0269 Be sure to keep Sandezi

"Please wait. ”

Barbara worked on the computer, retrieved information about the club from the database she had organized, and then turned the computer screen to Wu Qian.

This database is the foundation of her money, and it is the information she collects through various overt or covert channels, which is the most valuable news.

"That's the business information I've gathered about Manchester United from a variety of sources, and as it stands, the club is doing a very good job in terms of revenue, but it's all thanks to the club's CEO, Ed Woodward, who has transformed the team into a commercial operation. ”

"It looks glamorous, but in fact, Manchester United is in a state of 'sub-health' development right now, and it's hard to say when this 'sub-health' state will deteriorate......

Barbara is a woman, but she is also a fan, but not a Manchester United fan. The series of phenomena she talked about are similar to what Rapo Elkann once told Wu Qian, and the main problems of Manchester United are twofold.

On the one hand, it has been hovering in the trough period, with no sign of rising, and the fans are anxious and complaining, and the second aspect is also derived from the first aspect, that is, the fans are dissatisfied with the Greezer family at the helm.

Fans feel that the Glazer family only wants to use Manchester United to make profits, and they don't use their brains to think about how to improve the team's performance, they are just a bunch of vampires, putting the cart before the horse, and going on to eat jujube pills like this!

Fans are the foundation to support a football club to maintain a good business situation, if the loss of fans, then a club will definitely not be able to have good economic benefits, after all, advertisers, sponsors, are all valued by the huge number of fans, which is the same as advertising on websites and TV stations.

To what extent has the current Manchester United team declined, doctors have warned former Manchester United manager "Old Man" Ferguson several times that for the sake of health, you must not watch Manchester United games......

The doctor is also well-intentioned, and he is deeply afraid that the old knight who has contributed a lot to Manchester United Club will be in a hurry and fall ill on the spot.

"If you want to play the ball well, how to operate the transfer, I don't dare to say lightly. If you analyze it purely from the business side, I conservatively estimate that Manchester United can maintain such profitability for 2-3 years, and when this batch of sponsorship and advertising contracts expires, if there is still no improvement in performance, it will start to decline. ”

"Of course, if the team's results improve, it will enter a virtuous circle, and then it will usher in a prosperous era, after all, Manchester United has a very deep cultural heritage, the fans are very loyal, and a little sweetness is enough for them to be happy for a long time. If you can win a Champions League, you can definitely become a ten-year cash cow!"

"Ed Woodward has been fully integrated into the club, whether or not the Glazer family is in charge in the future, Ed Woodward should not leave the club, Mr. Wu, you must also note that Ed is a very good business talent, and you must keep him. Barbara said.

Wu Qian didn't have much trouble chatting with Barbara, but if he read the full English materials, he would be dumbfounded...... It's like an illiterate person who can speak and listen, but can't write or read a truth.

Wu Qian read a few paragraphs with the mentality of giving it a try, and he could probably understand 30% of the content, how could this work, he looked up and said to Barbara: "Miss Barbara, please tell me, I don't understand these information of yours......"

"Do you mind sitting here?" Wu Qian pointed to the handle of the sofa and smiled.

Barbara smiled, stood up and sat beside Wu Qian generously, everyone is an adult with sound thinking, why should some things be said so clearly. I have good looks and ability, and if you have money and wealth, it's great.

A faint scent of roses wafted into Wu Qian's nose, and Barbara sat beside him, explaining the information in the materials.

It includes the club's various revenues, revenue proportions, upward and downward trends, future prospects, and business strategies that may be implemented, etc., some of which should not appear in the outside world at all, but they are all recorded here, which shows that Barbara's ability to collect information is very powerful.

David stood two meters away, with a deliberate serious expression on his face, in fact, he was about to bubble with snot.

"BOSS is really going to buy Manchester United, oh yes! Manchester United Club should have changed owners a long time ago, the vampire Glazer family should go back to the American Scourge Rugby Team!If BOSS does buy Manchester United, I must advise BOSS to buy ......"

Davy is in his heart, as if he were playing Pro Evolution Soccer and FIFA, and is building a dream team based on his own ideas......

While chatting with Barbara, Wu Qian received an email forwarded by Rosalind on his mobile phone, which was also a detailed report about Manchester United, and the two business information reports were compared with each other, which made it more intuitive.

From the perspective of Manchester United's business ability, it has to be said that Ed Woodward is very business-minded and executorative, worthy of being tempered on Wall Street, he divided Manchester United's sponsorship into two types of partners, global and regional, and also attracted media and financial sponsors.

Adidas, Chevrolet, Kohler, Aeroflot, Apollo Tire, Canon Medical Systems, Chivas Regal, Gulf Oil International, TAG Heuer, Ping An Bank, etc., many well-known international companies have business cooperation with Manchester United Club, and the sponsorship fee is soft all year round.

This ability to attract money has made it a "role model" for many clubs to follow.

There are also people who are troubled by too many sponsors, and former coach Jose Mourinho is one, and he wants to have fewer sponsors a little bit......

Mourinho is unhappy with the fact that more and more players are spending a lot of time on sponsor activities because there is so much commercial activity, and he wants players to get more rest off the pitch and focus more on improving their standards.

After Wu Qian learned enough information, he felt that Manchester United Club was a good industry, although there were some hidden dangers, but only through the introduction of transfers and other methods to improve the performance, stabilize the loyalty of the fans, everything will be solved.

While it will cost a lot of money to bring in signings and transfers, there is no return on investment.

"It's not bad, it's profitable, the club has a cultural history, the number of fans is huge, it's worth buying if the price is right. Barbara, what do you think is a reasonable price for the current situation of the comprehensive club?" asked Wu Qian.