This year's Chinese New Year, there are still a lot of comedy movies, and "My Husband is Unreliable", which was released the next day with "Thai Embarrassment", Zheng Yimian's partner Cai Zhuoyan was directly put into the cold palace by the theater for three days after its release, and the film schedule was cut to 2%.

In recent years, the so-called Hong Kong-style comedy has been played badly!

All thanks to Huang Baiming's group, they fried cold rice over and over again, "Happy Events in the Family 2009", "Happy Events in the Flower Field 2010", "The Strongest Happy Events 2011", "Eight Star Annunciation 2012"...

Especially "Eight Star Annunciation 2012", which overdrew the last bit of credibility of Hong Kong comedy!

Take a look at the Douban score: Huang Baiming specializes in making bad movies, last year's strongest thing almost disgusted his father, and he is still here this year!

Big guy, the audience is really not leeks, cut stubble after stubble?

But it's not that comedy can't work, if you look at the Douban score, a comedy that can score 5 points will have a good box office, and if it can score 7 points, the box office will explode like a blowout.

Even so, the box office of "Thai Embarrassment" is still a bit outrageous...

On the fourth day of release, it won 68 million box office with 40% of the scheduled films, and 179 million box office in the first weekend;

Then, on the first working day, a single report received 48 million, and on the second working day, another 49 million...

can't stop at all, eleven days after its release, the box office exceeded 600 million, and it still maintained a single-day increase of 40 million!

It has become a phenomenon of the year!

"Life of Pi" and "1942" are sad, the former has a cumulative box office of 420 million, and the latter has just passed 200 million...

......

When any film becomes a phenomenal work, it will attract a lot of attention.

This concern can be either a compliment or a denunciation.

Of course, those who praise say: 'There are tears in laughter, and sensationalism is moderate.' A comedy movie full of sincerity, a well-deserved best domestic comedy of the year. Let's look at the group of heroes competing for the New Year, and the embarrassed one wins when they meet on the narrow road. ’

It's so cute and fun! Compared to the first part, it's more well-made, the pacing is better controlled, there is a lot of laughter in the theater, there is no urine point in the whole process, and I have seen the funniest movie this year. ’

Of course, there are also derogatory:

Xu Zheng's "Thai Embarrassment" relies on the plot of the three indiscriminate that consumers can only hide deep in their hearts, and has achieved a kind of success. ”

"The box office success of "Thai Embarrassment" is not normal and unreasonable!"

"Thai Embarrassment" is a typical 'three vulgar' films, vulgar, vulgar, and kitsch! The reason why a film like "Thai Embarrassment" without aesthetic value and artistic content can get such a high box office reflects to a certain extent the low level of national appreciation, the higher the box office, the bigger the problem, such a film is meaningless for the improvement of national quality, but will play a negative role!"

I can't wait to control the power of blocking, and then ban "Thai Embarrassment" and hurry up!

In fact, these people are all stakeholders in the film industry chain.

Why is it that once a phenomenal movie comes out, a bunch of experts stand up and find faults?

Do you really think he's doing it for Chinese movies?

It's just a matter of paying attention and earning some pen fees!

......

Xu Zheng was busy running roadshows and publicity, and he definitely didn't have time to answer these questions on the Internet, at most he said two words in an interview: Don't compare my film with Director Feng's film, "1942" is a thoughtful movie, in front of Director Feng, I am still a relatively new director, a primary school student, Director Feng's "1942" took 18 years, which is very remarkable.

Or to humble yourself and say, 'Good box office doesn't mean anything, don't measure everything by box office, there are many great movies that don't do well at the box office.' ’

Lu Xiaoran, as the producer, posted a long Weibo:

"Thai Embarrassment" is just a comedy, and the purpose of comedy is to make people laugh!

Why did I invest in "Thai Embarrassment"?

Because it's a really good comedy!

My first film was called "Crazy Stone", and we have always paid attention to comedy, and Orange's first few films, "Nightclub" and "People in Embarrassment" are low-budget comedies...

We always believe that no matter how the market changes, high-quality comedy will definitely have its place!

Even in North America, which many call the most mature market, comedy films account for a quarter of the box office...

Many people say that "Thai Embarrassment" is not worthy of the current box office, and that's because you really don't know the film market!

First of all, movies with high box office ≠ movies with high artistic value;

Movies with high artistic value ≠ movies that people love.

There is a word "high and low" that may illustrate this truth.

"Thai Embarrassment" is not a film with very high artistic value, but it is definitely a good movie in the market economy because our criterion is the box office.

"Thai Embarrassment" conforms to the tonality of the current market, it is positioned as a "genre film", and it is a "funny genre film", where is its market audience?

City!White collar workers!Students!

It covers most of the moviegoers - not the experts, professors...

We don't judge the quality of movies by the box office, but the success of commercial films must be movies that meet the taste of the public, many movies hope that the film will interpret their own personal feelings, but at the same time they hope that the public can reach a tacit understanding with it, but many times it is the opposite, so I would say that you don't think about the box office when making art films!

Secondly, it is actually very difficult to do comedy in China!

We can't use the three laws of international blockbuster comedy: sex, religion, and politics!

The predecessors of Hong Kong movies have come up with nonsense, which is called a postmodern comedy, but when it is grafted onto us, we always feel estranged...

"Thai Embarrassment" has done a great job!

It's really hard to make a qualified comedy, sensationalism is easier than comedy, because it's easy to find the soft place in human nature, find it, hit it, tears come out, and the creator succeeds.

Comedy is completely different, and wanting to be funny means that the creator has to bear all the injustices.

Negative emotions such as discrimination, gray areas, incomprehension, mutual torment, bitterness and embarrassment of little people...

A lot of creators try to add a little bit of philosophical reflection or moral reflection or human brilliance to their comedy, but it's hard to balance...

The balance is good, people say that you have feelings, the balance is not good, if a criticism is a bullet, you wait to become a "sieve"!

However, as viewers, we naturally have the right to be picky.

In the eyes of most audiences, you can not do it if you can't do it, leave resources to those who can do it, and don't occupy public resources here.

That's what I thought, in fact, Orange has a lot of comedy-themed scripts that I have rejected because I can't get by...

Finally, I want to add that "Thai Embarrassment" is scheduled for December 6th, and I really don't do it properly, I know that the box office of this movie will definitely be very high - at least 1 billion box office...

I want to say to director Feng Xiaogang: "1942" is really a very good movie, with feelings and depth!

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