The propaganda side is not idle either.

Although the news that "Robot Wall-E" is going to be released is very exciting in itself, with word of mouth from its own media and fans, the existence of publicity is to win as many viewers as possible, and for Crimson, this behavior is very necessary, as the saying goes, reluctant children can't trap wolves, and no movie will ignore publicity because its own work is too famous......

On the contrary, even if the movie is already known.

Publicity is also necessary, and even the bigger the blockbuster, the more exaggerated the cost of publicity, and there are even examples in the industry where the cost of marketing and publicity far exceeds the cost of the film itself.

The main audience of the summer program is students.

From elementary school students to college students, Luo Yuan takes it all into account, as for children, of course, they are watched accompanied by their families, and the animated film in the form of "Robot Wall-E" is a family carnival in itself, unless Luo Yuan comes up with some hunting works similar to "Red Hot Chili Peppers".

on the web.

Film critics and even representatives at all levels of society who have received invitations to screen "Robot Wall-E" have posted their movie tickets, and Luo Yuan has also begun to prepare for the screening.

First of all.

The number of screenings must be concentrated in Crimson's own theaters, and it can be determined that it is the number of screenings that will explode, Luo Yuan is too lazy to cooperate with other theaters, not to mention that if he cooperates, he will have to make a series of adjustments......

Time passed like this.

At the end of June, "Robot Wall-E", which countless people have been looking forward to, finally ushered in the premiere, Luo Yuan, Ai Xiaoai and even all the high-level figures in the crimson animation film department attended the premiere event, of course, the guest lineup on the scene is also very eye-catching, including some meow-eyed big-name artists are also present.

After all, Meoweye is also an investor in WALL-E.

This time, Luo Yuan did not have the task of hosting the scene, Crimson invited a very professional host to control the atmosphere of the scene, a man and a woman, very cooperative, three or two sentences, and the audience laughed.

"We all remember Kung Fu Panda. ”

When the premiere was at its most enthusiastic, the male host asked Luo Yuan with a smile: "Is there any difference between "Robot Wall-E" and Crimson's first animated movie?"

"The first is the advancement of technology. ”

Luo Yuan also replied with a smile: "Because of continuous progress, our level of making animated films is the strongest in the country and even the world, followed by the difference in plot, if "Kung Fu Panda" is a lively movie, then our "Robot Wall-E" this time is more distracting......

He spoke very seriously on stage.

The audience listened naturally very seriously.

When the scene was almost the same, the host finally snapped his fingers: "Having said so much, I believe that the audience at the scene, like me, is already full of expectations for Crimson's second animated film "Robot Wall-E", so let's be in position now and prepare for an animated film trip!"

The audience applauded enthusiastically.

In the fourth row, Li Hongtian was also applauding, but he complained while applauding: "It's finally over, wouldn't it be better to show us earlier." ”

As the second generation of China's top rich.

Li Hongtian has more black stars on the Internet, but he is the only artist who has never been crimson, not to mention that he still has a good relationship with Luo Yuan......

Anyway, Li Hongtian himself thinks so.

So just like the original "Loyal Dog Hachiko", Li Hongtian received an invitation again for the screening of "Robot Wall-E", and the one who received the invitation with him was a girl named Tang Guo who met through Luo Yuan's dog movie.

"This is a necessary procedure. ”

Tang Guo looked at the big screen expectantly, the crimson logo had been lit up, and at the same time, a burst of very nostalgic music sounded, this music is a song that many people in China have heard when they were young, and it almost instantly aroused the feelings of many people.

Pictures flashed by.

The starry sky of the universe is beautiful, it seems that every frame of the picture can be screenshotted and saved as a wallpaper on your phone or computer, and the music continues, and the picture continues.

The starry sky of the universe is gradually disappearing.

Instead, there was a sky full of dust and garbage piled up everywhere, and a line of white text flashed: "Earth, 2070......"

"2070?"

In the seventh row, film critic Roland saw this line and was surprised by this picture: "This is the future earth, how can it be uninhabited, is this an animated film with the theme of environmental protection......"

Bang bang bang, crunch crunch.

The sound of a machine running from far and near came from far and near, and I saw an old, yellow-colored robot sorting out the garbage, this robot had a pair of goggles in its eyes, and its body was a square garbage bin, walking against a row of small gears like a mini tank.

Along with the robot, is a cockroach.

