As the sole car sponsor of the Games, Chunghwa Group's sales achieved an astonishing increase in sales that month, especially in overseas markets with a 110% increase and a 40% growth rate in China. You must know that such an achievement was achieved in the context of the subprime mortgage crisis, and compared with the stagnant sales of other international giants, the results of Zhonghua Group are very dazzling.

At that time, many domestic competitors saw Zhonghua Group as the next Qinchi Liquor Industry, and finally failed to do so for the sake of saving face, regardless of their own strength. Unexpectedly, in just a few years, the Zhonghua Group has already earned back the 100 million US dollars it sponsored the Olympic Games, but it has also relied on the Olympic East Wind to truly enter the international market and earned back 100 million yuan dozens of times.

Thanks to the dividends and outlets provided by China's reform and opening up policy, any hard-working entrepreneur, as long as he has no distractions, can make a difference in the large market of 1.3 billion people.

This is also one of the core competitiveness of Zhonghua Group, and it is a trick that other international competitors cannot learn.

In fact, Han Hao led the rise of the China Group without a clever trick, but was full of conspiracy, and every move was exposed to the sun.

"Science and technology power, talent first, product is king, control channels, pay attention to R&D ......"

The vast majority of business managers talk about these well-known conclusions, but very few people actually put one of them into action, and only a handful of people have done it all.

Han Hao is undoubtedly the most successful practitioner of the unity of knowledge and action, and the times have not failed to live up to his hard work and given Chung Hwa Group rich rewards.

When China's economy was shot in the arm because of the Olympics, Wall Street, the source of the subprime mortgage crisis, once again broke out a huge thunderstorm, and Lehman Brothers, an investment banking giant with a history of more than 150 years and considered too big to fail, officially declared bankruptcy, with a public debt of up to 600 billion US dollars, ten times more than its own assets.

No one believed that Lehman would go bankrupt, not even their employees, because their company had survived a century of turmoil.

"You can't use taxpayers' money to pay for the blood-sucking financial giants!"

Public opinion in the United States strongly opposes the government's bailout of Wall Street.

The U.S. government and other Wall Street giants refused to lend their aid, and Lehman Brothers fell victim to the death of the monkey and the pacification of public anger.

Lehman fell, and people panicked.

The trampling effect of the financial market is once again revealed, and the bankruptcy of Lehman Brothers has left many people with no money, and then it has spread to other investment banks and banks, and many people have transferred assets or redeemed their principal in advance, causing the US stock market to fall sharply again, and the Dow Jones index, the economic weather vane, is about to fall below the psychological threshold of 10,000 points.

Many experts had declared that the subprime mortgage crisis had come to an end, and with the thunderstorm caused by Lehman Brothers, the global economy continued to slide uncontrollably into the abyss, indicating that there are still many crises.

Lehman's dead chicken triggered a global financial tsunami, and the market's out-of-control reaction took the U.S. government by surprise. They realized that if they didn't interfere, they might induce a tragic encounter similar to the Great Depression in the 30s of the last century, and the next Lehman might be themselves, so the bailout policy was officially launched.

The rescue plan of up to 700 billion yuan was upgraded to 850 billion US dollars in just 10 days, and it was necessary to start fighting the fire from the source, Fannie Mae and Freddie Mac, the two major subprime mortgage initiators, received high-profile capital injections from the government, and Goldman Sachs and Citigroup, the representatives of Wall Street, who were really big and could not fail, successively received a helping hand from the government, and the real estate and financial markets began to stabilize.

At the same time, the Federal Reserve announced interest rate cuts and began to implement quantitative easing, increasing the amount of money in the market and releasing water to save the market, with the scale of the first round reaching more than $1 trillion.

Compared to the previous role of the Night Watch, now the U.S. government has really entered the battlefield and has become the protagonist.

Who is the world's largest debtor?

Of course, it is the United States, which owes more than $10 trillion in foreign debt.

If you owe so much money, you dare to implement quantitative easing, starting with a scale of trillions of dollars, are you not afraid of inflation?

If you owe 10,000 yuan to the bank, the bank is your uncle, but if you are qualified to owe 100 million, you are the bank's uncle.

The status of the United States as a global hegemon has allowed them to hijack the world's economy and dominate the industrial pattern on the planet.

They are able to pass on their own inflation to countries around the world, unleashing the dollar on a global scale. There are also cheap laborers in China, who work for them to provide all kinds of cheap and beautiful goods, and after they are delivered to their homes, they have to carry the garbage of US Treasury bonds and take them home.

"Whoever controls oil controls all countries, whoever controls food controls humanity, and whoever controls currency controls the global economy. ”

Wall Street on the left, Hollywood on the right, and the powerful U.S. military, which is lonely and invincible on the earth just to fight aliens, have all three arrows to ensure that oil, food, and the dollar have become the three major strategies of the United States to dominate the world.

When Western countries led by the United States have launched a new round of bailouts, the Chinese government is still hesitating in vacillation, and the specific plan for bailing out the market has not yet been released, and the root cause is that the family background is too thin.

