Pinduoduo's upcoming campaign is actually quite simple.

For Zheng Ge, it is a very familiar activity, that is, some new users who were very common in the previous life gave red envelopes and gave benefits.

There are several types of red envelopes, among which there are cash red envelopes, which can be withdrawn directly.

Of course, you can only withdraw money to chat about payments.

What goldfish pays, it is currently impossible to withdraw.

Because Pinduoduo has not yet reached a cooperation with Goldfish Payment.

In addition to cash red envelopes, there is also a full reduction red envelope, such as a 5 yuan red envelope, spending more than 30, or 50 yuan, reducing 5 yuan.

There is also a red envelope without threshold, and the amount is not limited, the highest is 99 yuan, and the lowest is 5 yuan.

Of course, if you want to get these red envelopes, there are conditions. Users can complete some tasks to get threshold-free red envelopes. These tasks will tie users to Pinduoduo step by step.

There is also consumption, how much yuan you spend, and random return of threshold-free red envelopes.

There is also to invite friends, send threshold-free red envelopes, or directly send cash red envelopes.

Another is to send you a large amount of red envelope directly, such as a big red envelope of 125 yuan. But this red envelope only shows you a tail and makes you greedy. If you want to withdraw the red envelope, it is easy to do, you can invite friends to help.

When a certain number of new users are invited, this red envelope can be given to you.

Of course, so many events are planned so far, and not all of them are online.

It's a step-by-step, step-by-step approach.

In fact, this kind of red envelope giving activity, some platforms such as Taobao in this world have been played for a long time, and it is not a rare thing.

But there hasn't been a big one like Pinduoduo.

For example, on the Taobao platform, it is great to send a full reduction red envelope at most.

......

In the conference room, Zheng Ge listened to Li Fang's narration while looking at the information.

This information is the overall planning of the event.

The event to be launched today is to invite gifts, and old users invite new users to have gifts.

At the same time, there are also great gifts for new users to register. As long as you register and complete some information improvement tasks, you will be given red envelopes with different amounts.

At the same time, the inviter will also be rewarded with red envelopes.

Among them, there are full reduction red envelopes, and there are also no threshold red envelopes.

There is also a gift for the first order, such as on Pinduoduo, the first order will be randomly given a red envelope without threshold, ranging from 3~99 yuan.

In addition, if you place a full 15 orders, you will be exempted from one order at random.

In short, once the event is launched, users will face various temptations when they board Pinduoduo.

Under all kinds of temptations, it is inevitable that they will chop their hands to consume.

Looking at the information, Zheng Ge recalled his previous life.

In my previous life, I often drew lottery on some platforms, and I would draw some coupons. One of the things that annoys him the most is the full reduction of red envelopes.

He once drew many times on Tmall Supermarket for 99 yuan and reduced 50 yuan.

There are also some large red envelopes with full reductions.

Although I knew that it was to induce consumption, I still couldn't help it.

......

"Not bad. ”

Zheng Ge put the information on the conference table and said, "When will the event be launched?"

"It will be online at 12 noon, on time. Li Fang said.

"Hmm!" Zheng Ge nodded and said, "In this way, there are currently millions of users on the platform, and the discount should not only be biased towards new users, but also take into account old users." ”

Hearing this, Li Fang nodded, "Regarding old users, the company also considers it. ”

"That's good. Zheng Ge nodded, stood up, looked at the company executives in the conference room, and said, "Okay, I have a lot of work today, and I won't take up everyone's time, let's go and get busy." ”

"Okay, Mr. Zheng. ”

When the management heard this, they got up and left.

Today is Zheng Ge's first time coming to the company, and a group of executives from Pinduoduo have come, so it can be regarded as a meeting.

Li Fang stood up and smiled at Zheng Ge: "Mr. Zheng, let's go to the office and sit." A classmate of mine brought some tea from his hometown. It tastes so good, why don't you try it?"

"Okay, I'm thirsty, go taste your good tea. ”

Zheng Ge smiled and walked outside.

Li Fang hurriedly followed out and came to the president's office.

......

In the office, Li Fang skillfully made a pot of tea and poured a cup for Zheng Ge and Luo Xiyun.

I took a sip, and it was really good.

This is not a famous tea, but a kind of wild tea in the mountains.

I am used to drinking all kinds of precious teas, and I feel very good when I drink this wild tea in my dream.

After drinking tea for a while and chatting a few words, Li Fang was a little eager to say something.

"What's the matter? ”

Zheng Ge took a sip of tea.

Li Fang sighed and said, "That's the case, Mr. Zheng, you have also seen the company's next series of plans." To be honest, it may be difficult for these plans, with the company's current cash flow, to realize them all. ”

"Are you ready for financing?" Zheng Ge put down his teacup, "Didn't Yuanda Group just raise 150 million yuan?"

Pinduoduo and Yuanda Group reached a strategic cooperation. Yuanda Group promoted it and took out 150 million yuan for financing. This round of financing belongs to the A round of financing.

At present, Yuanda Group holds 32% of the shares of Pinduoduo, Changge Group holds 35% of the shares, and the remaining 33% is held by Li Fang.

At the time of the A round of financing, Changge Group also made additional investment, otherwise the shares would be greatly diluted.

Of course, Changge Group also holds 90% of the shares of Yuanda Group, and still has a voice that cannot be ignored on Pinduoduo.

"Alas, it's too much money. ”

Li Fang sighed.

For the sake of traffic, for promotion, it is necessary to send benefits and red envelopes to the majority of users, which all need to be spent on money.

Zheng Ge snorted and said, "Regarding financing, let's discuss it with the company." I'm still quite optimistic about the model of Pinduoduo, so Changge Group can chase it. Discuss the details with Director Luo. ”

"Okay. Li Fang nodded.

Regarding the new round of financing, whether he still needs to find Changge Group, he still has to worry about the executives and hold a meeting to discuss.

However, in the past few months of cooperation with Changge Group, it has been quite pleasant.

For Zheng Ge, he is also very grateful.

If it weren't for the Sichuan Cuisine Workshop and met Zheng Ge, I'm afraid it wouldn't be as Pinduoduo as it is today.

Now he has not yet grown into a real businessman and a real capitalist. So between interests and feelings, he prefers the latter. So for a new round of financing, he still wants to find Changge Group.

If you had a mature business founder, you might not think so.

......

As the clock ticked by, the clock slowly came to 12 o'clock.

For the event, Zheng Ge didn't pay much attention to it.

At noon, Zheng Ge, Li Fang, and Luo Xiyun went to a nearby Sichuan restaurant for lunch.

After lunch, Zheng Ge said goodbye to Li Fang, took Luo Xiyun and them, and returned to the group.

Returned to the group and got some sleep.

I woke up at 3 p.m. and asked my secretary to pick up a cup of coffee, refreshed myself, and prepared to pay attention to the situation of Pinduoduo.