Chapter 248 Logistics Management (2/4)
Bill Campbell is a smart guy who is well aware of Ye's threat to the current board.
It is precisely because of this that the old man persuaded others to try to join forces to create problems for him, which can be regarded as a silent deterrent, at least he feels that this is a deterrent, Tim Cook is just a victim in this power struggle, in fact, the old Campbell also thinks that Cook's ability is quite good, but he is too close to Ye Dongqing.
As an independent director of Apple, take a long-term view, and it is likely to bring them tens of millions of dollars in the future, as long as the company's performance is good enough, within a reasonable range, they can arrange their own shares and cash rewards, who is willing to hand over this kind of attractive power to others, Ye Dongqing may not care about this kind of money, but tens of millions of dollars, no matter where it is placed, it is not a small amount of money.
The reason for today's dispute is also the selfishness of the directors, the number of independent directors of Apple has been too large these years, and they care more about their own interests than the interests of the company and other shareholders.
Now these independent directors are comfortable, the power is on the board of directors, under the premise that there is no internal contradiction, most of Apple's decision-making is their final say, seeing that Ye Dongqing's shares are more and more, Campbell is normal to be anxious, speaking of which he is Apple's top decision-maker, a group of directors like to take ideas according to his ideas, power will be addictive, every time he changes his term, he will find a way to kick out the guy who likes to do against himself, and now this situation is about to be broken.
Jobs no longer agrees with his idea, Ye Dongqing, as a major shareholder, will not be at his mercy, until this time, the old Campbell is still thinking about how to let himself succeed and continue to limit Ye Dongqing's influence......
I don't know if the trouble has been solved for the time being, and I don't know if Jobs can convince the directors, when Ye Dongqing was in the office before, he clearly noticed that Jobs didn't seem to want the way the board of directors was appointed was changed.
As a CEO, it is normal to be worried about the expansion of the power of major shareholders, empathy, if he is in the situation that Jobs is facing now, he naturally does not want the balance to be broken, just like the separation of powers system in the United States, it is more stable with containment, but his thoughts are different, Ye Dongqing does not want to break the development plan for Apple because of these messy things, and he is confident that he will bring the company to new heights one after another under his own management.
There are many companies in hand, and it is impossible to just focus on Apple.
Far away in Huaxia, Tencent's Boni Ma called him in the early hours of the morning and told him that the name of the online mall had been decided, called "Penguin Supermarket", which sounded pretty good, and that the development of the program was already underway, and Ye Dongqing needed to give him a low-interest fund of 30 million US dollars for development.
This is just a trivial matter, Ye Dongqing immediately agreed, and replied that he would let someone from Tamsui Investment Group contact him to talk about loan procedures, and he had already told Boni that he was willing to lend money to Tencent to develop an online shopping business, and now he was just fulfilling his promise at that time.
After a brief conversation, he called Mr. Jeff Bezos, CEO of Amazon, and asked him if he could send a few experts to Huaxia to help with the planning, and said that he was willing to provide cooperation in the future.
The cooperation between Ye Dongqing and Amazon is much simpler than Apple's, and the Amazon shares he holds do not threaten Bezos, in fact, Mr. Bezos is also happy to do business with Ye Dongqing, because with Facebook's current user base, it can be of great help to Amazon.
FB expansion of the market seems easier, just like in the UK, originally Amazon encountered a little resistance when developing the market in the UK, but since the two-week promotion through FB, the number of users has increased by more than 400,000 in a short period of time, and it has quickly had a very good start, of course, the advertising fee should still be given to Facebook, Ye Dongqing helped him with a discount, so speaking, Bezos owes him a lot of favors, and it is naturally not a problem to help Ye Dongqing a small favor.
In addition, eBay has gone to expand the Chinese market to help support local industries, which can be regarded as weakening Amazon's current competitor eBay, considering Tencent's shareholding structure, there is nothing to taboo, and people know that Ye Dongqing is also one of Amazon's major shareholders.
After a few words, Mr. Bezos told Ye Dongqing: "Leo, we are now experiencing some problems, although the speed of home delivery has been much faster than that of transportation companies such as the United States Postal Service or FedEx, I mean large companies, but customers are still very dissatisfied, they need a faster transportation channel, which costs a lot of money to achieve, and the cost of delivery is not small."
I was going to cooperate with FedEx, they have ready-made manpower, and the freight volume is not high, but the asking price is very high, which means that unless we put money into it, otherwise we can only increase the cost of customers in the transportation link, but 99 US dollars free shipping, customers generally do not pay for additional transportation costs, do you have any good way to solve it?"
The two often talk on the phone, and Ye Dongqing can often come up with some good ideas, which makes Mr. Bezos accustomed to asking him questions.
Amazon's business is mainly to purchase all kinds of goods from suppliers, and then store them in major logistics centers, once a customer buys goods from the warehouse, package and transport them to the location marked on the order, this link is not troublesome, but the cost is very high, this year is expected to subsidize consumers in the transportation of about 400 million US dollars, last year's figure for this link was 240 million US dollars.
The reduction of warehousing and logistics costs is very critical to e-commerce enterprises, and the key factor why Amazon has been able to turn losses into profits in the past two years is also the reduction of warehousing and logistics costs.
From 1999 to 2003, Amazon reintegrated the warehousing and logistics system, so that the proportion of external transportation costs in sales revenue decreased from 13.8 percent to 9.7 percent, and the order fulfillment costs, that is, the proportion of call center operations, order processing, warehousing, receiving and shipping and payment system costs, etc., to sales revenue decreased from 15 percent to 9.1 percent at the peak.
Ye Dongqing is not God, he doesn't know much about this part, and replied: "Send the data over, I will help you think of a way after reading it, but in my opinion, there are only two ways to reduce costs: optimizing the cargo management system and using robots to help, and the fewer people are hired, the lower the cost......"