listen to the opinions of his subordinates. Therefore, the meeting scene of the Chung Hwa Group is very hot.

"Your proposal is very similar to the Huaxia B2 project, which is also an MPV focusing on the 10-150,000 market, but it takes into account the transportation of people and goods. In the context of the B2 being developed, there is some overlap in the re-investment of resources to the Chinese pure manned MPV.

In China, MPV is mainly distributed in the two major fields of official cars and commercial vehicles, and companies, enterprises and institutions, and self-employed people are the backbone of MPV consumption, and ordinary family cars will not consider it as the first car.

MPV has a stable market share in our domestic market and has maintained a relatively fixed scale, which is not the best choice for our third new car for the time being. ”

Zhao Quanfu, director of the Automotive Research Institute, said after comprehensive consideration, he continued to propose his new model options.

"In the foreign auto market, SUVs are still emerging, accounting for nearly 20% of sales. But in China, this year the figure is only 3 percent. Therefore, from the hot sales of 'Tang', it can be known that SUVs will be the biggest growth point in our domestic market.

I think the third car should strike while the iron is hot and launch a small SUV model before the joint venture brands react. The price is between 7-100,000 to seize the market share of this blockbuster. ”

It seems that only FAW Toyota's Terui belongs to this type of small SUV in China, but its price is between 12-150,000 yuan, and the body is too narrow and the sales are not good.

At present, the domestic small SUV is indeed a big blank spot, if the Chinese small SUV body is relatively large, there will be a very good market performance.

Zhao Quanfu's proposal does make sense, and all things considered, the small SUV is the best choice for the third model.

Other participants have expressed their agreement, so the X1 project was officially approved, developed on the basis of "Tang", will be a priority investment, is expected to be listed in 2005.

Since it takes several years to develop a car, in line with the principle of launching a new model a year, mid-level sedans and MPVs have also begun preliminary preparations, and mid-level sedans have a higher priority than MPVs. Because MPV has already had a similar investment in the B2 project of Huaxia Automobile. If nothing else, the fourth car of China Automobile should be a mid-level sedan. As for whether the fifth model is a small sedan or an MPV, it depends on the specific situation analysis.

The initial plan of the Chinese brand is: the third generation "Qin" was unveiled in 2004, the X1 small SUV was launched in 2005, and the mid-level sedan was launched in 2006.

The chassis of the X1 will be reduced and improved from the "Tang" chassis, and the engine will be initially confirmed to be 1.6-liter and mated to a manual transmission or CVT. The exterior and interior will be built according to the standard of the smaller "Tang", which can not only highlight the family language, but also share the purchase cost.

The main designers are still in charge of Zhao Chunlei and George, who have become the indispensable directors of China Motor.

From the establishment of these models, it can be known that China Automobile is now in a state of extreme shortage of money, and behind each model means hundreds of millions of investment, so listing and financing is extremely important.

But if you want to go public, you must first get a lawsuit with Toyota, and if the lawsuit is not eliminated for a day, the listing will not be settled for a day.

"Do you want to accept Toyota's settlement agreement and solve the stumbling block to the listing as soon as possible. ”

Han Hao thought in his heart.

But it was too cheap to let Toyota go like this, and they forcibly interrupted their company's listing process at the beginning. ”

After hesitating for a long time, Han Hao finally decided to see how the court's side of the process would be considered.

Through the lawyer's inquiry, I learned that the trial will have to wait until next year, after the Chinese New Year, and it is estimated that the judgment will come out according to the progress of the Suzuki case. If the listing is launched at that time, it is estimated that the target will not be reached until early 2005.

For more than a year, this is too precious for China Motor.

"Can you finish this lawsuit before the Chinese New Year?"

Asking the lawyer team, Han Hao hopes to have the best of both worlds.

"Well, it's not impossible, it depends on the opinion above. ”

The senior litigator pointed to his head and said with a pun.

Seeing this, Han Hao immediately wrote an official letter to the province in the name of the group, hoping that the provincial government could help coordinate and remove the obstacles affecting the development of China Automobile as soon as possible.

Using the influence of the government to achieve a goal within reasonable rules is also a commercial tool.

Once China Automobile is listed, Zhejiang Province will have one more large listed company, which is a great joy for the province. Soon, the official letter was sent to the desk of the secretary Zhao Guoping and was given instructions to handle it.

Within a few days, the Capital Intermediate People's Court informed the lawyer representing the Chinese side that it was ready to hold an early trial.

"Okay, just let our boss speak and give priority to your case. ”

When the lawyer went to present the evidence in the case, a judge said.

In fact, the case was the same as the Suzuki case, and the court quickly ruled that Toyota's infringement was established, and China Motor was compensated for various losses totaling 24 million yuan, including the economic losses caused by the suspension of listing.

After the verdict, Toyota said that it would not appeal if it pleaded guilty to punishment.

Now Toyota's image has been damaged because of the advertising door incident, and if you accidentally knock with China Motor, you will be charged with suppressing China's own brands.

"We will make this money back in the Chinese market very quickly, don't worry too much about such small money. Once Corolla is listed, it will be the time for us to teach China Group a lesson. ”

Toyota China's new executive director said so.

"Unexpectedly, Toyota lost a lot of money again, and with Suzuki's money, Zhonghua Group can earn more from lawsuits than from selling cars.

If any auto company is not doing well, I suggest that they specifically copy the big brand models to ensure that they turn losses into profits. ”

Some media reporters quipped after learning about this.

Unlike Toyota's cheerfulness, Suzuki appealed against the verdict, and 60 days have passed, and the second instance handled by the Capital High Court has finally begun. Without exception, the court of second instance upheld the first-instance verdict, and Suzuki lost the case again.

"This judgment is final, and Suzuki must complete the compensation of 20 million yuan within 15 days. ”

In the courtroom, the presiding judge struck the trial hammer and pronounced the verdict.

Since then, this case, which is known as the first case of China's accession to TO intellectual property, has come to an end, and China Group has the last laugh. Suzuki and Toyota's successive defeats reflect the Chinese government's determination to protect its own car brands.

China Motor once again started the voyage to Hong Kong for listing, and the amount of the proposed subscription doubled again, and the stock pricing naturally rose with the tide.

Han Hao is undoubtedly the richest super-rich man in Chinese mainland.