The development of industry, first in steel!

In 1958, during the Great Leap Forward, the country launched a mass movement to throw pots and pans into small blast furnaces and turn them into piles of steel slag. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 The info strategy is correct, but the unrealistic methods and methods are too extreme, and the weight is not the quality, which has created a difficult situation in the national economy.

At the beginning of reform and opening up, the country's focus shifted from class struggle to economic construction. I can't get enough to eat, and I am still fighting for the sky and the air, which is a utopian radical utopia that is extremely detached from reality. The ancients know etiquette, and the most important thing for Chinese at this time is to fill their stomachs, and then make up for the homework they have pulled down. God bless China, our country will soon be back on track after a detour.

In 1978, the central government decided to build a super-large iron and steel enterprise under the guidance of Nippon Steel's technical assistance, and Baosteel Company in Hujiang City came into being. In that year, the state set 22 projects involving the introduction of heavy industry technology from raw materials such as steel, petrochemical, chemical industry, and coal mines, among which Baosteel invested the most.

According to the investment plan at that time, Baosteel Construction needed 30 billion yuan of investment, while the total personal savings of the people in the bank at that time was 18 billion yuan, and the national fiscal revenue was 80 billion yuan per year.

The construction of Baosteel is a crazy mega-project, emptying the pockets of people across the country and not enough money to invest, but the country's economy is in ruins, and the demand for steel is getting stronger and stronger.

It can be said that the urgency of building the national economy at that time led to the failure of these 22 joint venture projects to be scientifically demonstrated, which led to the situation of foreign exchange shortage and financial difficulties in the country in the early 80s. At that time, the ambitious Third Automobile Plant project was also launched at this time, and the Sanqi became a loose joint venture of China National Heavy Duty Truck.

Baosteel was almost asked to dismount, but fortunately, people of insight at that time worked hard to get the state to agree to complete the first phase of the project as a priority. Baosteel is the first modern iron and steel enterprise in China, and the introduction of a full set of advanced steelmaking technology from Japan has quickly achieved initial results, providing a large number of high-quality steel raw materials for the early stage of the country's reform and opening up.

With the rapid development of China's economy, Baosteel has also completed the construction of the second and third phases of the project, becoming the largest steel enterprise in China, with an annual production capacity of 12 million tons of steel.

Now the largest steel company in China is soliciting strategic investors through CICC, paving the way for the company to go public.

What is the position of Baosteel in the same kind of enterprises in China, which can be intuitively understood from the following data.

In 1998, Baosteel's operating income was equivalent to 45% of the total operating income of the top 10 domestic iron and steel companies, and its profit was equivalent to 95% of the sum of these 10 companies.

As the No. 1 steel company in China, Baosteel has also received strong support from the state, and has a monopoly position in the automotive steel plate, while other steel mills have not been approved for production. In 1988, the state approved Baosteel to introduce the corresponding automotive steel technology, which made Baosteel occupy the mainstream position in the domestic automotive steel market.

In a modern car, 56% of the material is steel, of which body parts account for 40%, and the cost of steel procurement is a very important control item.

The automotive steel plates used by Huaxia Industry are mainly imported products from POSCO in South Korea.

It can be said that every industrially developed country will have the world's advanced iron and steel enterprises, such as South Korea's POSCO, Japan's Nippon Steel, Germany's ThyssenKrupp Steel, and the United States' American Steel Corporation, all of which are famous all over the world.

As an emerging economy in the world, China's accession to the WTO will certainly give birth to a new generation of local steel hegemons, and Baosteel is a worthy candidate among them.

The quality and craftsmanship of galvanized sheet for automobiles imported from POSCO in South Korea can be said to be very good, but the price is also considerable. Relying on its relative monopoly position, POSCO has not lowered its price, and has deducted it from the price, so Huaxia Industry has not broken the bank.

Huaxia Industry needs a stable, low-cost, and customized automotive steel plate manufacturer according to its own requirements, which is not available to POSCO. A while ago, there was a hot sale of QQ, but the inventory of automobile steel plates could not keep up, resulting in a shortage of nearly half a month.

For the long-term development of the enterprise, Han Hao must find a long-term cooperation in China with the production partner of automotive steel plates, and Baosteel is undoubtedly the most suitable target.

