In addition to art, film is also an industry.

At the end of 2009, the domestic film industry basically reached a consensus: if a movie wants to have a high box office, it must be a big star and a big production.

What do audiences pay to buy tickets to enter the theater?

Look at the stars, look at the special effects, this can be worth the ticket price.

This logic is not wrong, but unfortunately the most important link is missing: a good story.

Several blockbusters such as Night Banquet, Wuji, Ink Attack, Chibi, etc., special effects production, and star lineup are not luxurious, but they have almost smashed the reputation of big productions.

On the contrary, it is a small-budget comedy such as crazy stones and crazy racing cars, which have won a bumper harvest of word-of-mouth and box office.

Ning Hao was born in commercial films and fought his way out, which is why he is highly regarded.

The most important thing in the Celestial Empire is smart people, and Xu Zheng soon discovered the opportunity here.

Comedy with a small cost of ugly actors = word-of-mouth box office.

This is the way that Ning Hao has found out, and he has succeeded twice.

So when Xu Zheng first saw the script of "People in Embarrassment", he had the idea of filming it.

Zhou Jin teased the chubby Xu Xiaobao and said, "Why don't you become a director yourself?"

Xu Zheng said: "Don't make trouble, I haven't been a director, and besides, other investors don't recognize me." ”

It is said that there is a small director named Tian Yujie in Chinese opera, who has a good ability to make up stories, but he can't find investment, so he simply quit directing and changed his career to become a screenwriter.

"People in Embarrassment" is a book he saved up with a few friends, but somehow, it was bought by Xu Zheng.

This guy took a notebook and looked around for investment, and finally found a film and television company in Handong Province, the boss is called Liu Dawei.

Liu Dawei was originally a businessman, but in recent years, he saw that the film and television industry was particularly prosperous, so he set up a film and television company, planning to come in and get a vote.

The company has just started, and it has to be cautious, so it plans to make a small cost to practice hands.

So the two sides hit it off.

It's just that there was a conflict in the selection of directors.

Liu Dawei is more superstitious about the director of Xiangjiang, and found Ye Weimin to shoot in history, but Ye Weimin, a native of Xiangjiang, not only has no concept of the Spring Festival, but has never made this type of comedy.

"People in Embarrassment" can achieve such a high box office in history, which can be said to have more than half of the credit to Xu Zheng.

That's why Zhou Jin encouraged him to become a director himself.

Ning Hao's snoring gradually became rhythmic, and Xu Xiaobao followed suit, puffing out his cheeks.

Zhou Jin twisted her little face and listened to Xu Zheng talk about the plot excitedly.

"This is a road movie set in the Spring Festival, probably a snobbish boss, on the way to the Spring Festival, met a migrant worker who lacked heart, and the two used planes, trains, cars and other ways to get home with difficulty......"

Zhou Jin has watched "People in Embarrassment" in his previous life, and he still remembers the general plot.

I have to say that this is indeed a good story, a realistic theme, which can resonate with the audience, be funny and humorous, and attract the audience to watch it.

"Listen to what you mean, it's a bit like falling leaves and returning to the roots......" Huang Bo said.

Xu Zheng thought for a moment and said, "Don't say it, it's really a bit similar, but ours is more funny, not so profound." ”

"Then who are you going to find to play? Zhao Bensan, or Guo Degang?"

Xu Zheng smiled and said, "I plan to play that little boss by myself, and the migrant workers have not yet decided." ”

Zhou Jin pointed with his hand, "Oh, this is ready-made." ”

"What do you mean, I'm going to play a migrant worker, right?" Huang Bo said angrily.

"You don't have to act here, just go to that station. Zhou Jin mended the knife.

Xu Zheng smiled: "Let's talk about this, I still want to find a domestic director to shoot now." ”

Zhou Jin knew it, and it was estimated that this guy already had a bottom in his heart.

In history, Wang Baoqiang and Xu Zheng partnered, from being embarrassed to being embarrassed in Thailand, all of which did well at the box office.

