What does Hollywood stand for?

The world's top film production company!

Universal Pictures, one of the Big Six in Hollywood, they are interested in "Time and Space Traveler"...

How to put it, there is a strange sense of pride...

In general, this is called cultural export;

And Orange Imaging also exaggerated that 'Universal Pictures intends to remake "Time and Space Traveler", and took the initiative to propose that Lu Xiaoran be the director of the American version of "Time and Space Traveler"...".

Lu Xiaoran's Weibo boiled:

The one with the highest praise is 'Find yourself in the north-northwest': Guarding the best Lu Xiaoran in the world...

Does this thing have anything to do with Time Traveler?

I don't know if it has anything to do with it, but, stimulated by this news, the single-day box office of "Time and Space Traveler" continued to rise, as of December 8th, eleven days after its release, the ticket side directly exceeded 200 million...

……

It stands to reason that the Chinese New Year file should be sung by you and I will appear.

"Time and Space Traveler" has already won 200 million box office, exceeding the task, but Lu Xiaoran is still running a roadshow...

If it's a normal time, then forget it, but now it's the New Year's stall, every inch of land is expensive!

And he knows that "Thorn Tomb", "Fengyun 2" including "Three Guns", are all bad movies!

In that case, let's continue the roadshow...

It's just that the pace has slowed down a lot, and I no longer run the theater line in a hurry, but walk into the campus.

For example, now, Lu Xiaoran led the crew of "Time and Space Love Traveler" to exchange creative experiences with teachers and younger students in the Nortel auditorium:

"When I used to go to college, I liked to talk to people about Gogol and Ibsen, I liked drama, and I was crazy about Brosten..."

"After you graduated, you ran the crew a few times and had the privilege of starring in a few productions... The end result is sad because you find that what you make always seems to be so vulgar..."

"I've talked to Xu Zheng, you know him, Zhu Bajie?"

Someone in the audience was laughing happily...

Lu Xiaoran continued: "But you definitely don't know that in 97 and 98, one of the fashion events to be done in Shanghai was to watch Xu Zheng's drama, and he was very well-known in the drama circle!"

"Later, he made two plays, "Mother Tongue" and "Crowded", he was very proud, but the audience said that he couldn't understand it..."

At first, he wanted to argue with the audience, but later, he slowly realized that as a creative author, his responsibility is to make a drama that the audience can understand, rather than labeling himself as something that others can't understand. ”

"Back to myself, in fact, "Frontier" is a bit deliberately pretending... Fortunately, we did a good job of publicity, who of you has watched "Frontier Storm"?"

Everyone raised their hands, and Lu Xiaoran casually pointed to Jing Tian in the front row and asked her, "Tell me about the biggest problem with this movie!"

"I said?"

"Yes, let's talk freely!"

Jing Tian said embarrassedly: "I... I don't understand much..."

"Haha..."

Many people were laughing, and Lu Xiaoran also chuckled a few times, and then waved his hand: "That's the problem, "Border Storm", I pursued the form excessively, almost gave up the narrative, and there are really many viewers who can't understand it..."

After a pause, Lu Xiaoran continued: "College education is always a commanding height, what it teaches you is art, so how can it be implemented?"

"Movies are mass media, which means that what you tell needs to be of interest to the public, and after filming "Rescue Mr. Wu", I was thinking, can self-expression and public demand reach a line?"

"What can really make the public happy, such as the Titanic, he discusses love and life..."

"These two themes will never go out of style. ”

"In the past two years, there has been a series of movies called "Love Call Transfer" and "Fate Call Transfer"... I've watched it several times, don't laugh, I've really watched it several times, what these two movies want to express is still very profound, but there was a little problem when telling it, the core of "Time and Space Traveler" is very simple, it's called enjoying the moment!"

"Have you noticed that all the classic movies and books that travel through time and space are telling us in the end to live in the present and enjoy the present? ”

The atmosphere was very good, and the whole exchange meeting was carried out in a harmonious atmosphere.

