The situation, I have listened to my subordinates in London, I can only say that it is very embarrassing, but also very helpless, no one thought that there would be a creative crash... ”

Arthur put down the coffee cup, his expression was a little indifferent, and he looked at the two founders of INS opposite Kevin and Krieg with a hint of helplessness and said.

"However, I also heard that there are only some overlapping functions, and there are differences between each other, which is also a blessing in misfortune, my subordinates told me that the two of you want to communicate with me, to be honest, I am quite looking forward to it, after all, we can be separated by thousands of rivers and mountains, but we can have the same inspiration, it is really a very magical thing. ”

Hearing Arthur's words, Kevin and Krieger glanced at each other, and then shook their heads with a helpless wry smile, Kevin smiled bitterly: "This is indeed a very embarrassing thing, Your Excellency Bolin, the reason why we want to meet and communicate with you is not anything else, no matter what, your Instagram APP is already a mature product and has been launched, and our Instagram is still under development."

To be honest, even if we complete the development of INS and successfully launch it on the market, I am afraid it will be difficult to survive, after all, two apps with similar functions, users will preconceived to choose the one they are already familiar with and have a large number of archives, and the IT industry is the first mover to occupy a natural advantage. ”

For what Kevin said, whether it was Arthur or Krieg on the side, they all nodded in agreement, to be honest, Arthur was not worried at all that the two people in front of him would go back and continue to hold back their big moves, develop INS, and push it to the market to compete with his Instagram APP.

You know, in the previous life, it was not that there was no software to imitate and plagiarize INS, however, none of them achieved great success. The main factor is the lack of novelty, resulting in audience aesthetic fatigue and missed launch opportunities.

In the case that most users are already accustomed to the UI of an app, this kind of software copying mode does not attract their attention. When INS is listed, under the promotion of Arthur's money, I believe that the photo wall APP must have a fixed and large base of users and establish a considerable community, so it is better to choose the original version than to choose these later imitation software.

Moreover, in the current business era, homogeneous competition is becoming more and more fierce, and only those with the ultimate products can stand out, otherwise they will be marginalized and drowned in the smoke of price wars. Therefore, Arthur has strong confidence that he can crush the INS to slag, and when the time comes, the water army will give them a plagiarism hat, which will be enough for them to drink a pot.

What's more, Arthur's self-confidence also comes with his addition of one of the most important "bring happiness to people" ability. And that joy clearly comes from passing the time with your smartphone. The photo wall allows users to constantly pull down to refresh photos, so that they can quickly enjoy the visual feast at any time.

Infinite drop-down refresh is undoubtedly a big killer, a super killer that can make users can't stop and forget about time. Over time, you'll know that it's a compulsive experience: leading you to scroll through pages, over and over again, browsing through photos and videos of friends, following favorite celebrities, looking at the shoes advertised...

"So... What do you want to talk to me about?" asked Arthur in a curious tone.

Kevin and Krieg glanced at each other, Krieg nodded slightly, Kevin's eyes became firm, he looked at Arthur opposite, and said in a deep voice: "Since we know that even if we continue to develop INS, it will be difficult to compete with your company's APP, so we hope to join your company!"

"Join?" Arthur was slightly stunned, he couldn't help but feel a little excited in his heart, but his face remained calm and calm, if he could really integrate these two, then he could really sit back and relax.

"Yes, at present, there are only two people in the INS studio, Krieger, and the development of INS software has been carried out by the two of us, I believe that our joining will make the photo wall APP more perfect, I have seen all the filter functions on the photo wall APP, I have to say, our INS has a more comprehensive function effect than the photo wall... ”

Kevin began to confidently face Arthur's self-selling boast and talk eloquently, whether it was Kevin himself, or Krieg had already thought about it before he came, and made a decision, hoping to persuade the young Earl of England to accept them, because they had already thought about it, simulated many times, and they couldn't make INS beat the Instagram, the key is that there is a billionaire who is not bad for money behind the Instagram APP, and they only got half a million dollars by financing.

The difference in strength between the two sides is too big, and there is no hope of winning at all, so joining each other and integrating their INS into the photo wall is undoubtedly their alternative success.

