Chapter 346: A Knife to the Sword

Animals and fruits, which are completely incompatible, are not as good as Lockheed Martin or Time Warner.

After a brief pondering, Su Mu came up with a good way, it was completely possible to set up a parent company like Galaxy, Penguin and Apple helped each other, but they still belonged to different departments, one of which closed the system, and the other continued to sell products equipped with Microsoft's operating system.

Yes, before the negotiations began, Su Mu had already daydreamed in advance.

Led by Mr. Scully, the production and assembly of the product is outsourced like the penguin, and it is only responsible for R&D and sales, and the practice of finding foundries has become more and more popular in recent years, mainly to reduce production costs, and the management does not have to worry about this, which can reduce costs by several percentage points, and bring profits.

The pioneer of the IT industry era, which means patent and technology monopoly, Apple's patents are the top priority, such as desktop graphics operating system appearance patents, music on demand patents, video patents, etc., are all good things that are very useful to Sumu.

As early as 1985, the number of patents related to the IT industry passed by the patent office was only more than 2,000, and in more than five years, the increase has increased from thousands to tens of thousands, and now the number is still increasing at about 7,000 per year.

Since the time of Jobs, there has been a rule in Apple: everything related to products must be patented, so many years have passed, it is estimated that even the Scully executive can't tell which patents Apple has, Su Mu is even more ignorant, but from the tip of the iceberg revealed, it should be spectacular, Penguin, Dell and a large number of other rising stars have not set up a professional R&D department, focusing on product research and development, or "assembly".

Apple is different.

Apple has hundreds of professional software engineers, hundreds of hardware engineers, you can develop whatever you want, Apple laptops released last year, they are their own drummers, these technical experts are also very attractive to Su Mu, he can have a lot of good ideas in his head, but no one helps him realize it.

The CEO of Scully is taking Su Mu to visit the company's "secrets", and at this moment there are two computers in front of Su Mu, one is a low-end computer codenamed "Drama", and the other is a PoerBook-100 laptop.

Su Mu was very skeptical that many people would be able to accept it, but this idea inspired him a lot, and suddenly remembered that he still had a multi-touch screen technology that had been thrown in the patent library for several years, and it seemed that it could be used to replace this small round ball and play the role of using his fingers.

Hearing Scully ask himself how he was, what could Sumu say?

In fact, he is deeply desperate for Apple's product design, and is already thinking about the first to fire all those appearance designers if the merger is successful, the reason why Penguin can quickly occupy the market, excellent reputation and after-sales service are only one aspect, and the other important thing is the beautiful design.

Since seven or eight years ago, Apple's product line has been a big mess, until now it has not been sorted out, the variety is rich, yes, but there are not many types of best-selling products, those failed products mean a waste of a lot of research and development funds in vain, just the failed products that Su Mu remembers, there are notebooks starting at $6,500 Macintosh-Portable, Lisa, Macintosh-SE and several other products, and the profits have been sucked up by these failed products.

Looking at Penguin, there are only four products today, covering low, mid, and high-end, as well as a top-performance entertainment machine, which is equipped with hundreds of mini-games, although there are not many, but each of them has been successful.

At present, Apple's problems are not small, there are problems from top to bottom, and it must be drastically improved, and the reason why it has been messy in recent years is that Mr. Scully, who sells Coke, has made a lot of contributions, and he must give money to let him go.

Take the "aunt" computer codenamed "Drama" in front of you, the performance is low to pitiful, five years ago there was a market for low-end computers, but now customers have higher and higher requirements for the performance of personal computers, and they would rather spend more money than buy a junk product that is about to be eliminated just after starting, and even how to save money and how to come to public middle schools will not purchase them, if you can make money with this product, it will be really hell, and I don't know how the market research is carried out, the problem is mainly in the leadership.

Mr. Scully, I don't know that Su Mu is thinking about how to kick him out of the company, and he is still smiling and helping to introduce, after seeing it with his own eyes, Su Mu feels that Apple's problem is slightly bigger than he originally imagined, and the overall impression is that it is more chaotic, and there are benefits, such as nearly 200 million US dollars in liquidity, as well as a strong R&D department, sales channels, patent libraries, etc., the brand image is also the focus of Su Mu's consideration, and it is worth merging, but the psychological price is lower than expected.

Coming to the office of the executive officer of Scully, Su Mu opened the skylight and said brightly, without beating around the bush, and told directly: "The merger of the two companies, Penguin occupies 60% of the new company's share, and Apple accounts for 40%, at the moment you seem to be at a loss, but Apple's growth is not as good as ours, considering the rise in stock price after the merger, the current Apple shareholders will not lose too much, which is probably equivalent to using the current loss of 5% in exchange for Penguin's support."

Apple is so messy that it makes me doubt my decision, and I'm considering whether I should merge with you, sir, and that's a prerequisite for us to continue the discussion, and if we don't agree, then I don't think there's any need to continue talking. It takes a lot of time, effort and money to rectify your company in the later stage. ”

Scully thought that Sumu was humiliating himself, or Apple, because the two companies were now about the same market capitalization, and he felt that this premise was too harsh.

Just as he was about to speak, Su Mu raised his hand to interrupt him, and then told, "Also, as long as this deal is negotiated, I will give you 10 million dollars worth of new company stock, as well as 10 million US dollars in cash rewards as your retirement pension."

Don't be in a hurry to refuse, I know that the board of directors has not given you equity dividends for five years, how is the sales of your company, I think you should know better than me, first convey my thoughts to the board members, if you feel it is necessary to continue the discussion, then we will continue to ......"