"Since it's open, it's a big deal. Didn't we print a batch of flyers before? Arrange some of the after-sales personnel in the store and the door-to-door delivery personnel to distribute flyers on the streets and in the parks where there is a large flow of people!"

The main problem now is that customers in need don't know where Gome stores are.

If there were a cyber world, there would be no need for such a method.

"Xie Kai, that flyer is going to be done later, all electrical appliances are 8.8% off!" Liao Zhuolin was anxious.

It's just a joke.

Twenty percent off.

All the electrical appliances in the Gome store have been reduced by almost 10% compared with usual, and on the basis of the 10% price reduction, the price is only less than eighty percent, and the price reduction is as high as 20.8%!

A TV for a thousand dollars, only 792!

The original market price of 880 double-drum washing machine, the price has been reduced to 800, and now it is 8.8% off, and you can buy it with only 704.

Such a price reduction is ......

"Even so, don't we still have profits? Besides, it's just one day today! There won't be another such fold on top tomorrow. Take out that batch of leaflets, write the date, and let our personnel go to crowded parks and other areas to distribute flyers!" Xie Kai said calmly.

In this year, there will always be the first person who dares to eat crabs.

Don't say anything else,Let's just say24Inch Changhong color TV,The original price on the market plus the state charges about 550 taxes for a color TV,The price is about3200,Tax is indispensable,Lower10%The price,The price of a color TV is about2900,Nearly 300 cheaper than on the market。

At this time, there will be another 8.8% discount, which is almost 2650, which is 550 lower than the price of 3200 on the market!

At such a price, Gome Electric only has a profit of about 50 yuan.

Liao Zhuolin took the calculator to settle the accounts for everyone.

The profit of a 24-inch TV is only a little bit left, and the profit of other models of TVs will be even less.

"Xie Kai, you ...... like this" Wang Guilin also felt that it was not a good thing for Xie Kai to do this.

The price has been pulled down too much at once.

"I know what everyone is going to say, at the beginning, as long as the reputation is out, the profit is lower, it is not a problem! Compared with other dealers, we have fewer intermediate links, which is our advantage!"

Xie Kai knew that they were going to say that the price was too cheap and the profit was too thin.

Anyway, Gome Electric is funded by him alone, how to play, Xie Kai has the final say.

"So be it, tell all the other shops and go out on the street to hand out leaflets. Liao Zhuolin saw that no one objected, anyway, he was a part-time worker, and he would do whatever the boss said.

Originally, these leaflets were intended to be distributed gradually after the opening, but now that such a problem has arisen, it would be too dismal if the results of today's opening are not solved.

As a result, the staff of Gome, who were originally listless, became busy in an instant when they had something to do.

"Is there really no problem with that? Once the price goes down, it's hard to go up again. Zheng Yucheng asked Xie Kai with some concern.

Xie Kai didn't care at all, "The profits of Changhong and other manufacturers, we have guaranteed, the less is only the profits of Gome, as long as the fame is raised at the beginning, it will be easier later." Home appliances have large sales volumes, and small profits and quick sales are not a problem. If we sell 2 million color TVs a year, if half of them are sold by us, even if one of them only earns 100 yuan, this is a profit of hundreds of millions!"

Anyway, I was ready from the beginning,To pull down the price of color TVs,Avoid too many companies blindly introducing production lines because of profits, causing market chaos。

Xie Kai's positioning for Changhong is not high,Only need to occupy 50% of the domestic color TV market。

Even if Changhong can't complete such a task, other brands will also want to sell their products through Gome when they see Gome's market share.

In this way, it is completely possible to control the market share of various brands in China through Gome's sales.

Xie Kai didn't think about letting Changhong monopolize it,The market in the color TV industry is very large,Cultivating four or five brands,It's not a problem。

Only when the domestic industry is highly concentrated can it have stronger competitiveness and compete with foreign products.

Going out is what they want.

All along, 404 people have liked to earn foreign exchange rather than RMB.

The Temple of Heaven Park is just north of Zhushikou Street, and on the first day of the Lunar New Year, many people wander in the park. Especially some young couples and some people who come out to play with children.

Early in the morning, people begin to pay New Year's greetings, but many people take the opportunity to take their children out to play with their families, and take a family photo or something by the way.

"Gome Electrical Appliances, a big opening reward, all household appliances in the venue today are discounted ......"

"Walk by, don't miss the opportunity, 24-inch Changhong color TV, only 2650 ...... today"

In the already lively park, a team suddenly appeared carrying a flag with the Gome trademark printed on it.

