In many cases, the distribution of movies has to be fast, and Columbia Distribution Company knows this very well.

A few days later, Xu Zhi went to Columbia Pictures again and brought the complete original disc, and Columbia also confirmed the release date: December 6.

Once the original is handed over to Columbia, it will be sent to a professional place for copying.

In terms of distribution, the local Los Angeles Times has begun to advertise the film, although the newspaper covers a wide area, but the accuracy rate is not high, and the page is only a general position.

In terms of precise advertising, it is simpler, the main group of home alone is children, and when Columbia Company appropriately places advertisements in all directions, promotional resources begin to tilt towards children's concentrations, such as billboards around schools, playgrounds, zoos, ice rinks, etc.

In San Francisco, Columbia held a premiere of Home Alone, and some media outlets were invited.

Maybe it's because the movie is really good, or maybe there are some special deals, and all the media have given the movie a very high rating after watching it.

Los Angeles Columbia:

Guern, the company's professional film appraisal expert, arranged the premiere in San Francisco, and the day after the film ended, he rushed back to headquarters:

David Klein looked at the report handed in by his subordinates and said, "This film works so well?"

David also thought it was good when he first watched it, but he was an adult after all, and he couldn't experience watching this movie from a child's point of view.

When Gunn handed in the film review report, he realized that he seemed to underestimate the potential of the film, and most of the children in San Francisco watched it intently, and even a few of them secretly peed in the corner because they refused to go to the bathroom.

The follow-up after the movie also reflected that many children said that watching it once was not enough, and they wanted to watch it again.

The adults in the theater just wanted to accompany the children to watch the movie at first, but they were quickly attracted by the movie, and many adults stayed at the door for a long time when they went to the toilet, until they thought the climax plot was over, and then hurried in and came out quickly.

After watching it, David asked, "You mean this movie is very likely to be a dark horse at the box office this year?"

Of course, Gern didn't dare to be stupid enough to pat his chest and pack tickets, but said vaguely: "It is very likely that the analysis of the data line will not be fake, even if it cannot become popular, but the box office results should not be bad." ”

"Good. David nodded and said, "Then follow the plan and focus on promoting this movie!"

After all, Columbia is one of the eight giants, the production branch is in decline, but the distribution is still the top ten in the United States, with the promotion of TV stations, entertainment print media, theater posters and other parties, this movie that is about to be released in less than a month has begun to have a certain popularity throughout North America.

Different distribution companies have different resources, and with the same amount of money to promote, the effect is very different, which is also the distribution industry can not tolerate rookie companies, Colombia has a history of nearly 100 years, and there are a large number of channels and partners, which together have opened up the fame of "Home Alone".

The fundamental reason for this large investment is that although Columbia Productions has made some films this year, the results are mediocre, and they desperately need a blockbuster movie.

......

The time quickly came to the day of the movie's release.

United States:

The Cavwick Cinema Company is a small movie theater chain with 15 theater chains in several cities on the Northwest Frontier of Texas, and its main customer base is thousands of citizens in various small towns, and it is a small community theater chain.

Under normal circumstances, this kind of small theater chain is the best choice for third-rate movies, but the Christmas schedule, like the annual summer schedule, is a time for large companies to fight for blood, and in order to compete for resources, small community theaters will often be filled with blockbusters.

"Hey, Tom, you're bringing the whole family to the movie?" said the conductor with a smile when he saw the acquaintance.

In many small towns in the United States, the population is generally only one or two thousand, and everyone basically looks up and does not look down, and everyone in the township knows each other.

Tom pulled out a $20 bill, handed it over and said, "Give me four Home Alone movie tickets, and some popcorn and Coke for the rest." ”

"Okay. The conductor took the cash and said with a smile: "This "Home Alone" is currently a popular movie, if you come a little later, I'm afraid you can only choose the front row?"

"So hot?" Tom was a little surprised, remembering that the small theater was rarely half full except around Christmas, and the last time a movie ticket was tight was when Jaws was released.

The ticket seller said: "Yes, this movie takes the children's route, the children are here, and the parents at home generally come with them, so of course this ticket is nervous." ”

"I see. Tom glanced around, it was all a family coming together, although there were not many people in the town, but there were more seats than the movie theater.

The conductor handed over the ticket and said, "This is the last row of seats, but it's not in the middle, and the view is okay." ”

"Okay, thank you!" said Tom.

New York:

In the afternoon, in front of a movie theater, Ian walked in holding his girlfriend Nina's hand.

"Sweetie, isn't it early to watch the movie now?" Ian looked at his watch and saw that it was only 3 p.m.

"Honey, you haven't watched a movie with me for more than half a year?" Nina said dissatisfied, eating ice cream.

"What's the matter, we've watched seven or eight movies in the past six months, right!?" Ian looked at his girlfriend like a fool, could it be that eating ice cream in winter froze her brain?

After Nina took a bite of the ice cream in her hand, she said angrily: "What seven or eight, it's a whole 12, but those are all you want to see, I'm with you, not you with me, these are two completely different things......"

"Okay, good......" Ian immediately surrendered, arguing with the woman generally didn't end well, and said, "Then let's go to the afternoon session?"

"Nope. Nina said, "We're just here to buy tickets for the evening, and I've got a glimpse of a light-hearted comedy movie?"

"Comedy?" Ian wondered, "Don't you like to watch love?"

"Cut, you don't understand women at all!" Nina didn't explain much, and filmed up with her boyfriend.

Ian looked at the advertisement and said, "You want to watch Home Alone?"

Nina said, "Yes. ”

Ian asked, "This is what kids love to watch, right? Why did you choose this movie?"

"Comedy knows no age. "My college classmate watched the premiere of this movie in San Francisco some time ago, and she called me and asked me to come and see it when it came out, and she said it was so good that even she wanted to watch it again!"

"It's so pretty!" Ian looked at the poster again and said, "This movie won't be released until 7 o'clock, let's go to the arcade after we buy tickets!"

"No, you know how to play that broken tank game. Nina Chrysostom vetoed: "Accompany me to go shopping!"

"But there's still 5 hours left......"