Chapter 813 WeChat in the same vein as Weibo (2/4)
Coming to California again, unlike the hurried itinerary of rushing to the old man's house to get together last time, this time Yang Yi's itinerary was much more relaxed, and they flew over two days in advance. Yang Yi arranged to go to Berkeley first, and the rice branch of Houlang Technology Company is here, as a big boss, he should come to inspect the country, of course, he also has to meet Mao Peifu, who was sent by him to the country and entrusted with important tasks.
Mao Peifu has grown up very quickly in recent years, and she has shown the ability to be independent in China, after selling the domestic version of Facebook last year, she was sent by Yang Yi to set up the rice branch of Houlang Technology Company, and is responsible for operating the foreign version of Facebook (mentioned earlier)!
It's a huge task, and you have to start from scratch!
But Mao Peifu did a good job, in charge of personnel work in China, which gave her a wealth of experience in human resources, the United States branch was quickly formed, the members are recruited locally in California, not only a large number of Chinese computer geniuses, but also young college students of different colors, they are full of vitality, but also have a deep understanding of different ethnic groups, know how to cater to their needs.
In terms of Facebook's operation, she has taken a multi-pronged approach, widely publicizing and carrying out social interactions with many activities among college students, young intellectuals and white-collar workers in the United States, and even using a publicity strategy similar to the "Ice Bucket Challenge" taught to her by Yang Yi, which has become popular all over the country in just a few months.
This is also why after Yang Yi's video became popular before, many people reprinted and commented on their Facebook! It is also why in the previous "Stealth Tracking" program, there were pictures of hunters tracking down those people's social networks through Facebook, of course, Germain also sent photos to fight back against hunters through Facebook!
Yang Yi naturally gave Mao Peifu a lot of rewards for his achievements, not only the equity awards promised before, but also the equity of the Mi Guo branch.
Of course, this time Yang Yi saw Mao Peifu, in addition to inspecting the Mi branch, there was another task to be arranged for her.
"Now is the era of mobile Internet, smart phones have almost replaced the market share of feature phones, we need to take advantage of this market is not fully formed, to seize the instant messaging port of people's smart terminals. Yang Yi said to Mao Peifu, "I mean the mobile version of SNS. ”
"Are we finally going to fight SNS?" asked Mao Peifu unfazed.
SNS is the buckle of this world, and it has dominated the domestic instant messaging software market for many years! In the domestic Internet industry, it is also a giant crocodile-level existence.
Houlang Technology Company, which has only been established for less than three years, is still a very weak sheep in front of it, and even if the Sahara online mall is compared with SNS, the value of the Sahara online mall that has not yet been listed is difficult to compare with the SNS that has already been listed!
You know, SNS spent 800 million last year to buy the domestic version of Facebook to make it linked to SNS, but in the end it was stolen from the limelight by this year's popular micro-broadcast, SNS is equivalent to 800 million to make a splash, but for them, it doesn't hurt or itch.
Some time ago, SNS was ambitious to annex Houlang as a whole, but Yang Yi was not impressed by the price they offered.
"That's right, we're going to fight SNS, but when I said just now that I'm making a mobile version of SNS, I don't mean to copy the model of SNS to make mobile apps, we need to have our own innovation and focus. Yang Yi said.
"Copy SNS, it will be highly plagiarized. Mao Peifu smiled, "I understand, so what are we going to do?"
Yang Yi said to Mao Peifu: "Our software, the initial focus is on the voice chat function, which is similar to text chat, people can send voice text messages to convey the information they want to express, of course, you can send text......
Yang Yi doesn't remember how the software was designed in the early days, he just told Mao Peifu about the software functions in his memory, including those vivid emojis and emoji malls, and even drew its interface through drawing, so that Mao Peifu could arrange people to design it.
"Your software is mainly focused on the communication of private circles, compared with Weibo and SNS, it pays more attention to personal privacy, right?" Mao Peifu listened to Yang Yi talk about some functions and limitations of the circle of friends, and suddenly realized that it was different.
"That's right, it's more about the communication of personal circle of friends, so it requires a mobile phone number to register. Yang Yi said, "In addition, I hope that this software can be launched as soon as possible, and in order to cater to the upcoming New Year next year, we will also add the function of red envelopes to it......
Yang Yi has already thought of a variety of publicity, not only the red envelope offensive of the Sahara Double 11 Shopping Festival at the end of the year, the new red envelope concept of the Spring Festival, and the advertising of the Spring Festival Gala, but he also plans to let the people produced by Zhongxing add a large number of advertising implants of this software to the extreme challenge of the second season!
Mao Peifu made a record seriously, and she asked suspiciously: "You have a whole idea of this software, why do you want to make it in the United States branch?
"We need to bypass the eyes and ears of SNS......," Yang Yi said.
Now, although the Houlang technology company is not as good as SNS, but SNS also does not dare to underestimate the Houlang technology company with microbroadcasting, after the failure of the merger of Houlang, SNS's monitoring of Houlang is increasing day by day, Yang Yi does not know whether anyone in the company has been bought by SNS.
But the classic trick of commercial espionage must exist, and maybe their R&D department accidentally recruited technicians deliberately sent by SNS.
Yang Yi wants to fight with SNS, this plan must be carried out secretly, if SNS gets the news, they will arrange mobile instant messaging software early, prepare for sniping in advance, and the strength of the future wave company and the experience in the instant messaging industry will be more difficult to seize too much market share under their gaze.
So this project should be arranged to be executed abroad!
"I see!" Mao Peifu nodded.
"This project is made, you go back to China and take care of all its work!" Yang Yi also entrusted Mao Peifu with an important task, "This is also what you are looking forward to, a head-to-head showdown with SNS." ”
Mao Peifu ignited her fighting spirit, she looked at Yang Yi excitedly: "Boss, what is the name of our project? Whispering?> Mao Peifu just guessed blindly according to the naming pattern of Weibo, Yang Yi didn't expect that she could say it right casually.
"It's called WeChat! It's in the same vein as Weibo. Yang Yi smiled, "The English name is echat, don't forget, our foreign market should also be occupied." ”