The line was not large, only a few young people, dressed in uniform overalls, and not many people cared at first, but when a young man raised a bullhorn and shouted around, a large number of people quickly began to come and watch.

"Gome Electrical?" is the Gome Appliance advertised on the TV last night?"

Last night's advertisement is too memorable.

Everyone doesn't know where Gome Electric is, and many people in the park today are asking if anyone they know knows.

The Temple of Heaven Park is just south of Zhushikou Street.

The income of the people living in this neighborhood is much higher than that of the whole country, after all, this is the capital.

"Yes, it's the Gome electrical appliances on the TV commercial, which opened today with a big reward, color TVs, refrigerators, air conditioners, and washing machines, all of which are 10% lower than the market price, and at the same time, on the basis of today's discount, there is another 8.8% discount!" explained the young man holding the horn.

"Hey, isn't this the second dog on TV last night?"

Sharp-eyed people found out that this young man holding a loudspeaker was the protagonist of the New Year's special on last night's TV show, Comrade Ergou!

"Yes! that's me!" replied Ergou proudly.

A smile on his face.

He came out of the inside of 404.

These days, people are not crazy about celebrities.

"Comrade Ergou, are your electrical appliances really so good?" someone asked.

"You know, Gome Electric is a joint venture sales company established by Xiangjiang and the state-owned Hongqi Machinery Factory! If the product is not good, dare to advertise it on CCTV?" replied Ergou holding a loudspeaker.

More and more people gathered around.

"Is there really no quality problem with the Little Swan washing machine?" asked a middle-aged man in overalls.

Next to him, a woman of the same age in a red down jacket pulled him with a frown.

"Please rest assured, our boss said that as long as it is a product from Gome Electric, it will be returned for no reason within ten days, and it will be replaced for free within one month. Here is a detailed leaflet, you can take a look, the location of our store is just in front of Zhushikou Street......"

After Ergou's introduction, several other staff members have begun to distribute leaflets to the surrounding onlookers.

"Little Swan double-cylinder washing machine, as long as it's less than 700, daughter-in-law, let's go to their store and have a look!" The middle-aged man pulled his wife who was wearing a brand-new red down jacket next to him and said excitedly.

"What do you see? I can't get over it in the future? On the first day of the new year, I spent half a year's salary...... "Although the woman was happy in her heart, she frowned.

700, that's half a year for two people to save aside living expenses.

"Money is a bastard, let's earn it after we spend it. What's the use of more money, you won't have frostbite on your hands in the winter. You are in charge of everything at home, and I am in charge of today's matter!" After the middle-aged man finished speaking, he took his daughter-in-law and went to the mouth of Zhushi.

Even though his daughter-in-law was reluctant, she went along.

Even if you don't buy it, it's good to take a look.

On the first day of the Lunar New Year in the capital, such a scene occurred in the densely populated areas of parks around several stores.

People don't buy it too much.

At first, only a few people went with the mentality of watching the excitement.

Seeing that it was almost 11 o'clock, almost two hours after opening, the store in Zhushikou finally ushered in its first customer - a man in work clothes pulled a woman wearing a red down jacket and jeans.

"Husband, there's no one here, let's go back......"

Looking at the security guards standing straight at the gate, as well as the palatial decoration, the woman in the down jacket felt that the things in it could not be cheap.

People in these years have a perception - the better the decoration, the more expensive the things.

And you don't have to have money to buy it.

"Is this Gome Electric?" even though there was a signboard directly above the gate, the middle-aged man asked the security guard uncertainly.

The decoration is so good, is it really selling TVs?

"Yes, sir, this is Gome Electric, if you need anything, please go to the information desk inside. The security guard replied very well.

The woman wants to go.

It's never cheap.

The interior decoration is so luxurious, and there is a welcome at the door, just like what they say about a five-star hotel.

"Let's go, take a look, it's too expensive, we can't afford it, so we will enter the Grand View Garden as Grandma Liu, and look back at the strangeness. The man was also panicked.

I didn't bring any money at all, if I said I wouldn't buy it, would I be beaten?

"Welcome to GOME. ”

The two of them nervously walked into the palatial hall, and as soon as they arrived at the door, they were startled by the welcome at the door who bowed to them.

"Sir, madam, hello, welcome to Gome Electric, I don't know what you need, I can introduce you to the two of you......," a sweet-looking girl in overalls said to the two with a smile.

"I, I, I'm here to see ...... washing machine," the middle-aged man stammered a little.

After so many years, how can I see such a battle when I buy things?

Other department stores and other departments have a straight face, and they don't bother to introduce them, but they just say how much money they have, as if they didn't give money to buy things.