There is a question, what kind of impact will the failure of a big-budget commercial film have on the leading actors?

There is a high probability that the project will be cut...

The sixteen projects of the "Transformers" series were promised, and after the box office loss of "Transformers 5", six and seven were never mentioned again...

Fang Xinghao Pictures, the producer of "Journey to the West", first made literary films, and small and medium-cost films such as "Panicked Holiday" and "Man Forty", after entering the mainland, the investment was also "Happy", "Falling Leaves Return to the Roots", "Half Sea and Half Flame" and other genres...

Later, the market became bigger and the era of commercial films arrived, and it was no longer appropriate to continue to take the route of small and medium-cost films or literary films to leverage the mainland film market!

Then, they announced that they would spend 3.5 billion to build eight 'Journey to the West' series...

Why does it have to be Journey to the West?

Because, doing "Journey to the West" is actually standing on the shoulders of giants, looking for a theme that everyone knows and doesn't need to promote. For example, the domestic animation "Kuiba", which also had a good reputation, the audience has to think about what these two words mean, even if the film is done well, it still takes a process to attract the audience into the theater, and the one who does "Journey to the West" is more flattering.

For film companies that lack large investment and high-cost film management experience in the early stage, the risk factor of choosing a large IP with high reputation and a wide range of audiences to invest a lot of production costs is lower than building a film IP from scratch.

This is also the reason why domestic film and television companies frequently favor well-known IPs with a wide cumulative audience base when they are working on high-cost and high-investment films, which is more from commercial and risk considerations.

However, the production of the Journey to the West theme is much more difficult than imagined, and the production of live-action special effects is even more difficult - which is why so many Journey to the West themes have been temporarily suspended or even shelved for many years.

"Daughter Country" publicly disclosed that the production cost is close to 550 million, and according to the principle of triple market, it is possible to recover the cost principle, and the box office of "Daughter Country" must be at least 1.6 billion...

Now, it's almost unlikely!

On the third day of release, the box office of "Daughter Country" was overtaken by "Bear Infested", and then it fell below 30 million in a single day...

By the seventh day, the single-day box office was only 17 million - the final box office forecast given by Orange was 780 million...

Huge loss!

Back then, Adjani went to Hollywood to develop, and after the heavily funded "Ishda" made the producer lose blood, Adjani completely withdrew from Hollywood...

Don't talk about others, just talk about Sun Li, she also tried the big screen in the early years, "Huo Yuanjia", "Painted Wall", "Yueguang Treasure Box", completely ruined the road to movies, Niangniang has only taken TV series in recent years, and the movie has no other works except for "Villain Angel" to help her husband.

Movies and TV series have different audiences due to different procurement models.

The movie is directly paid for by the audience, this market is 2C, and the procurement of domestic TV dramas is in the hands of TV stations or video websites, this is a 2B market, it doesn't matter if the audience likes it or not, the most important thing is that the people who purchase it like it, that is to say, the flow of actors is the most important, and acting skills are not what these purchasers need to care about at all.

Movies are different, movies are voted by the audience with money, and if you can't do this project, it won't work!

Who carries the pot?

Director, screenwriter, production team, or actors?

Anyway, people don't expect "Daughter Country" to eat...

In fact, the film market is changing, and the so-called star appeal is also changing, Donnie, who was touted as a 'mortal body, against the gods', left Marvel, and starred in the first "Dolittle's Fantasy Adventure", the production cost was as high as 175 million US dollars, and the North American box office did not reach 75 million US dollars...

A top-notch commercial blockbuster, even if you choose a heroine in the future, you should also choose some more honest genres - fewer fans, more audiences...

However, "Daughter Country" did have a great impact on your Yingbao and changed the first half of her life - she met Brother Teddy, and the two got married the next year...

……

Lu Xiaoran is almost resting, it's time to relay publicity...

The time is February 22nd, the seventh day of the first lunar month, "Tang Detective 2" was released for 7 days, with a cumulative box office of 2.6 billion, and the final box office forecast is 4.8 billion...

Tangtang helped him get his clothes, and said: ""Daughter Country" is really miserable this time! As long as the Spring Festival stall is on, it is equivalent to lying down to win, but the box office has failed!"

“… The movie is too bad, the reputation is too bad, normal. ”

"I think "The Second Generation Goblin" is good, why is the box office not good?"

“… I don't know, maybe everyone is not interested in this kind of theme... Too noisy?"

Tangtang suddenly sighed: "Alas, you used to tell me that there will be fewer and fewer commercial movies for big heroines, I don't believe it yet, but now I have to believe it!"

"Industrialization has led to science fiction and action movies becoming the absolute mainstream, both of which are dominated by male stars, but in the life genre film, actresses can still try. ”

"Realism?"

"Yes!"

“… That's also difficult, it's hard for realistic themes to get high box office... What about the type of love?"

"Love light comedy is okay, pure romance movies are not popular, Hollywood doesn't shoot love much now..."

"Why?"

"Because everyone is not interested in love anymore..."

Lu Xiaoran changed her clothes, hugged her daughter-in-law, pulled a thread, and then went downstairs and left the house...

……

At the end of the seven days of the Spring Festival, the battle situation is very clear, and Lu Xiaoran once again topped the schedule hegemon - the box office of "Tang Detective 2" is higher than that of "Monster Hunt 2" + "Daughter Country"!

It's a normal thing, there's nothing to discuss why "Tang Detective 2" is so good at the box office...

It is the norm for a good movie to get a high box office in itself.

There are many people who discuss "Monster Hunt 2" and "Daughter Country", and even "Ancestors of the Nineteenth Generation" and "Happiness is Coming Soon" are discussed.

This year's Spring Festival stalls have evolved from the beginning of the 'most intense in history' to no different from previous years - it is still Lu Xiaoran who dominates.

Now the publicity and marketing pay attention to the long-tail effect, is, to beat the word of mouth, the rest depends on the market choice, this is of course the most trouble-free plan, but what if the marketing in the middle and later stages?

The "Detective Chinatown" series is bound to be made into a movie universe, and the web series is about to be released, which is the most popular TV series now?

"The Negotiator" starring Da Mimi and Liu Huohua's "Old Boy"...

As the chief director of the online drama, Lu Xiaoran still needs to be promoted-after all, the four directors who have been activated are all novices...

By the way, the starring role of the online drama is Zhang Luyi.

Lu Xiaoran's first stop was Shanghai.

His influence is much stronger than that of Bao Qiang and Zhang Xincheng, and it is rumored in the industry that as long as Lu Xiaoran is invited, the box office will be basically 2 billion, and his fans are particularly die-hard - traffic directors.