Cockroaches are supposed to be disgusting creatures, but because of the processing of animation effects, coupled with its friendly interaction with robots, the audience does not feel annoying, and a large area, garbage piles up, it seems that only robots and cockroaches live together, why?

It didn't take long for the audience to understand why.

It turns out that the earth in 2700 years is only left with garbage and robots, this robot is referred to as WALL-E, which is made by a robot company, and is a low-level robot responsible for cleaning up the earth's garbage.

Time flies.

In hundreds of years, almost all WALL-E robots have passed their expiration date, and they have broken down, but only this WALL-E in front of me has survived strongly.

And, interestingly......

As a robot, WALL-E not only has no bad machine, but even gradually has human emotions, at this time the earth is still very dirty, like the death star, and WALL-E alone can't clean it up at all-

Although he has been working hard.

But at the end of each day's work, Vali feels lonely, and the only living thing that can communicate with it is probably a small cockroach.

When you take a break.

WALL-E will play a box of videotapes picked up in the garbage, this is a very classic romance movie, WALL-E relied on this movie to relieve boredom, and when the content of this movie appeared, many viewers couldn't help but be surprised!

Because the director of this romance film is Jiang Yu.

Almost 90% of Chinese people have seen Jiang Yu's famous work, and it is worth mentioning that the romance film that Wali watched, which appeared in the live-action interpretation, the combination of this animated film and live-action movie is very fresh, not only does not have a sense of disobedience, but makes the audience feel full of feelings.

"This WALL-E is so funny. ”

The film uses ten minutes to introduce Wall-E and the situation of the earth, and in the process, Wall-E's playfulness always makes the audience feel a smile.

For example, Tang Guo beside Li Hongtian.

Every time Vali was frightened into a square, or clumsily hit the wall, she couldn't help but laugh happily, obviously it was just a character image of a cartoon, but for some reason, Tang Guo felt that Wali was really alive.

Even......

None of the live-action movies have the realism of WALL-E's robot image, which is amazing, even more amazing than the first time I saw the animated movie "Kung Fu Panda".

Li Hongtian rarely complained.

He also admits that this Wall-E is indeed very cute, although it is a tattered robot body, there is no sense of luxury that a robot should have, but it feels very real, more real than A Bora in "Kung Fu Panda".

Rear position.

Roland opened her mouth slightly, her heart was full of surprise, and at this moment she completely understood what Luo Yuan's sentence was, what the production technology of crimson animated films was advancing.

This progress is terrifying!

The image of the robot WALL-E, in just ten minutes, can be deeply rooted in the hearts of the people to such a point, relying only on some movements of the robot and the reaction to the problem......

The story even begins, and the feeling is shaped!

Roland took a deep breath and continued to watch, the movie naturally continued, one day, a spaceship descended from the sky, and in the spaceship, a beautiful and noble female robot walked out.

This robot looks very advanced!

The whole body is pure white, with a goose-egg-shaped body, only the eyes are digital displays, and you can launch huge cannonballs when you raise your hand at will, and you can also fly in the air at high speed!

The lens gives a Wall-E perspective.

In WALL-E's eyes, the female robot was like a goddess, and WALL-E fell in love with it at first sight, and suddenly, it had the feeling of love-

Of course, it's just the feeling of the audience.

After the female robot came to the earth, as if looking for something, scanning around, the slightest abnormal movement will be an anti-aircraft gun blast over, at first Wali sneakily followed her, and received several shells in a row, if it wasn't for the flash in time, I was afraid that it would hang.

Finally, the female robot discovers WALL-E.

She had a preliminary communication with Vali, and reported her name, it turned out that this high-end and high-grade female robot was called "Eva" at a glance.

"Vali. ”

"Eva. ”

"Vali. ”

"Eva. ”

Watching the two robots communicate by shouting each other's names from beginning to end, there are few other languages, and the corners of the audience's mouths can't help but hook up, in fact, if you listen carefully, you can still hear the difference, such as the tile of Wali, occasionally the third sound starts and occasionally the fourth sound......

The emotions of the female robot depend on the eyes.

The glowing eyes take the shape of the moon, which clearly indicates that Eva is happy, while Vali is noticeably shy, with small hands snapping at her fingers, pretending to whistle unintentionally, and getting closer to Eva a little, although Eva obviously does not understand the feelings of "liking".

At this moment, the wind blew.

