Shaowei Ning, Senior Executive Vice President and Chief Operating Officer, Penguin Computer Systems Inc.

He has the most dealings with Hongxin Games and knows the most about Hongxin's situation, so he is the representative of this negotiation.

Ning Shaowei is in his thirties, and he should be regarded as a young and promising representative. Since he was in charge of Penguin Games, the market size and profitability of Penguin Games have increased year by year, so his weight in Penguin is not small.

In the reception room, Ning Shaowei met the CEO of Hongxin Games, Lu Zixin. This young man is also a legend in the industry, and he has established such a strong and powerful company in a short period of time at a young age, and it is rumored in the industry that he is a genius!

"Mr. Lu, hello. The first time they met, Mr. Lu really showed talent. ”

"Hello, it's over. The two shook hands and exchanged a few polite greetings.

Next, it's time to get to the point. Ning Shaowei said: "I came this time to represent Penguin Company and want to have a deeper cooperation with your company. ”

Liu Tong, who was next to Lu Zixin, who is now also a vice president of Hongxin, asked: "We welcome cooperation. I don't know what kind of cooperation you mean?"

Ning Shaowei said: "Of course, it is all-round cooperation!"

"Your company's business scope overlaps with ours, and we can work together on any project. ”

The next step was a detailed negotiation, and as Lu Zixin expected, the first plan proposed by Ning Shaowei was the intention to acquire.

This time, they offered a much higher price than before, reaching tens of billions of yuan, and also included a series of preferential terms for Lu Zixin and other Hongxin management, but they were immediately rejected.

Ning Shaowei has long been mentally prepared, Hongxin is now gaining momentum, and he is definitely unwilling to be acquired. And the most important thing is that their company is in the game industry, and the funds are returned quickly.

Unlike some other industries they invest in, such as online car-hailing, online finance, online live broadcasting, etc., startups can only sell shares or seek financing because of the lack of development funds.

"Mr. Lu, don't be in a hurry to refuse, we have other plans. Ning Shaowei said, "Penguin Holdings is willing to purchase 30% of the shares of Hongxin Games Co., Ltd. with the same amount of funds just now, and develop together with you." ”

As soon as he said this, Liu Tong stopped speaking. It wasn't something he could decide, but he had something in his mind. This proposal is half mixed.

The advantage is that with the capital injection of penguins, Hongxin's development will definitely be smoother, and it can also get the penguins' strong resources and mutual assistance.

But the disadvantage is that once the penguin controls 30% of the shares, it will definitely propose resource sharing and ask to share several technologies of Hongxin.

"My position is very clear, I will not sell any shares. Cooperation can only be done in other aspects, such as connecting the port of Hongxin Games to the Penguin platform. ”

At this time period, no one can deny it. Penguin's users are still ranked first in the country, QQ plus WeChat, two instant messaging software, the number of users can crush any opponent!

Ning Shaowei did not give up, and continued to make some demands, asking for fewer shares, and even buying technology patents, which were all refused.

He was a little helpless in his heart, Lu Zixin was determined to do it alone!

Ning Shaowei said: "Since Mr. Lu doesn't agree to the above plan, I can't come in vain." This era is the era of win-win cooperation, so let's talk about resource cooperation. ”

"Hongxin's main business is games, and looking at the whole country, and even the whole of Asia, we have the largest number of game users in Penguin. Whether it is Hongxin's game access to our platform, or our game access to Hongxin's platform, it is a win-win situation. ”

He spoke eloquently, and it seemed that he had prepared these words before he came.

In general, their idea is to let Hongxin's software use a penguin account to log in. Under this premise, Hongxin's game can be connected to Penguin's resource platform for promotion.

In addition, Penguin's games can also be settled in Hongxin's platform, such as Hongxin online game login platform, accelerator, computer manager and so on.

In this way, on the surface, Hongxin can indeed get a lot of resources to promote in a short time. But if you think about it, you will find that it is boring.

For example, in Hongxin's game, the user logs in with a penguin account, so is he a penguin user or a Hongxin user?

The answer is that he has become a Penguin user, because it is impossible for a user to play only one game, some will play several games at the same time, and sometimes they will choose other games when they are tired of playing.

At this time, his account still belongs to the Penguin account, and obviously the games of the Penguin platform are more suitable for him.

This is a kind of hidden user resource grabbing, and other game operators have long been aware of this problem. For example, as soon as they were online, they refused to allow their penguin account to log in to their games.

Negotiations cannot be achieved all at once, and both parties will test each other and work out the most suitable solution for themselves.

Therefore, Ning Shaowei stayed in Hongxin Game for a few more days, and was responsible for discussing cooperation.

After several days of discussions, an agreement was finally reached. The Hongxin platform will support Penguin's recharge channel, and the games on the Hongxin platform can also log in to Penguin's live broadcast and video platforms, but not their game platform.

Similarly, Hongxin Online Game Accelerator will provide comprehensive acceleration services for Penguin Games, and will no longer charge additional "upgrade service fees".

In addition, there are some small projects and details of cooperation, which do not need to be elaborated.

In general, Lu Zixin is still quite satisfied, and the company's development has taken another step forward. The penguins, on the other hand, did not get the desired results.

This agreement, for them, only reduces part of the losses and increases some financial income. But in comparison, it is still Hongxin that makes more profits.

In the office, Lu Zixin thinks about the future development direction of the company. In terms of games and computer housekeeping, they have all gone on the regular stage and started to make profits. He doesn't need to work hard to solve these problems, just let the rest of the company's management take responsibility.

He opened the Wanjie chat group and asked for the opinion of the Red Queen. The umbrella company where the red queen is located, but in her world, it is a super technology company that dominates the world!

The Red Queen sent him a piece of information, which was a brief history of the development of Ambrera (Umbrella Company).

Lu Zixin took a quick look at it and had a general idea in his heart.

Ambrera, like Stark Industries, was founded on high-tech military technology. After making a lot of money in the arms business, he began to research high-tech medical equipment, and then life engineering.

At the same time, relying on the high-end technology of military science and technology, researching artificial intelligence, opening up markets in the computer field, and then annexing and acquiring other companies by financial means, and finally becoming a technology giant.

Ambrera's direction is to move from the premium to the masses. The military industry, the defense industry, medical equipment, and then developed into computers, daily necessities, and other aspects.

Although the order of development is different, the core development of Ambrera is high-tech technology and strong industrial support capabilities.

Hongxin Company, what is most lacking now is this. Several games were developed by the Red Queen, and the main support point still came from supercomputers.

And the supercomputer, Hongxin can't build it himself. This means that once it leaves the hardware support of Honghou, Hongxin does not have any follow-up development capabilities.

Therefore, Lu Zixin's next development direction should be to temporarily slow down software development and develop hardware equipment. Only the industrial improvement of hardware manufacturing can create more black technology products, such as supercomputers, Tony Stark's virtual projection equipment and the like.