"I'm curious to see that the idea of INS came from you, but the outside world is also very curious, how can a tool like Instagram attract 10 million users in such a short period of time?

Speaking of the extremely hot INS at the moment, Amanda looked at the smiling Arthur with curiosity and a hint of admiration, and asked him the secret of his success.

"Yes, now everyone is looking for answers to the success of INS, but we haven't seen any convincing explanations yet, why don't you as the founder give us two loyal INS users an answer?"

Lydia looked at Arthur with the same curiosity and anticipation, and smiled and teased, "This doesn't make you embarrassed, does it?"

"Hehe, what's so hard about this. Arthur took a sip of champagne and took a sip of it, then smiled brightly and pretended to be calm, but in fact he was very pretending to be thirteen and said: "Actually, in my opinion, the success of Instagram is not an accident, because it follows some simple rules like the more successful Facebook, finds potential opportunities, and makes the product very simple."

Well, how do you say that... Let's put it this way, there are so many people in the world typing code, but only a few people can successfully match the code written by people to the user's mind, especially when the product involves the user's behavior change, the matching mental model will get twice the result with half the effort.

We don't know as much about how people behave, at least not as much as we might expect. This is not our designer's problem, the problem comes from the traditional theories and models of human psychology, and in the real world, the methods we learn rarely help people design products that change behavior.

For a long time, traditional product design has only been required to work well, meet the needs of users, and users can love it. However, my goal is to design for behavior change, which means that the design goal is to help users do what they want but have never been able to do.

How do you design to change behavior?" Arthur smiled at the two sisters who were listening attentively, pointed to his head, and continued: "First of all, we need to understand how the brain makes decisions, and how the process of making decisions affects behavior change, and then discover the right behaviors that lead to change, and design goals for you and users, design around this key behavior, carefully analyze the results, and improve the impact of the product."

There are many successful examples, such as Apple's crazy phone, Facebook, etc... And this is often the innovation of advanced technology and interactive behavior. Of course, changing user behavior is meant to help users discover potential behaviors, not to "create" them. ”

Looking at the two sisters Amanda and Lydia, with a serious, thoughtful expression and nodding in approval, Arthur couldn't help but smile in his heart, whether these two really understood or pretended to understand, his goal had been achieved.

Professionalism must have a professional performance, sometimes, the more professional the performance, the more people can respect and admire, regardless of whether the audience can understand or not, a tall professional flicker, the little whites will only be full of little stars, shouting Saigay!

For example, now, Amanda looked at Arthur with admiration and curiosity, and there was some adoration added to it.

To tell the truth, Arthur Boleyn, a British aristocrat with a net worth of hundreds of millions, has already become a concerned figure in the entire New York celebrity daughters' circle.

The daughters of the entire New York school have long been gearing up, wanting to take down Arthur, the fifth diamond king, enter the aristocratic castle, and become a real aristocratic countess.

Arthur, who was left by the Hearst sisters and had a good conversation, didn't know that he had concentrated the attention of many people on the scene, and some celebrities looked at the Hearst sisters with all kinds of jealousy and resentment.

"You're talking too professionally, but I finally understand why INS is so popular, and you have met the ideas and needs of our users, right?" Amanda said as she looked at Arthur with a glint of wisdom in her beautiful eyes.

"Oh, yes, user experience is key. Arthur looked at Amanda with great admiration and agreed.

"Hehe, since user experience is key, can I give some advice?" said Lydia, looking at Arthur with a sly look in her eyes.

"Of course, any suggestions are welcome, INS is just a road, it needs to be constantly changed in order to keep going. Arthur said with a smile.

"Resolution, I have to say, the separation rate of photos taken with mobile phones is really low, why can't I upload photos from digital cameras?" asked Lydia, who seemed a little embarrassed.

"Hehe, the resolution is indeed a defect of our software, but that is because it is limited by the hardware of the mobile phone, under the limited hardware conditions, the quality of the shot with INS can be said to be perfect, especially the various filters, which can reach the same technical level as the DSLR camera. ”

Arthur smiled and explained when he heard Lydia's question about the flaws that users complained about, "As for why you don't allow you to upload photos taken with digital cameras, I think the most alluring thing about Instagram is that most of its photos are taken with crazy phones or other smartphones, because it introduces equality.

