2015 is a year worth writing about!

This is the best year for the Chinese film market, and it is also the craziest year.

From the beginning of the year "Detective Chinatown", "Fast and Furious 7", "International Market", "Jurassic World", and then, even more crazy summer files arrived "Big Man 3", "Monster Hunt", "The Return of the Great Sage", "Pancake Man", "Raiders of the Lost Ark 3"...

plus the National Day file of "Hong Kong Embarrassment", the Chinese New Year file of "Looking for the Dragon"...

There were 11 movies that grossed more than a billion at the box office throughout the year...

More than 25 of the more than 500 million!

"Wolf Warrior" does not deserve a name...

Of course, there are other phenomena worth mentioning: among the older generation of directors, only the bluffed "Lao Paoer" has a box office of 900 million, and its results are not as good as an animated film "The Return of the Great Sage";

Director Chen's "Taoist Priest Descending the Mountain" is 400 million, Li Yu's "Everything Grows" is 140 million, and Wu Baige's "Taiping Wheel 2" only collects 50 million.

As for literary films, Hou lost money in "Assassin Nie Yinniang", Wang Jiawei "The Grandmaster 3D", and Jia Zhangke's "Mountains and Rivers Old People", which won numerous awards and owed the box office, each of which did not exceed 100 million.

In the face of the soaring market, selling out has become the first priority.

More people are looking forward to the next "Return of the Great Sage" and "Pancake Man", looking forward to fighting big and going out to great luck, and looking forward to the 1 billion club joining their names!

In the early years, when a movie sold 200 million, we applauded the table, and last year, the market told us that this number has been properly increased to 0 - if you don't enter the 2 billion club, you are not considered the top director!

60 billion in 2016 is not an exaggerated estimate!

On the first day of the Lunar New Year, the market output was 660 million - a new record of 660 million in a single day, indicating that the momentum of rapid growth in 2016 will still be maintained.

……

"The Mermaid" had a box office of 270 million on the first day, setting a new record for all domestic films...

What about word of mouth?

Douban has a score of 7.5 points, a longitudinal comparison of Zhou Xingchi's works, which belongs to the back position...

The score of "Journey to the West" has a score of 7.6.

Many netizens directly commented on 'Jiang Lang's talent' and 'Take boredom as humor, the era of Zhou Xingchi has passed!'

However, this kind of thing at the box office is really like Lao Guo's sentence many times: The peers set off really well!

is on the Spring Festival file, the hottest schedule, the box office will definitely not be bad, but if you want to get a higher box office, in addition to your own efforts, you have to see if your opponent gives you strength.

One of the opponents, "Macau Vices 3", is really... It's rotten to the house!

Since being taught, I rarely say that a movie sucks...

But "Macau Fengyun 3", there is a black one, which is so bad that it is a bit insulting.

In fact, most of Hong Kong's Chinese New Year movies have no logic, and the picture is lively or noisy. Love, family, brotherhood, stars, stars, big stars...

That's how Huang Baiming's set came about.

From the very beginning, "Macau Vice" was just a sentimental sale of the former "God of Gamblers".

The plot of the first part, at least logically, is reasonable.

"Macau 2" is like a trip to Thailand, like "Thai Embarrassment", and it has played some tricks.

And when it comes to this "Macau Fengyun 3", in fact, this is already a series of "three and exhausted" - otherwise, Wang Jing would not have pulled Liu Weiqiang!

The whole movie, with an embarrassing capitalization, lines like a low animation, and a duration of nearly two hours makes people just sit on the edge of their seats, "Macau Fengyun 3" can be said to be no longer a work that can be called a movie, and has turned into a variety show with all the stars showing off their wonders.

The process of watching this movie really makes people want to escape from the cinema...

It is said that this movie doesn't even have a script, it's just thinking while shooting, so all kinds of spicy chicken-like ideas are piled up on the big screen...

Fa Ge...

God of Gamblers!

"Wushuang" is better for another person!

Another "Journey to the West: Three Dozen White Bone Spirits"...

Frankly speaking, this movie is really not bad, the theme is very profound, and the essence is just that sentence: we only want to believe in our own eyes!

When I was a child, I felt that Tang Seng did not distinguish between good and evil, which was incomprehensible, because we all only believed in our own eyes - Tang Seng was to go to the West Heaven to learn scriptures and purify all living beings, and when he saw Sun Wukong kill someone, he recited a mantra to Sun Wukong, there was nothing wrong;

Sun Wukong only sees the essential truth, and Tang Seng sees the origin of the heart.

Tang Seng believes that even if it is a monster, even if it wants to eat Tang Seng, it should not be killed by Sun Wukong with a stick, but to awaken the goodness of the monster's origin.

The plot special effects are all sincere, but they are a little too divisive, such a serious discussion, I have to add a few embarrassing laughs, and Tang Seng's character design is confusing, since I don't want him to be a stupid person, why do you arrange so many speechless plots at the beginning?

But it is rare to see a movie interpreting "Journey to the West" in the cinema.

It should be able to score around 7 points.

It's a pity that "Havoc in Heaven" is too bad, which seriously affects the reviews of "Three Dozen White Bone Spirits"...

And also...

Publicity investment, "Mermaid" spent at least 50 million public relations word-of-mouth, Weibo praised "Mermaid", and then suppressed "Three Dozen White Bone Spirits"...

As for "Macau Fengyun 3", that thing really doesn't need to be suppressed, it's already bad enough!

……

Coming out of the movie theater, Lu Xiaoran asked her daughter-in-law, "What do you think?"

“… Gong Li is amazing!"

"I mean the plot!"

"It's ok... But the Douban score is only 5.1 points?"

“… Who made "Havoc in Heaven" so bad, the reviews are not good!"

Why are there so many people who step on people?

Because there are many water armies...

"I feel like Mermaid is in danger!"

"You're thinking too much. ”

Boss Lu rolled his eyes...

"The Mermaid" has a reputation of 7.5 points, the attendance rate and the film scheduling rate are the first, what does "The Three White Bone Spirits" compete with it?

The people responsible for distribution and publicity are all marginal players, and they don't understand the marketing routines of the film market at all...

"Go home now?"

“… I'm going to buy a movie ticket for "The Mermaid" and post a Weibo..."

"What?"

"Help spread the word!"

No matter how good "Three Dozen White Bone Spirits" is, it is also a competitor, Boss Lu's ass is not crooked!

"The sincerity of the filmmaker, a movie like "The Mermaid" can only be shot by Stephen Chow, and it is still the star from the childlike perspective, I give 8 points... Except it's too short..."

Two hours later, Lu Xiaoran uploaded the movie ticket for "The Mermaid", and by the way, he also had his own film review.

"My teeth fell out when I laughed!"

Almost at the same time, Sugar Sugar replied...

They were drinking coffee in the café - they hadn't gone to the movies at all.

Publicity, there's no shame...

At the same time, Lu Xiaoran called the poster designer of the "Tang Detective" project and asked them to prepare, ready to congratulate Xing Ye on reaching the top of the domestic film box office.