When the sandstorm hit, Eva obviously did not face this dilemma when she first arrived on Earth, and in the darkness she shouted "WALL-E", and then, a dirty machine claw was placed on Eva's robot's hand, and WALL-E took Eva to hide in the house and locked the door.

The plot gives the two robots a lot of interaction.

Vali also showed Eva the famous Jiang Yu work called "Song and Dance Love", in the picture of the movie, the hero and heroine hold each other's hands, and Wali will hold his left hand and right hand whenever this happens.

In a word......

After taking Eva home, Vali took all the fun things he usually got from picking up garbage to Eva to play, and also took Eva to play small games, completely spoiling to the extreme, and in this process, Wali's character was also extremely completely displayed.

Loneliness, low self-esteem, simplicity, kindness.

And Eva's seemingly high-end appearance also has a confused side, getting a lighter, it was all fresh and interesting, until she saw Vali take out a green plant, the body command to activate, store the plant, and she entered a dormant state......

"What's going on?"

The audience stared curiously at the big screen.

Eva has been dormant for a long time, and in this process, no matter the wind or rain, WALLI has been taking care of the dormant Eva, at this moment Eva is like an egg, completely dormant in mode, only the chest will be lit with the mark of green plants.

Finally one day.

A spaceship came to Earth and took Eva in dormant mode away, and Vali was obviously unable to leave Eva at the moment, so he caught up with the spaceship and came to the vast universe.

This friendship is actually a little warm.

It was also on the spaceship that the audience finally understood the main line of the plot, and they had been patronizing and indulging in two little robots to fall in love and sprinkle dog food.

It turns out that Eva was sent to Earth by a human spacecraft to collect information.

The so-called information, that is, the green plants on the earth, she only stayed on the earth for a short time, got the green plants of the earth, and confirmed that the earth could have green life again, and then she had to take a spaceship and fly back to the Truth spaceship, where humans lived......

WALL-E has a set program.

However, WALL-E's AI told it that it must not lose Eva and that it had to follow Eva's side, so in the end, WALL-E broke through the powerful commands of its own program and finally grabbed the outer shell of the spaceship and flew into space before the ship that picked up Eva took off.

The view from space is beautiful.

It was the first time for Wall-E to see such a beauty, a beauty that was completely different from Earth, and he was stunned, and from time to time he reached out and crossed the beautiful starry sky.

I don't know how long it flew.

WALL-E arrived at the human-inhabited spaceship Truth, and at this time, the detection program found the greenery that Eva brought from the earth, and immediately sent Eva to the captain's room, and the central computer woke up the captain-

WALL-E also began his own ship journey.

All the robots here are extremely high-end, and the appearance materials are very precious at a glance, not at all like WALL-E, which will fall apart at any time, and WALL-E is rusty, leaving the dust of the earth wherever he goes, which makes him the most troublesome object for cleaning robots on the spaceship.

Scrub scrub.

Wherever WALL-E goes, the cleaning robot will follow it, otherwise there will be WALL-E's dirty footprints everywhere, and in the process, WALL-E has been chasing the dormant Eva and also encountering the spaceship's humans.

It is worth mentioning ......

After 700 years, people have become quite obese, and when a human falls down, he can't even stand up on his own, a scene that makes the audience in the theater think.

If people don't exercise, they will really degenerate.

It is completely understandable to see that human beings have become so obese that it is very difficult for them to even walk, as long as they sit on the machine and reach out for food and open their mouths.

The captain learns that Eva has sent back the good news.

With greenery, the Truth can return to Earth, but the central computer Zero insisted that humans could not return to Earth because of an order seven hundred years ago, so he put the captain under house arrest who insisted on returning to Earth, but the captain gave Eva an order before being placed under house arrest -

Stop Zero's plan and return the ship to Earth!

Eva then began to carry out the order, and Wali and Eva made a last-ditch effort to make the ship's return to Earth.

For a while, the inside of the spaceship was in chaos!

The humans in the spaceship also suffered from the seedlings, but like the theme of "Kung Fu Panda", justice will eventually triumph, and the captain after a difficult fight, he actually relied on his fat and osteoporotic body to defeat the central computer Zero, and told Vali and Eva how to start the green program, and finally with the joint efforts of Wali and Eva, the green program to return to Earth was finally activated.

Humanity returns to Earth!

However, in the process, Vali's already overwhelmed body was not far from being scrapped, so Eva repaired Vali immediately after returning to Earth, and it turned out that Vali was indeed repaired, but it was no longer lively, as if he didn't know Eva.