Although Baosteel is now unable to produce high-strength hot-dip galvanized steel sheets for vehicles like POSCO, it still has a high cost performance ratio on some relatively undemanding automotive interior steel plates, and Huaxia Industry maintains a certain supply volume with Baosteel.

From a small customer at the beginning, Huaxia Industry has become one of Baosteel's major customers in the domestic automotive market with the hot sales of Huaxia automobile products.

Huaxia motorcycle factory needs to purchase a large amount of steel every year, but it is contracted by Jiangzhou Iron and Steel Plant, Baosteel has come to pry Han Hao several times did not agree, after all, the province hopes that Huaxia Motorcycle will take more care of the local steel plant. The steel requirements for ordinary motorcycles are not high, but with Huaxia Motorcycle began to develop new models of lightweight bodies, Jiangzhou Iron and Steel Plant has been unable to provide corresponding products, and Han Hao has plans to find new suppliers.

As for the steel plate for automobiles, Jiangzhou Iron and Steel Plant is unable to meet the technical standards, except for the use of some models of Baosteel, Huaxia Industry uses imported steel plates. Nippon Steel had been used before, but when POSCO was cheaper and the technology was updated, Huaxia Kogyo changed its supplier.

Now, with the launch of GM Buick and Volkswagen Passat, SAIC has introduced the production of medium and high-end cars, and the requirements for automotive steel plates are no longer Santana standards, but more stringent requirements.

It is reported that Baosteel is ready to establish a new joint venture with Nippon Steel to introduce the most advanced technology from Japan to produce galvanized sheet products suitable for the domestic automobile market in the future. With the entry of Honda and Toyota into China, there is a strong demand for automotive steel sheets, and Nippon Steel needs to produce them locally in order to supply them. It happened to be in line with Baosteel's requirements, and the application of the joint venture between the two parties has been submitted to the state.

From the analysis of national strategy, in the future, the domestic automobile market will compete with each other, and foreign giants will set up factories one after another, so the requirements for automotive steel plates must be very strong. In order to ensure the country's economic security, the central government will definitely require domestic production of high-tech products such as automobile steel plates, and cannot give all the profits to foreign steel giants. This can also be regarded as a certain sense of market for technology, foreign steel giants want China's vast market, must come up with new technology and Chinese iron and steel enterprises joint ventures.

Now Baosteel needs to raise strategic investors to go public, which is undoubtedly a good opportunity for Huaxia Industry.

CICC used to be one of the underwriters of Huaxia Industrial's listing, so its relationship with Han Hao is relatively familiar. As an important customer in the steel industry chain, automobiles, home appliances, construction and other industries are well-known objects. Now that Baosteel needs strategic investors, CICC has begun to issue invitations to domestic companies and classify potential targets into categories A and B. Class A is a key strategic partner, which can cooperate with Baosteel for a long time, jointly open up the industrial chain, and hold shares stably for a long time. Class B belongs to ordinary investment partners, who are optimistic about the development of Baosteel, but pay more attention to financial investment returns, and will abandon stock arbitrage when there is a profit opportunity.

Among them, Class A key strategic investors include Sinopec, China Coal Import and Export Corporation, Jiushi Company (a financial investment platform under the Hujiang Municipal Government), SAIC Motor, etc. As for the B category investors, there are nearly 400 shortlisted, many of whom are corporate investors such as fund management companies.

Baosteel will take out 15% of its shares for public sale and circulation, with a total of 1.877 billion shares, making it the largest IPO company among A-share listed companies. Of the 1.877 billion shares, 30% will be offered to strategic investments, 50% will be offered to general corporate investors, and the remaining part will be sold to ordinary shareholders by lot.

If Huaxia Industry is interested, of course, it can be regarded as a Class A strategic investor, and the cooperation between the two giants of steel and automobile can collide with many wonderful sparks in the future.

Many of the Class A investors are state-owned giants of central enterprises and belong to upstream partners of steel, such as Sinopec and coal import and export. The dazzling downstream partner is SAIC,Later, it also joined Changhong Group,Changhong TV has developed very strongly in the domestic market in the past two years,They also have cooperation with Baosteel。

Now Huaxia Industry has come in, which is the only private strategic investor, and it is particularly eye-catching on the shortlist.

