Give me a ticket to The Lord of the Rings!"

"Give me three copies of The Lord of the Rings!"

"Give me two of the Lord of the Rings in the middle of the line!"

During the summer vacation, it is the busiest time of the year in major theaters, and this year's summer vacation is busier than in previous years, as soon as the theater opens, a large number of fans rush in to buy movie tickets for "The Lord of the Rings", and before noon, the movie tickets for "The Lord of the Rings" are all sold out.

"No, none of the tickets for "The Lord of the Rings" are gone today!"

In a theater in downtown Los Angeles, the ticket seller Nat Pugg wiped his sweat and looked at the long queue, he has been busy selling tickets for "The Lord of the Rings" since the door opened, but there are few tickets and there are not a single ticket left, but fans are lined up from the store to the street!

"Get me four of tomorrow's!"

"I want three for tomorrow!"

The fans in line heard that there were no tickets for "The Lord of the Rings" today, they were not noisy or noisy, and they bought tickets for the next day, they have long been used to it, and it is generally difficult to get tickets for John's movies a few days ago, they have already booked tickets online, but the tickets on the Internet have been robbed within three days, so they will come to the theater to queue up to buy tickets.

In order to take care of customers who don't have computers and can't access the Internet, theaters generally put 70% of the tickets on the Internet and 30% of the tickets on the theater for sale, and these fans are here to grab the 30% of the movie tickets left by the theater.

When Nat heard that the fans wanted to buy tomorrow's tickets, he instantly felt a little unsteady, he felt that these fans were trying to exhaust themselves, he had never rested since he came to work, and he didn't even have time to go to the toilet, but as a service industry, he didn't dare to complain, so he could only obediently continue to collect money and sell tickets.

Of course, the whole theater is not the only one who is busy, and the staff in the small disc store on weekends is also busy restocking, John's movies, the peripherals are selling very well, and they have bought a lot of "Lord of the Rings" merchandise.

Weekend Disc Company, a company founded by Micro Blue Stillman and John Ariana, not only rents and sells videotapes, but also deals in movie merchandise, and has stores in every movie theater in North America.

When John's "The Lord of the Rings" was released, the film company produced a lot of merchandise on the weekend, including the soundtrack, the characters in the show, Gandalf's hat, and the magic wand...... These things are all produced in the company's own factory, and the cost is very cheap, but the price is very expensive, so sometimes the movie is not sold to make money.

Moreover, there are more than 100 third-party authorizations for "The Lord of the Rings", and the licensing fees for each company range from millions, so the third-party authorization alone, the new line has obtained hundreds of millions of dollars, of which Pepsi is the largest financier, and $500 will make all Coke bottles of Pepsi Coke printed with "The Lord of the Rings".

The theater chain also spent $2 million to buy the copyright and made a "Middle-earth package", the name is very bluffing, but it is actually popcorn + coke, but the bucket of popcorn and the cup of cola are printed with the characters of "The Lord of the Rings", and then a "Lord of the Rings" poster, just change it slightly, and the price will increase by 30%. However, fans are very convinced, this is much more affordable than going to KFC to buy a luxury package and get a poster!

Therefore, the popularity of a movie is not only reflected in the box office, it drives the entire industrial chain, which is also the reason why many large companies will seize content in the future, high-quality content equals low risk and a steady stream of money.

However, it is difficult for ordinary people to get high-quality content, and do not overestimate the conscience of Hollywood studios, Hollywood studios and the wolves on Wall Street are all virtuous, low-risk investments are kept for themselves, and high-risk investments will be financed externally.

If the project loses, it will lose the investor's money, and he will not pull out a dime.

If the project earns, it also loses the investor's money, and the money earned is not divided.

"Harry Potter", "The Lord of the Rings" such a money-making project, these people can turn it into a loss-making project, what else is impossible.

It is more reliable to expect capital to have a conscience than to expect the world to drop a pie.

............

Just as fans were snapping up the box office of "The Lord of the Rings," John ran out of breakfast and came to New Line Pictures with Devon Morgan, and the "Lord of the Rings" production crew had been notified early on that John was ready to finish the rest.

"Congratulations! "The Lord of the Rings" broke the box office record at midnight with $14.23 million, which is a record you have set!"

John looked at the crowd sitting in the audience and smiled slightly, his words were not polite, but real congratulations, although the director is the leader of the production team, but filmmaking is a group of people, not one person, just like playing football, although Pele is the king of the ball, he can't play alone, he can't play. It's the same with making a movie, editing, lighting, photography, editing, costumes, props, ...... None of them work, so the success of "The Lord of the Rings" is not the success of John alone, but the success of the entire production and distribution team.

Bang Bang Bang!

As soon as John's voice fell, the venue resounded with cheering applause, "The Lord of the Rings" was successful, everyone was very happy, and everyone's worth will rise in the future, the treatment is different between those who have operated famous IPs and those who have not operated, John's royal team is the most expensive production team in Hollywood today, and only commercial blockbusters can afford to invite these people.

"Boss, add bonus!"

"Yes, everyone's prize money for this project has been doubled!"

Someone had the audacity to ask John to add a bonus, and John readily agreed, in fact, everyone knows that every time John's movie is a hit, John will give everyone a bonus, and now let's talk about it, it's just fun.

"Okay, now that we're happy, let's talk about work.

There is still a part of "The Lord of the Rings" that has not been filmed, so give everyone two days to deal with their own affairs, and after two days, we will fly straight to New York to finish filming the rest of the plot!"

In the Crown Park in Staten D.C., New York, a Middle-earth world was built, and 60% of the plot of "The Lord of the Rings" will be completed in it, and after the film is finished, this filming location will be preserved and become a play project in the park, and continue to play its value.

Moreover, John also used the water army and the media to build momentum to set the day of the release of "The Lord of the Rings" as "Lord of the Rings Day", and every year on this day in the future, a grand celebration will be held in the "Middle-earth" section of Crown Park.

Of course, John did not hold this holiday to commemorate Thor King, but to make money. Let "Lord of the Rings" book fans and movie fans go to Crown Park that day to spend.

After the work was arranged, John went to the new headquarters of the company to check the progress of the construction, the three balls have been formed, and the workers are now planting trees and renovating the interior, which is expected to be settled next year.

After checking the completion site, John then returned to the Purple Star Manor, and after having dinner with Devon Morgan, he returned to the study alone and began to deal with official business, although there were Dani and Jane DuPont and others at Morgan Manor, but some special affairs still needed to be handled by John personally, so every night, Dani would fax the official business that could not be handled to John, and then fax it back after John finished processing, so these special affairs are not very many, and there are at most one or two things a day.