This way, you can see what kind of photos someone else can take with the same technical limitations. Sometimes the photographic technique is determined by the equipment, and sometimes it has nothing to do with the equipment. Knowing that there are millions of people who use the same cameras and apps as you to take photos inspires you to find ways to be more creative with your photos. So, the combination of constraints, quality, and audience makes INS popular. ”

"I see!" Hearing Arthur's explanation, Lydia suddenly smiled, the smile on her pretty face became brighter, and her eyes looked at Arthur brighter and brighter.

"Hehe, with all that said, why don't we take a picture and post it on INS?" Amanda suggested with a smile like a flower, her beautiful eyes twinkling as she looked at Arthur.

"That's a good idea!" Lydia agreed, too, with her eyes twinkling.

"Hehe, no problem. Taking a photo with the two celebrity sisters, Arthur naturally would not refuse, not to mention, deep down in his heart, he still had the idea of picking one or wrapping it round.

"Click-"

With the help of a waiter, the three of them stood together and took a group photo with their mobile phones, while Lydia, who took the mobile phone from the waiter, held the mobile phone high, snuggled up to Arthur's shoulder very naturally, and "clicked" again, taking a very intimate photo.

In this regard, Arthur just smiled gently and behaved very gentlemanly, and Amanda did not let it go, and after taking a separate group photo, she sent an invitation to Arthur with a bright smile.

"Arthur, when are you free, I'll take you to the FriendsofFinn organization to get to know you, and I think you'll be more than welcome to join. ”

"I'm going to be available for the next few days, and it's going to be very busy after the 13th, and you know I've just bought the New Jersey Nets and I'm going to start the draft, so it's going to be busy. Arthur said with a smile.

"Tomorrow afternoon, how about it?"

"OK, no problem... Arthur gladly accepted.

Looking at the sweet, bright smile on her cousin's face, Lydia frowned slightly, but quickly stretched out and resumed her smile.

In the time that followed, Arthur's humor made Amanda and Lydia laugh constantly, and the laughter of the three made others pay more and more attention to the location of the three, and at the same time, many celebrities and daughters came forward to meet Arthur very generously and join them.

By the end, Arthur had formed a cheerful circle of seven or eight people around him, and for these 'demon sluts' who obviously wanted to flirt with him, Arthur behaved very elegantly and decently, taking care of everyone while highlighting his closeness to the Hearst sisters.

"You're too obvious tonight, aren't you? Are you really going to make a move?"

After the reception, on the car back to Hearst Manor, Lydia frowned slightly, stared sharply at the change in the expression of her sister next to her, and asked a little unhappily.

Amanda stretched out her hand and stroked her golden hair, looked at Lydia's pretty face with a smile, and said very indifferently: "Such an excellent man, why don't I make a move, compared with the so-called wealthy 'princes' in New York, he is the real noble, don't you think, he is very suitable for me in all aspects?"

What, do you want to dump your little sweetheart male model and compete with me→?"

Lydia narrowed her eyes slightly, snorted, and sneered, "The Hearst family's inheritance is not so easy to inherit!"

"Giggles, I don't think his ability to create wealth and future industries will be less than that of the Hearst Group!" Amanda shot back with a smile, then reached out and grabbed the shoulder of the somewhat angry Lydia, raised her eyebrows and smiled: "We are a gang, you should help me, besides, the probability of my success is much higher than yours, isn't it?"

Lydia rolled her eyes angrily, shook her shoulders and tried to break free from Amanda's embrace, but she didn't succeed, and said with a sneer: "He has a girlfriend now." ”

"Cut, that little dirt girl in Tennessee, no kidding, everyone knows that this young and golden earl is just playing, countess, really not everyone can sit still!" Amanda sneered a little arrogantly.

"I'm very serious this time, even that nouveau riche daughter can change her beliefs for the so-called rich second-generation business rookie, why can't I take the initiative to catch this real diamond man.

Countess, don't you think it's a good fit for me?"