"I don't dare to say what the director's level is, but I can give you his phone. ”

Zhou Jin returned Xu Xiaobao to Xu Zheng, took out his mobile phone from his pocket, found Mao Xuewang's phone, and said, "Actually, I still think how good it is for you to be a director yourself." ”

Xu Zheng patted the awkward Xu Xiaobao and said, "I didn't invest in being a director." ”

"Director Mao can't attract investment, hey, no, Director Mao seems to be quite rich. ”

Zhou Jin suddenly remembered that Director Mao seemed to be in business before, and the first movie seemed to be made at his own expense.

Huang Bo suddenly said: "If you have confidence, in fact, we can make up a little money ourselves." ”

Xu Zheng said: "If we are actors, let's not gamble, I still have a daughter, but I can't afford to play." ”

The first time I did this kind of thing, I didn't have any bottom in my heart, so I thought about going to pit other people's money.

Xu Xiaobao was unaware of Rushan's fatherly love, turned his face into an embarrassing word, and struggled to drill into Zhou Jin's arms.

Xu Zheng was very depressed, "Xiaobao, Dad is here, Dad doesn't even invest in movies for you......"

"What kind of movie?" a gruff voice sounded behind him.

Zhou Jin looked back and saw that Ning Hao was holding a chicken nest on his head, and his clothes were in a mess.

"It's nothing, but I recently got a notebook. Xu Zheng said.

"it. ”

Ning Hao didn't seem to wake up, sat on the sofa with his ass, and poured himself a cup of tea.

Zhou Jin hurriedly asked, "Director, what is the specific situation for us?"

Ning Hao drained the cup of tea in one go, closed his eyes and said, "It's cold." ”

"Why is it cold? Aren't you still going to let it be modified?"

"Change a fart," Ning Hao chirped, "I just thought about it for a long time, and these grandsons didn't want us to live at all." ”

Huang Bo hurriedly asked, "What do you say?"

Ning Hao rubbed his face, shook his head and said, "Wait for the notice." ”

Two weeks later.

Sure enough, as Ning Hao expected, he was beaten back, and he didn't even give suggestions for revision, only said: major consciousness defects.

They are all mixed in the circle, and the sixth generation is still relatively united, and they have ventilation with each other.

Soon, Ning Hao asked the true meaning of this sentence: All in all, it just doesn't work.

It's not that the plot is not good, but political.

The last movie to enjoy this treatment was Lou Ye's Summer Palace.

What is the story of the Summer Palace?

It's probably what happened to two young people from the end of 1988 to the beginning of 1990.

I am afraid that such a movie will not be released in this life.

Even if they pruned it and tried to remove the elements of the Western Frontier, it still didn't work.

Ning Hao inquired many times, and finally heard a precise sentence: If you trim again, can you still cut off the black boss?

The black boss is Dobujie, an ethnic minority.

In July 08, the events of Western Xinjiang are still vivid.

You went to Xijiang to shoot a crime movie, and there was no good person in it, and you found an ethnic minority to come out and play the black boss.

It's like making a crime movie in the United States, and the villain is a and the protagonist is a white man.

It's easy to be labelled as racist.

Naturally, the upper authorities were reluctant to take such a risk.

Hearing such news, Ning Hao felt as if he had been hammered with a hammer, and his whole person was deflated, and he was crooked on the sofa and couldn't move.

That's like the last shot of Yu Nan in no man's land.

A corpse, a sky full of flames, she is alive, but there is nowhere to go.

In the small studio, the atmosphere is more and more solemn.

Huang Bo sighed, feeling quite regretful, but still forced a smile and said: "Lao Ning, it's okay, isn't it just a movie......?"

Xu Zheng said faintly: "Twenty million, if no man's land is really shot, then the investor's loss will be too great."

The subtext is, does the investor still dare to invest in him?

Jiang Wen's pit goods, after filming, the devil came, and after being shot, he wanted to attract investment, which was called a struggle.

Ning Hao opened his mouth, "Forget it." ”

"Shall we not rescue it again?"

Zhou Jin felt a little confused, he remembered that the no-man's land was released in his previous life.

Otherwise, where do you see it?

Or did the butterfly wings of the traverser cause some accidents?

"Lao Xu, isn't your embarrassing book still lacking a director?" Huang Bo said suddenly.

"Even if you can't play a big production, it's always okay to have a small cost, right?" 8)