At the end of the questioning session, a boy suddenly stood up and said, "Do you think it's right to place ads in movies?"

This is probably the most criticized part of "Time and Space Traveler" - there are more than 20 brands implanted in the whole article...

Some people on the Internet say that '"Time and Space Traveler" is an advertising film'...

Actually, Lu Xiaoran is already very obscure...

Lu Xiaoran smiled: "What type of movie do you want to watch, product placement in modern dramas is very common, as long as it does not affect the normal narrative rhythm and ensures the feeling of watching the movie, I am not opposed to placing ads in my own movies!"

"But as a filmmaker, don't you think this kind of behavior is insincere?"

Lu Xiaoran restrained her smile and said seriously: "Except for manufacturers, no one likes product placement. But unfortunately, product placement has been around since the year the film was born. ”

"The Lumière brothers made the world's first film, and a Swiss businessman promised to help them promote and distribute the film, and in return, Lumière had to include an ad for the businessman's pull, an ad for Sunshine Soap. ”

"Wings, the first film to win the Oscar for Best Picture, was implanted with Hershey's chocolate. ”

"Coca-Cola has a direct stake in Columbia Pictures, and the movies that the company makes, but every shot that requires a drink, are Coca-Cola. Similarly, many companies acquire or own shares in a film company, and then promote their brands through films, and our company has reached cooperation agreements with many brands..."

"The sincerity of a film is only reflected in the film, in the film itself, not in how the director explains, how the actors complain, how the media and film critics praise, or simply measured by advertising. There are many movies without product placement, but the films are particularly ugly, so can you say that his movies are sincere?"

"There are many choices for the props in the movie, where do the props come from? Some props are computers, cars, packages, cigarettes, alcohol, mobile phones, which are available in real life, and these can find corresponding advertisers to attract them to invest. ”

"The heroes and heroines of "Time and Space Traveler" are all high-income people, and they have a lot of brands in their daily life, so I can't stop using these brands just because I want to stick to art. ”

"How to reflect the sincerity of the movie? I think it depends on the director's own ability!"

The man said again: "I watched "Very Perfect", and everyone uses Lenovo mobile phones..."

The implantation of "Very Perfect" is very unreasonable, and the female dick played by Zhang Ziyi in the film uses Lenovo mobile phones, but why do Gao Fushuai and Bai Fumei both use Lenovo mobile phones! What's even funnier is that international agents also use Lenovo! Their studios are all kinds of Lenovo equipment...

"We're using Nokia!"

After a pause, Lu Xiaoran added: "In fact, product placement advertising also needs to be skillful, if it is forcibly inserted, such as a credit card camera stopped for a few seconds, a bunch of drink cans on the table, or a huge billboard appeared in the background for no reason, the protagonist inexplicably had to mention a certain brand or something, then a lot of money was spent, but the exposure in exchange was not equal to the reputation and could not be converted into a purchase drive." But if the implant is clever, highly relevant to the plot, and even assists in the development of the plot, without making something out of nothing or being an abrupt prop, it is not annoying. ”

"So whether it's a product or a brand, the best return on investment is high-profile implantation and integration into the plot. This requires earlier contact and negotiation between the manufacturer and the filmmaker. The advertising fee is high enough, and it is not impossible to change the script. "Time and Space Traveler" Lu Haoran took out his mobile phone to record Tangtang's number, that episode, we used a Nokia mobile phone, why use it? Because they sponsored 8 million!"

"The total investment of the whole play is 20 million, and a brand sponsors 8 million, I don't think there is anything wrong with changing the script for it!"

The emotions of everyone on and off the stage were different, some agreed, some wanted to refute, but they couldn't find arguments.

Seeing this, the host of the scene hurriedly said: "Okay, the time is almost up, let's move on to the last question." ”

"I want to ask. A girl stood up directly: "What do you think is the relationship between the box office and the director?"