Hearing Kevin's narration and introduction, the light smile on Arthur's face became more and more serious, I have to say that he is a plagiarist who only knows one thing and doesn't know the other.

“。。。 If I'm not mistaken, is Boleyn trying to promote it through celebrity effect? While the effect of celebrity effect is indeed powerful, Kevin and I both believe that you need to be very cautious about the user base you want to attract," Krieger continued.

"Because it's like a neighborhood. Users need to feel a vibe in it before deciding whether they want to stay or not. Kevin and I thought at the beginning that it would be best to gather a group of designers and photographers first, either invited or spontaneous. Having people who post high-quality photos on the platform is a key initial condition because it makes others aware of what exactly they can do on our platform. ”

Arthur was slightly stunned, then shook his head and chuckled, looking at the two talents opposite, his heart was getting happier and happier, and he said, "Say, what do I need to pay to take the two of them under his command?"

"A million dollars!" After Kevin and Krieger looked at each other, Kevin directly said his request, and eagerly explained: "When we set up the studio before, we got a seed round of financing of 500,000 yuan, and we need to return this part of the financing to the investors... ”

"Hehe, according to what you said, I will give you another 500,000 US dollars each, after all, you have been developing for so long, I believe that you will definitely be able to do some docking and complementarity with the photo wall, which can be regarded as my additional compensation for the two of you!" Arthur's eyes flashed, his heart was happy, and he said happily.

Kevin and Krieg glanced at each other, and both saw a trace of helplessness and relief in each other's eyes, and then looked at the young Earl with gratitude on their faces and thanked, "Thank you, Lord Boleyn." ”

"Hehe, in the future, everyone will be their own people, so you don't have to be so polite. Arthur is really very happy, not only was his fake Li Kui not hacked to death by the real Li Kui, but the tiger's body was shocked, so that the other party bowed his head and worshiped himself as a big brother, who did he meow to reason!

Once the relationship is confirmed, the three of them get along more easily and casually, and Arthur also jokingly told the story he had made up creatively on the photo wall, which once again caused Kevin and Krieger, the two main protagonists, to sigh.

"By the way, Kevin, what do you think of the future of social media?" Arthur asked with a twinkle in his eyes and a hint of cunning.

Hearing the future big boss ask, Kevin frowned and groaned for a while before he spoke: "As for the future development trend, I think it depends on which platform will prevail in the future. ”

"What do you say?" Arthur's eyes lit up, he really attached great importance to the point of view of a top-level talent like Kevin, and it was just in time to verify it in combination with the future in his memory.

"If the platform moves towards augmented reality or virtual reality, then the question here is, who is best suited to do social media in this space? Or we can assume that in the future the platform will return to textual form. So who's the best at this?

If there's one thing we've learned so far, it's that every media outlet has a window of relevance. I can tell you that I talked to Krieger and saw the future, and that was interactive features.

Users can attach questions or votes on images. If we move in the direction of interaction, who has the most advantage to take the lead?

So, I think we just have to keep being ourselves, be the best version of ourselves, and try to keep up with the times and stay relevant at all times, and of course, I can't pack a ticket for what's going to happen in the next five years, because I think the best model is always to adapt at all times. ”

"I think so too. Krieger on the side also frowned slightly and said, "Visual effects are still our core. We should limit the length of the commentary text that appears below the image and prohibit links to other websites or news articles. As a result, advertisers will be very satisfied.

According to the data I've collected before, advertisers prefer sunny image sets, which can create a flexible, pleasant environment that is good for brand positioning. This way, shiny product photos can appear smoothly on the user's phone alongside photos of the things they love, places and photos of friends and family posted by the user.

This friendly visuals, combined with the Big Data team's unmatched precision targeting, could lead to the most powerful ad delivery system of our time. ”

Hearing the precise positioning of the big data team, Arthur couldn't help frowning slightly, to be honest, what he heard the most in his previous life was how big data is, it seems that he really needs to start building a big data center now.

"Probably the most serious long-term threat for us is that it may someday become less cool as a new generation of users moves to fresher platforms. So, novelty, fashion, are the fatal and primary issues that we need to pay attention to at all times!" Kevin suggested to Arthur with a solemn face.