As soon as the conference ended, China's economic indicators fell sharply, and the negative impact of the subprime mortgage crisis began to spread to the country in a big way.

Sales for the month were down 120% from the previous month and down 30% from the same period last year!

Han Hao looked at the latest report in his hand, and his face did not change at all.

This is the real sense of the sales winter since the establishment of Zhonghua Group, the most difficult days in the past were linear growth, and now the car has fallen off a cliff, and it has not been able to sell for two consecutive months.

Because the people who buy cars in China are suddenly gone, everyone is holding their wallets and not daring to spend, and they have drastically cut their expenses to maintain only the basic necessities of shopping.

The only thing to be thankful for is that compared with other car companies, Zhonghua Group's performance is short and tall, at least half of the workers' vacation time is less than others, the production line can still be maintained, and the inventory is relatively less tight, but the warehouses of 4S stores are also full of vehicles.

First of all, the property market, and then the automobile, the two major economic head pull effect areas are sluggish, and then the expansion of domestic demand can only be empty.

In addition, exports are the first to be affected by the subprime mortgage crisis, and the shrinking wealth of people in developed countries has of course reduced their food and clothing, resulting in sluggish foreign demand, and many export enterprises have closed their doors due to lack of foreign trade orders.

However, Han Hao did not begin to shrink the front, but continued to expand, intending to use countercyclical investment to deal with the economic crisis.

The main thing is that he still has enough ammunition on him, and the winter grain stored in advance comes in handy, and according to the analysis of the large-scale rescue situation in the United States, it is not far from the spring when the Chinese government will really save the market.

When Volkswagen and Toyota announced the postponement of their expansion projects in China, Zhonghua Group bucked the tide and was determined to continue to expand production capacity.

Han Hao is full of confidence in China's economy, and the current situation is only a temporary difficulty.

It is under this guiding ideology that the exaggerated momentum of the Zhonghua Group continues unabated.

The passenger car base strategy of "east, west, north, south and central" is a plan proposed by Han Hao last year, which is to spread the industrial layout of Zhonghua Group all over China, so as to reduce costs and further seize the market.

The "east" is naturally the headquarters of Jiangzhou, which is the base camp of Zhonghua Group. The word "south" is a new base that has just been built in the Nansha Development Zone of Nanyue Province. "Zhong" is the factory in Wujiang City, which has just been put into production, which can radiate to the whole country. The "north" is a little weaker, which is the foundation left by the original cooperation between Jibei Province and ZTE Automobile, and now mainly produces pickup trucks, bread and mini cars. Planning for a new plant has already begun, and the company will produce SUVs in the future.

The above are the existing layout of Zhonghua Group, and it is very obvious that in the western region, the strategic point of passenger cars is still a large blank.

In fact, in the western region, Zhonghua Group already has a commercial vehicle industry fortress, and the Shaanxi Automobile and Hongyan heavy truck automobile bases acquired by mergers and acquisitions are here. In addition, in Yuzhou City, Zhonghua Group also has a motorcycle production base with a scale of more than 2 million units.

Regardless of how heavy trucks and motorcycles catch up, they are still less important than sedans and SUVs, so the new plant with a capacity of 300,000 units in the west has attracted a lot of attention.

In order to compete for this new factory, the two brother cities of Rongcheng and Yuzhou in the Bashu Plain can be said to have used all their resources to compete.

Chen Qizhao, who had been transferred to Jiangzhou to teach, did not expect that he could still have a relationship with his hometown of Yuzhou City, and the other party specially sent a deputy secretary general to visit him in person, hoping that he could bring Yuzhou and Han Hao together.

The request of his parents in his hometown made Chen Qizhao unable to refuse, so he had to call his son-in-law to tell him about it.

Yuzhou City belongs to the western automobile and motorcycle capital, and the Hongyan heavy truck and million-level motorcycle base of Zhonghua Group are located here, so it has a first-mover advantage if it attracts sedan and SUV projects to land.

Han Hao very politely received the official delegation of the Yuzhou government at the headquarters, and he only said that the project was under investigation, and the final ownership had to be determined according to the actual situation.

As for the representatives of the Rongcheng Municipal Government, they had already arrived first, and they visited Han Hao in the name of the people in the disaster area thanking the Zhonghua Group for their help.

During the talks, they said very frankly that the state now has a policy tilt towards the construction of the disaster area, and can give the most sincere investment promotion preferences, and by the way, they hope that leading enterprises such as Zhonghua Group will support the construction of the disaster area.

There is no doubt that both Yuzhou and Rongcheng know each other that they are the biggest competitors.

Yuzhou's automobile industry is well-equipped, with a large number of automobile and motorcycle talents, as well as the Yangtze River transportation channel. Rongcheng has good preferential conditions for investment promotion, and the population radiation range is wider than that of Yuzhou, with a population of 50 million more than the other party.

Which city to choose to land in?

There are also many controversies within the Zhonghua Group, and they all make sense to each other, and the final decision is in front of Han Hao. (https:)

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