Chapter 201: The Current State of the Live Streaming Industry

Time is passing day by day.

Ye Luo is like a hard-working little bee every day, holding the computer most of the time, looking for some information he wants to know on the Internet.

It's not that he doesn't have anything to do, it's that he wants to play the second biggest!

Relying solely on Mina and Kailin Sina, who has not yet debuted, to earn him popularity is still a drop in the bucket for him.

Farms and ranches, two large households with undeveloped prestige, he doesn't know how much prestige he has to invest in building them, not to mention the big fish farms waiting for him.

Newfoundland is finally just an island with a population of more than 10 million, and the total population of Hawaii is more than a billion, even if all of them provide him with popularity values, it is only more than a billion.

Is it just possible?

No way!

Of Hawaii's population of more than 300 million, almost one-third are young, one-third are middle-aged, and the remaining one-third are elderly and children.

Children like nursery rhymes, teenagers like pop songs, adults like a mix of pop and classics, middle-aged people like classics, and older generations like nostalgic ones.

In short, everyone's preferences are different, and each age group has different preferences, and the types of songs are also different.

Ye Luo didn't think that the songs he took out could be liked by young people, so he could also receive the likes of children and middle-aged and elderly people.

The songs he came up with are good, but the generation gap between ages is not so easy to cross.

In fact, Ye Luo has now captured the market of young people, so the next step is to gradually attack the market of middle-aged people, as for children and the elderly, they are powerless.

Let's be realistic, children will always grow up, while old people will pass away, and young and middle-aged people are the protagonists of this world!

He is not a god, so naturally it is impossible for everyone to like him, and besides, even if he is a god, it is impossible to do such a thing.

To use an analogy, money is an indispensable thing for everyone, but there are also some people who don't value money very seriously.

Such people are either born weak or have amazing wealth.

The former doesn't care if they have money or not, anyway, as long as they don't starve to death, the latter is a number for them because they have more money and less money, and they basically enjoy life every day, and no one cares how much money they will receive in their bank account every day.

The main reason is that Ye Luo doesn't have the idea of being a star, otherwise he wouldn't have to be so troublesome, as long as he wants to, whether he is a singer or an actor, it is not a problem at all.

Of course, even if Ye Luo really becomes a star, it will take a long, long time for him to become a national idol.

Instead of working alone, simply live behind the scenes, and let those stars earn popularity for themselves.

In this way, he avoids the risk of exposure, not to mention, and can do some things he likes, such as being a carefree salted fish island owner, and occasionally being a small fisherman, a small farmer, and so on.

And these days, what he is doing every day is to find a suitable singer for many songs in his mind, and then he will check the information of some stars on the Internet.

In order to be able to verify whether these stars are suitable for singing the songs they give, Ye Luo listens to a lot of representative songs of these people every day, and he almost vomits!

He swears

, Even if he had lived on the earth for more than thirty years in his previous life, he had never heard so many songs, and what made him even more unacceptable was that he compared the representative songs sung by singers such as Shui Lanxing with the many songs of the earth in his mind.

Draw a conclusion.

There is no comparison between the two at all!

Although music is partly a national border, you have to understand that it is a cultural collision between two different worlds.

There is no doubt that the Earth won with an easy crushing attitude.

The gap in music standards between the two worlds is so big that Ye Luo doesn't know what to say, let alone those classic songs of the earth, that is, those Internet songs are taken out at random, and the quality has to be thrown off several streets.

On Earth, Internet songs give people the feeling that when they are popular, they will be very popular, but when they fall, they will be like meteors, and they will soon be forgotten.

There are very few online songs that can be circulated in people's mouths all the time, and more are songs sung by celebrities.

There are also Internet singers who rely on the popularity of online songs and develop into the entertainment industry, but there are very few, even if they really get into the entertainment industry, their status cannot be compared with the eighteenth-tier stars on the edge of the entertainment industry, at most they barely eat.

In addition to discovering that the quality of Shui Lanxing's songs is not good, Ye Luo also discovered that Shui Lanxing's live broadcast industry is undoubtedly much better than that of Earth, but it is not much better.

Because the population of Aqua Blue Star is more than ten times larger than that of the Earth, so that the large and small online live broadcast platforms of Aqua Blue Star are at least dozens of times, or even hundreds of times more than that of the Earth.

During this period, Ye Luo found that Aqua Blue Star and the earth live broadcast industry have several common pain points.

First, the payment rate needs to be improved.

At present, the overall user payment rate of the live broadcast industry is low, and the overall user payment rate of the industry still needs to be improved.

Second, user growth has slowed down.

At present, the growth rate of online live broadcast users is slowing down, and the market will compete around existing users. The disappearance of user dividends has also further intensified the competition of live streaming platforms in the vertical market.

