Chapter 400: Everything is Simple to Build a Chain Brand (One Change)
"These two platforms are different! one is all our family's money, and the other is going to give the money to Ubereats, so we have to subtract the tip on our side, and then calculate the total amount, and their platform has been reduced by them, and even 20% of the service fee has been deducted!"
Lin Zitan looked at Emma's notebook carefully, she seemed to be entangled for a while.
"Oh~ How do you divide the tips, do you give them all to Master Li?" Emma continued.
"This tomorrow my mom will tell you how to distribute it to them, and our total today is the total of these two platforms, minus the total amount of tips. You see......"
Lin Zi subtracted the tip and added the two by two, because the guests also had bits and pieces, so they could only count how many orders there were, and there was no way to estimate how many bowls of noodles were sold.
"And what about this tax? Why don't you take it off? Isn't it going to be handed over to the IRS?" asked Emma, puzzled.
"This is reported at the end of the month when the accountant does the business tax, not every day, the accountant will calculate 20% of the tax from our total turnover, and directly transfer it from the company's account. ”
"Oh~ but...... Okay, I'm a little dizzy, hehe~ So is this the money we earned?" Emma said, pointing to a total number that Lin Zi had calculated.
"This is today's turnover, not net profit, net profit should be around 40%, we calculate according to 35% of this turnover of $4670.56, today's net profit is about $1634.7, not bad, good start~" Lin Zitan said with a smile.
"With so much turnover, we have made less than two thousand!" Emma frowned and said softly after seeing this number.
"This is a lot of fools, if it is so much for a whole month, it will be almost 50,000 yuan a month. Lin Zitan pinched her ears and said.
"50,000, is it 600,000 a year? That's quite a lot~hehe~" Emma immediately smiled again.
"The brain is very bright, but it shouldn't make so much, at least one day off a week, plus holidays or something, it's very, very good to be able to get 500,000, but this is just an expectation, I don't know if the follow-up business will be better, or worse. ”
Lin Zitan frowned slightly as he spoke, after all, this store was like a testing field, just trying to understand the public's acceptance and try to change the eating habits of the people around him.
If this store can really be built, then it won't be long before Lin Zitan will have such a small shop in the most prosperous locations in the five major districts of New York.
This is much more time-saving and labor-saving than opening a serious Chinese restaurant! The only drawback is that it is not suitable to be bigger, and it can only accept credit cards, because such shops have more take-out and less dine-in.
In this way, on the one hand, the cost of dine-in is reduced, and on the other hand, the transparency of tax filing is increased, which means that it is difficult to hide cash income like other Chinese restaurants!
In fact, Lin Zitan doesn't want to make this kind of restaurant bigger, he just wants to take the takeout route, even if it is a customer ordering in the store, it is the same as eating at McDonald's KFC, serving independently.
Yes, most of the fast food restaurants in the country, such as McDonald's, KFC, Burger King and Pizza Hut pizzerias in general, almost do not offer dine-in service.
Even if there is a table where you can sit down and eat before leaving, you should throw your garbage in the trash can and clean up the table before leaving. Lin Zitan's instant noodle shop wants to take this simple model!
Everything is simplified: from the production process, to the sales channel, to the after-sales service, it is simplified to several necessary links, saving costs and resources.
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Of course, it is because I don't know about foreign markets, and I don't believe that such a simple food can be sold at a high price, and many people think that foreigners don't eat and like to drink soup.
So why are people also visiting Lanzhou ramen in Chinatown and Flushing? Why is Xi'an Snacks, which has opened a chain so famous? In fact, the key depends on how you run it.
When Chinese restaurants first appeared abroad, did they really like to eat? In fact, the first Chinese restaurant in the United States began in 1849, on Jackson Street in San Francisco, in the original Chinatown district.
Chinese immigrants came to the country with their own food habits and culinary traditions to make a living, and the original business form was a restaurant serving Chinese compatriots. The restaurant industry was one of the earliest economic industries in which the pioneers of Chinese immigrants were engaged.
Eating is a cultural social, and restaurants are often a great meeting place for friends to drink together, as well as a great place to reunite with relatives and businessmen.
During the Chinese Exclusion Act, early immigrants were not allowed to work in skilled trades, but could only enter service industries that sold their physical strength, and the restaurant industry was one of several types of service that Chinese people could engage in, because of its long and hard working hours, and did not constitute direct competition with white laborers.
And in those days, customers and restaurateurs didn't care if the food was authentic Chinese or not. At that time, Lao Mei only expected fast and inexpensive American Chinese food, such as fried chops, fried noodles or egg drop soup. Later, larger Chinese restaurants offered more distinctive, more expensive dishes such as butterfly shrimp or sweet and sour fish.
In the mid-to-late 20th century, a large number of Chinese restaurants emerged, and Chinese cuisine with its own characteristics such as Sichuan, Teochew and Shanghai cuisine gradually emerged.
Today, there are more than 50,000 Chinese restaurants in the United States, more than McDonald's, Burger King, KFC and Wendy's combined. Tens of thousands of Chinese immigrants and Chinese food practitioners have worked together to create this spectacular Chinese food landscape.
Of the more than 50,000 Chinese restaurants, only a handful of brands are well-known to the public: Panda Express and P.'s, which have more than 2,000 branches across the United States and are entering the mainstream of American food culture as representatives of Chinese food.
These two are McDonald's and KFC models, made into semi-finished products in the central kitchen, and then distributed to various franchise stores for secondary processing, which only has 9 main dishes such as tangerine peel chicken, black pepper beef, kale chicken, kale beef, and kung pao chicken.
Fried noodles, fried rice, white rice and boiled kale are four side rices and three simple appetizers, and the average Chinese people in their family will not order them unless they really can't cook their own rice.
But people are better at simplicity, but compared to simple, instant noodles are relatively simpler, and the only thing you need to do is prepare the ingredients and make them beautiful. But the advantages and potential of instant noodles are still huge!
For example, a base can be paired with several different flavors, such as beef, pork ribs, chicken, pork, sausages, prawns, duck, vegetables, foreigners' favorite cheese and other basic ingredients, plus different production methods and flavors, you can make no less than 20 flavors of instant noodles!
What braised beef noodles, Laotan sauerkraut beef noodles, red oil pepper beef noodles, spicy beef noodles, fragrant red pepper beef noodles, sour and hot beef noodles, snow bamboo shoot shredded meat noodles, pickled pepper beef noodles, one beef can make so many flavors.
The main reason why many Chinese restaurants can't make American fast food like an assembly line is because the production process is too complicated.
After the successful opening of Lin Zitan's instant noodles, he thought that in the actual experimental process, he would slowly make the production process more stylized, so that it could be replicated infinitely in the future and create a franchise brand!
As the epidemic situation in New York State is slowly and effectively controlled, the business of Lin Zitan's instant noodle shop is really getting better and better, at the beginning only one takeaway master was hired, and then it increased to 3, and the sister who packed it alone recruited two more!