227 Third-Party Games
Just when RCA was surrounded and suppressed by many forces, Xu Zhi had returned to Xiangjiang, although Goldman Sachs and many consortiums behind it far exceeded RCA, but after all, it was basically impossible to stay in the shadows and crush a top American company in a short period of time.
However, the first step has been successful, RCA's stock price fell from $5 billion to $3.5 billion under the influence of unfavorable information and a large number of short selling, Goldman Sachs made a profit of hundreds of millions of dollars, and Xu Zhi also followed behind and made a small profit of more than 20 million US dollars.
As the boss of several large companies, although Xu Zhi does not have to worry about some details, many things must be decided by him, for example, a few days ago, Midea received the final notice from Sony: willing to pay a compensation and end the cooperative relationship between the two parties in advance!
"80 million US dollars!" Xu Zhi shook his head with a smile: "This Sheng Tian Shaofu is really a ruthless person, and he is willing to pay such a large sum of money." ”
He Guoyuan said: "This is also a helpless thing, if according to our contract, the minimum sales volume of Mario and Contra alone is a huge amount of money, maybe more than 80 million, although this money does not need to be paid at once, but if we release the console game belt in advance, it is estimated that Sony will lose even more." ”
Yao Mingcheng said: "Xu Sheng, I have carefully calculated the numbers in the contract, and according to the current agreement, if we pursue the lawsuit, we should be able to obtain higher compensation, estimated to exceed 100 million US dollars." ”
Xu Zhi shook his head and said: "No need, it is also costly and laborious to fight a multinational lawsuit with a large company like Sony, and although Sony has suffered a big loss from this trick, if the truth is really revealed, it is not good for our company's image in the industry, if this is the case, it will be a trouble for us to find a dealer in the future, and we can earn 80 million US dollars!"
He Guoyuan said: "Then how should we develop the market in Japan next?"
Xu Zhidao: "We set up our own company, Midea has long had a R&D institution in Japan, and it is not a problem to have one more sales department, not to mention that Midea's other products also need to be stationed in Japan in the future, and it is no harm to open up sales channels as soon as possible!"
He Guoyuan nodded and said, "Okay, no problem." ”
Xu Zhi smiled and asked again, "Lao He, how are the preparations for third-party game development?"
Since 1978, after the space invaders of Japan's Taito Company detonated the arcade market, countless small Japanese companies want to become the next lucky ones to get rich, with tens of millions of yen of investment, to win tens of billions of yen in returns.
The rise of Heung Kong Midea has added to this myth, although Midea, as an unlisted company, is not required to disclose its own financial statements. However, according to some authoritative economic newspapers and reports, Midea's total annual sales have exceeded 1 billion US dollars, and its net profit is not less than 300 million US dollars.
Not only Xiangjiang, where Midea is located, but also many parts of Asia have begun to set up various game companies in order to replicate the rise of Midea.
But the reality is cruel, just the initial hardware research and development of the arcade machine and the follow-up channel promotion, it takes a lot of money, Taidong Company has been operating for many years before "Space Invaders", and Midea also has a lot of its own funds before the Xiangjiang Cube, so many game companies have the idea of Midea's home console.
Midea's home game consoles have skyrocketed since the release of Tank Wars and Pac-Man cartridges, but no matter how fun the game is, it can't be played every day, and countless customers have begun to complain that there are too few types of games.
Xu Zhi has also noticed this problem for a long time, and has begun to prepare to license to third-party game software vendors, which is good news for many small game development companies, as long as they concentrate on developing games, the rest is operated by Midea, but when these people saw Midea's domineering contract, they began to complain.
He replied: "Several Japanese companies have begun to soften, and it is estimated that they will be able to negotiate soon." ”
"Then hurry up!" Xu Zhi said with a smile, picking up the game creativity, no one in this world can compare to him, a traverser.
The answer is yes, no game manufacturer can always develop games that monopolize the market, but as long as they monopolize the channels of market games, that is the greatest success!
Later generations of Nintendo's red and white machines relied on this royalty cooperation system to almost monopolize the entire game market, until personal computers were completely popularized and destroyed the home game market.
Nintendo's royalty system simply means that hardware manufacturers are responsible for promoting hardware, software manufacturers have to pay a part of the money to hardware vendors, and software has to be reviewed by hardware vendors. But in fact, Nintendo relied on the monopoly position of FC red and white machines in the market, so that he was extremely strict with the licensing conditions issued by third-party software vendors, and almost all the risks were transferred to the other party, and he did not lose money.
The company of Midea is much better, the game naturally has to be reviewed, but the third party only needs to pay the cost of the audit team, and there is nothing to say if it does not pass, but if it passes the review, the game program will enter the arcade of the United States according to the type of game, home console, and Gameboy for all-round promotion, and the third party does not need to contribute any funds, just wait for the money to be collected.
This kind of cooperation is that Midea takes the risk of the game's failure, which is of course best for third parties, but Midea also has conditions, that is, the copyright of the game must belong to Midea.
As for the game risk to bear,In fact, there are not many,Midea company has long prepared a set of its own plan,After multiple audits of third-party games,It will be trial-produced in Xiangjiang's own motherboard factory more than dozens of pieces,After installing it on the arcade machine, it will be sent to several major markets to test the water,If the effect is good, the arcade market will be done first,If not,Then test the home console market,This aspect is simpler,Just do some cartridges。
All in all, the cost of promoting a failed game program may be around tens of thousands of dollars, which is only a drop in the bucket for Midea, which has a profit of hundreds of millions of dollars today. Not to mention that if you find a good game, you can completely cover it with a loss of a few hundred games.
Later generations of Nintendo deliberately exaggerated the cost of operation and forced game developers to pay huge deposits, although it reduced the risk, but also improved the entry conditions of many game companies.
The requirement to obtain copyright is to prevent Sony or other giants from launching third-party authorization after entering the game market in the future.
Third-party companies are of course happy to have no risk themselves, although they are not very willing to hand over the copyright, but it is useless to have the copyright of the game that is not promoted, and these people will soften sooner or later.