Third, the anchor effect

At present, the head effect of industry anchors is obvious, and the top-ranked anchors occupy the main traffic of the platform. However, the number of high-quality anchors is scarce, and the differentiated advantages of anchors are not obvious, resulting in high maintenance and operating costs for high-quality anchors.

Ye Luo is not an analyst, for him to be able to see these three points, thanks to the fact that he was also a contracted game anchor when he was on Earth in his previous life, he knew some things about the live broadcast industry.

Originally, Ye Luo, who had just crossed over, also hesitated in his heart, whether to make a live webcast, but he was delayed because of many things, so he forgot about it.

Now, when he watched the live broadcast, he dispelled the idea of being an anchor.

Because the live broadcast platforms of Shui Lanxing add up to too much, the basic gap between those big live broadcast platform companies is not big, because there is no so-called 'leading boss', so that every live broadcast platform company wants to be the boss, resulting in fierce competition, and naturally there is not much time to suppress those small platforms.

Perhaps it is because there is no relationship between large companies to suppress it, so that countless small live broadcast platform companies have emerged in the live broadcast industry in a short period of time, and some have even developed to the point where they can faintly wrestle with those big live broadcast platforms.

Although the population of Aqua Blue Star is large, with the gradual increase in the live broadcast industry, it also means that the flow of people is basically scattered in these countless platforms.

In this way, it is invisibly impossible for large live broadcast platform companies to increase registered users

, and the risk of user churn.

If you want to solve the current situation of the live broadcast industry, you can only see if the big live broadcast platforms that are vying to be the leading boss can distinguish the winners and losers in a short time.

Of course, if you can't tell who is the boss, then the live broadcast industry will still be the same as it is now, and there will not be much change.

In fact, compared to those large companies competing for the position of the leader, if anyone is most unwilling to see such a thing happen, it must be these small live broadcast platform companies.

Maybe it's because I'm worried that after the emergence of the 'boss', I will definitely choose to suppress these small companies in the future, so that these small platform companies have faint signs of uniting, once there is a boss, then they will unite to resist, if not, then everyone will continue to make money.

Whether there is a boss or not, it is the same for Ye Luo, he doesn't even have the idea of being a star, how can he be willing to be an anchor.

However, Ye Luo also found an interesting thing, he watched a lot of live broadcast platform anchors, but he didn't see any stars.

You must know that on the earth's live broadcast platform, you can still see celebrities occasionally, but you can't see this status quo in Aqua Blue Star at all.

Later, after he told Xia Xiaofei about his doubts, she told Ye Luo that no matter whether it is a big star or a small star, no one will go to the live broadcast.

It's not a matter of more money and less money, but the pride of the stars themselves that doesn't allow it.

In this regard, Ye Luo can also understand.

The live broadcast is only an Internet celebrity, and even if the star is outdated, he is still a star.

Perhaps the two cannot be compared at all in terms of popularity, but the gap between the two in status is also incomparable.

In the previous life, there were many people on the earth who transformed from Internet celebrities to stars, but there are too few and too few who can really become stars, and it can be said that there are almost none, just take the little mushroom in the previous life, it can be described as a real super big anchor and big Internet celebrity.

Even if she transformed from an Internet celebrity to a star, in the eyes of most people, she still can't easily make people change the labels of 'anchor' and 'Internet celebrity' on their heads.

Even if she can't change people's new identity for herself for a while, she can be regarded as a person who has blended into the entertainment industry, which is undoubtedly much better than when she was an anchor.

It is precisely because of the relatively successful cases such as Feng Mushroom that many Internet celebrities are desperately on some variety shows, wanting to transform into a star with popularity, but unfortunately, there are few successes.

Even if you successfully enter the entertainment industry, there will be a lot of people who will continue to go back to live broadcast because they can't get along!

Ye Luo, who has been an anchor, knows very well that the live broadcast is not as good as people think, and those big anchors naturally don't need to say much, but the money that some small anchors earn every month is estimated to not even have the salary of ordinary people working for a month.

Countless people register as anchors every day, but there are far more people who give up being anchors than those who register as anchors, mainly because these people already know what reality is!

I work hard every day to broadcast live, but in the end, the salary is only a few hundred, not even a thousand, after deducting the monthly rent, water and electricity bills, and living expenses, it is a question whether there is any left, and if you don't do it, you have to post it upside down.

Shui Lanxing's live broadcast industry Ye Luo is not going to get involved, even if the live broadcast can bring him huge popularity and attention.

However, don't forget that he is a person who doesn't even want to be a star, so how can he be an Internet celebrity who can't even compare to a star?