Robots are just parts after all.

When the parts of the whole body have been replaced, is this robot still the same WALL-E, the movie is actually almost over here, but in the movie theater, the girl who is a little more emotional is already red-eyed and crying.

WALL-E's Strong!

WALL-E's persistence!

The simplicity of WALL-E!

WALL-E's infatuation!

These precious things, in the course of this movie, infected the audience's emotions all the time, so that in the end, Vali forgot Eva and became an ordinary WALL-E robot that had no emotion and only knew how to clean up garbage, which directly made the hearts of many viewers squeeze together.

Rear position.

The corners of the film critic Roland's eyes narrowed, obviously the mood was not very good, this movie is very good, so good that even "Kung Fu Panda" was thrown off, but if Vali loses all his memories it will be the finale, then Roland swears that she will definitely become a professional Hei Luoyuan in the future!

Yes, film critics should be professional.

But when the film critic is a sensual woman, then to hell with the professional, she just wants to see a warm, not cruel, or regrettable ending now!

For this reason, she doesn't mind sending Luo Yuan a blade!

On the other side, Li Hongtian was comforting Tang Guo, but when he comforted him, it was Li Hongtian who cried: "This bastard Luo Yuan, you say, don't bring such cruelty, you actually gave Vali such an ending, woo woo, I feel so uncomfortable......"

Tang Guo was stunned for a few seconds.

On the contrary, it comforted Li Hongtian.

But in the movie theater, when the sadness was brewing, the scene turned, and Eva actually carried the garbage with Vali, her white body was stained with dust, but she didn't care, just stubbornly followed Wali.

Vali is tired.

She stopped.

At this time, Eva suddenly remembered the movie that Vali liked, the hero and heroine held hands, she didn't know why before, but now she seemed to suddenly understand something that robots should not understand "feelings".

She shook Vali's hand.

Vali's expression was still sluggish, looking no different from all the low-end robots produced seven hundred years ago, and Eva's eyes were disillusioned, as if she was sad.

Release your hand......

didn't let go, Eva didn't think much about it, and withdrew her hand again, only to find that Vali was holding her hand and holding it very tightly: "Eva!"

Familiar sounds.

It's still ringing, "Eva!" "Eva!"

The two glasses-like eyes began to move again, and Wali's body twisted slightly, completely recovering his memories and feelings that had been born over the years, and the mechanical voice said: "Eva!"

"WALL-E!"

Eva responded: "Vali!

It's also a mechanical sound, but the audience can clearly hear joy and sweetness in this mechanical sound!

"Oh, that's it!"

Li Hongtian took the tissue handed by Tang Guo, wiped his nose vigorously, and cried and laughed: "Okay, Wali's memory has been restored, this damn Luo Yuan, it's better to spare his life!"

"Me too. ”

Tang Guo said with red eyes: "It almost turned black." ”

Roland, who was in the back row, finally stopped having a gloomy face, looking at the picture of Eva and Vali holding hands in the movie, she felt that this animated movie was completely perfect!

"This is the best work!"

Roland wrote this paragraph in his notebook: "Maybe in the future, Crimson will have new animated movies released, but no matter how good other movies are, in my heart, there will always be a place for "Robot Wall-E", just for its true and unpretentious simplicity, real and unpretentious inferiority, and real and unpretentious love." ”

Talking about love in movies has always been very hypocritical.

But in the face of the clasped hands of the two robots, Roland felt that this was love, how many directors wanted to show the so-called love in their works, but few succeeded in doing it, and now Luo Yuan has done all this.

The baby cockroach has reappeared.

It passed through Vali's hand and through Eva's arm, mischievously as always, while the people who returned to Earth finally stood up with willpower.

Their figure will gradually lose weight.

They are going to replant the earth with plants.

At the end of the movie, the green earth is restored, and the cleaning robot follows Wali's ass all the way to wipe the floor, when this picture is completely frozen, Luo Yuan, including the main creative staff, has not yet gotten up, and is surrounded by huge applause from the audience-

Whoa!

One minute, two minutes, three minutes, continuous, long-lasting applause, this is the most enthusiastic response from the audience among all the movie premieres that Luo Yuan attended!

"I want to ......"

Ai Xiaoai tilted her head: "We succeeded." ”

Luo Yuan smiled, and under the chair, the hands of the two were tightly clasped together like the robot Vali and Eva.