Chapter 68 The smell of wine is also afraid of deep alleys
With the pace of time coming to March, the screening of "Stealing Love" will start in this traditional off-season - spring. As for the summer file in May, it is a battlefield for commercial productions, and if "Stealing Love" is involved, the end will definitely be miserable...... It's miserable.
It's not that John doesn't have confidence in himself in "Stealing Love", but that sometimes you have to be self-aware. Using "Stealing Love" to fight hand-to-hand with the truck driver's "Terminator 2" and Kevin Reynolds's "Robin Hood", that is not bravery, that is looking for death, John has no habit of suicide.
As the screening time finalized by New Line Film Company is getting closer and closer, John finally sees the publicity about "Stealing Love" in the media.
CBS Entertainment and major on-demand theaters began airing a 15-second trailer for "Stealing Love."
New York, Los Angeles, Chicago, Houston, Boston, ...... The second-rate newspapers in ten cities published information about "Stealing Love". At the same time, some well-known film critics also recommended "Stealing Love" in their columns, and those gossip tabloids wrote some lace news about the heroes and heroines to attract attention.
As for movie posters, there are also posters, but they are all ...... in the corners of the theater.
For the publicity of the new line film company, John felt that it was obviously not enough, and the wine fragrance in this era was also afraid of deep alleys, and the "Blair Witch" that counterattacked at a small cost in later generations was not because of how good the film was, but because of its commercial planning and publicity, so he decided to intervene and add some publicity to "Stealing Love", after all, the box office of the movie is his own.
With John's involvement, NBC will broadcast the trailer for "Stealing Love" on major TV channels.
AT&T, Penney, Starbucks, Pizza Hut, and KFC have nearly 50,000 stores that have posted movie posters of "Stealing Love".
And Pepsi Cola also launched a bottled cola printed with the picture of "Stealing Love". As for Pizza Hut and KFC, they have launched corresponding set menus, and even the paper on which the meal is tucked is printed with movie images.
AT&T Telecom has gone even further, temporarily hiring more than 400 part-time callers who will make phone calls to customers who participated in the presentation of the soundtrack of the movie "Stealing Love", which is actually a return visit to convey to these customers the release time of "Stealing Love". Millions of customers seem to be a huge number, but with the number of 500 calls per person per day, it will only take more than half a month to contact these customers.
RCA Records, on the other hand, cooperated with ICM to hold an original soundtrack signing event in the city where "Stealing Love" was screened, to build momentum for the screening of "Stealing Love".
As John frantically let one company after another join in the promotion, the publicity of "Stealing Love" is slowly increasing, and it is not much more than that of those commercial big-budget movies.
As the publicity intensified, so did the film's influence, and while John was busy promoting the film, Michael Ovitz was looking gloomily at a bottle of Pepsi while a smashed phone phone was on the ground in the CAA office building.
Since the conflict with John, the CAA bigwig, a super promoter in Hollywood, has to drop the phone every three or five times, which directly leads to the gradual decrease in the number of CAA phones, so the company's purchasing department has to go to the telecommunications company to purchase a new batch of phones.
Seeing Pepsi printed with the avatars of the heroes and heroines of "Stealing Love", Michael Ovitz felt that John was like a little strong, and no matter how much he suppressed, he couldn't kill this bedbug.
Now John's films are not only released by the new line, but also get so much publicity, which makes him doubt himself, and suspect that his strength in Hollywood is not as great as he imagined. Otherwise, even a rookie can't be blocked, and this rookie is slapped in the face again and again.
The more Michael Ovitz thought about it, the more frightened he became, and quickly shook his head, throwing this terrible thought out of his brain, he didn't dare to think about it anymore, let alone admit that he was actually nothing in Hollywood.
"Vidis, go get me a new phone, I'm going to call. Michael Ovitz didn't want to sit still, let alone let anyone else see his jokes. Although John's film has been finalized for distribution, he can also call the theater chain and ask the theater chain to schedule fewer films for "Stealing Love".
There are many factors that determine the box office of a movie, in addition to the quality and reputation of the film itself, the distribution of the film company, and the schedule of the theater can affect the box office.
So Michael Ovitz decided to get out of theaters, although he couldn't prevent the release of "Stealing Love", but at least he could disgust John, so that John's movie box office would not be too good, and it would be better if he could lose a little.
Once the new phone was installed, Michael Ovitz was ready to call AMC. As soon as his hand touched the phone, the phone rang without warning, which directly startled him.
"Hey, may I ask that one?" asked Michael Ovitz on the phone after composing himself.
"Hello, Mr. Ovitz, I'm AT&T's Callback Specialist!" replied Reeves, who had applied a few days ago for a part-time callback job at AT&T, a job that paid well, but was also very intense, with 500 calls a day.
Michael Ovitz asked with some confusion, "What's the matter with you?"
"Mr. Ovitz! That's right, some time ago you participated in the "Stealing Love" movie soundtrack giveaway event, and I would like to pay a return visit to you today, do you like the soundtrack of "Stealing Love"? This movie will be released on March 20, will you go to the theater to watch the movie because of the soundtrack? "Reeves's rhetoric was written by professionals, and it was repeated 500 times a day for a week.
Just as Reeves waited for Michael Ovitz to answer, a roaring voice came from the other end of the phone
"Fuck off....... ”
Then there was a busy sound.
"Uh......" Reeves was sluggish, holding the phone and listening to the busy tone.
Hang up the phone without saying a word, this is the first time he has met someone with such a hot temper.
And Michael Ovitz on the other end of the phone is angry, and answering a phone call can be related to "Stealing Love", can he live a good life. He wanted to drop the phone, but the thought of calling AMC made him resist the urge in his heart.