Everyone knows that a few days ago, Huaxia Industry reorganized with the Second Automobile to obtain a car license, and now this company that stirred up the domestic automobile situation has appeared in Baosteel again.

From Huaxia Industry's three consecutive price limits, we can know what everyone's attitude is towards its car license, and what will happen to Baosteel this time?

"It is expected that in the next three years, the demand for automotive steel sheets of our enterprise will double year by year, so we urgently need a stable partner. ”

Facing Xie Huaru, the general manager known as the iron lady of Baosteel, Han Hao did not hide his strategic intentions.

"China's car market should soon usher in rapid development, the strategic investment is only my first step, I value more is that we will strengthen in-depth cooperation in the future, and develop an industry standard for China's automotive steel plate." ”

Now China has become an arena for international auto giants, and the world's major auto companies compete on the same stage at home. With their entry into China, they also brought in many different standards for automotive steel plates.

Volkswagen uses German standards, including hot-dip galvanizing, electro-galvanizing and high-strength steel plates; Beverly cars use French standards for steel plates, mainly hot-dip galvanizing; Xiali cars use Japanese standards for steel plates, mainly hot-dip galvanized alloying; Cherokee jeep steel uses American standards, and hot-dip galvanizing and hot-dip galvanizing hot-dip galvanizing alloys are used together.

After years of evolution, at present, all countries have their own steel systems for cars, and China has not yet formed a unified automotive steel standard.

Han Hao wants to carry out in-depth cooperation with Baosteel to formulate a suitable and standardized steel standard for cars for China, which is a very important strategic move. Automobiles involve material technology, and lightweight bodies need to make breakthroughs in materials in the future.

The weight of the car itself is reduced by 10%, which can bring about a 6-8% reduction in energy consumption and emissions.

"You are the only one who is ahead of our corporate thinking, and frankly speaking, although we are in a certain leading position in China, Baosteel is still in a very primitive and backward stage in the world. For example, ThyssenKrupp Steel in Germany, in the face of automotive customers who want to make a body-in-white, they can provide three ways to choose: one solution with the best performance but the highest cost, one solution according to customer requirements, and one with the lowest cost aspect but average performance. Any one of the three options is for the customer to choose the final choice. ”

Xie Huaru is a well-known expert manager in the industry after graduating from Huaqing University in China, and what it takes for a female worker to be the head of a male-dominated steel plant to be called the Iron Lady. Facing the Iron Lady, who was twice as old as himself, Han Hao didn't feel too much oppression, and he felt that it was still very easy to talk to the outside world. Maybe the current status of Huaxia Industry has made the other party give Han Hao enough respect.

"Now we at Baosteel can only produce what we produce, what your customers want! Next, my focus is to turn Baosteel into what you need, we will produce what you need, and the higher requirements are like ThyssenKrupp in Germany, which can give other options to provide to your customers. ”

Since Han Hao is very honest, Xie Huaru also clearly told him that Baosteel also needs an in-depth partner to test various automotive steel plate materials in the future. As a supplier, Baosteel will provide technical support for the whole process from design to mass production for automobile manufacturers in the future, and at the same time develop high-tech products together with OEMs.

It seems that Baosteel's vision is no longer in China, but in the world, the first in China has been unable to impress Baosteel, and the other party's goal has long become the world's first steel company.

This is actually similar to Han Hao, I didn't expect to have such a long-term vision with this iron lady with the mark of a stereotypical engineer, and the two had a very pleasant conversation on the common topic.

Baosteel has studied Huaxia Industrial Group, and is very optimistic about this new private automobile and motorcycle enterprise, and has always wanted to win it over to become a long-term major customer. Unexpectedly, Han Hao took the initiative to come to the door, and it happened to hit it off, and the two sides had the foundation for long-term cooperation.

Huaxia Industry's shares have been suspended again, and the information released to the outside world is still that there are major investment matters announced, which has made the financial market another big concern.

Huaxia Industry has grown from a market value of 6 billion yuan just listed to more than 19 billion yuan, and if there is good news, it is not a dream to break through 20 billion yuan, and it has the strength to become a blue-chip A-share company.