Indeed, a large part of the negative comments on the Internet come from Huaguang Media's competitors, which have only passed a third this year, but Huaguang Media has taken away the light of the entire mainland film industry with just one movie.

At the same time, other film and television companies also produced a lot of movies, which were released in cinemas one after another, hitting the streets, losing money, being scolded as dogs, and being bad in a word, anyway, the box office results were not ideal, under the backdrop of "Autumn Moon in the Han Palace", the movies in the first half of this year seemed to be collectively eclipsed. The peers were already psychologically unbalanced, and now Huaguang Media has thrown out a killer feature with such great lethality without any foreshadowing, and has also bought the media to build momentum for their overwhelming propaganda, which caught them off guard.

Naturally, they got all kinds of black PR up!

The entertainment industry has always been secretly stepping around, anyway, everyone has connections in this industry, has the right to speak, is good at writing drafts, writing reviews and nitpicking, and is called film critics and critics.

Among them, director Cai Henian and Yu Feng, the boss of Xingfeng Entertainment Agency, reacted the most, and they did not hesitate to spend a huge amount of money to let their subordinates gather a water army to go all out to hack "Autumn Moon in the Han Palace".

Cai He had a holiday with Yu Zhan and Galaxy Film and Television because of his nephew's TV series, because Galaxy Film and Television hired Chu Yu and Lu Lu, and because Ji Qiansong instigated behind his back, fanning the flames, but he has a very friendly relationship with Huaguang Media, and Yu Feng is a shareholder of Huaguang Media.

Why are they so excited?

As mentioned earlier, the two jointly invested hundreds of millions of yuan to shoot the 3D fantasy masterpiece "Cangyun Sword", that is, the movie in which Lu Lu was withdrawn and Zhang Xinyi was submerged, starring Feng Qingyu. Cai Henian and Yu Feng not only invested almost all the liquidity on hand in this movie, but also injected a lot of their efforts and time. Although "Cangyun Sword" is a fantasy theme, it is also related to history, and it happens to draw on the background of the Han Dynasty, but it is not according to history, it belongs to the category of overhead, and the characters in it are all dressed in ancient costumes, and for people who are not proficient in Hanfu regulations, the clothes they wear are similar to Hanfu. "Cangyun Sword" is scheduled to be released in China and Hong Kong on May 1, almost at the same time as the overseas release of "Autumn Moon in the Han Palace".

The success of a movie, in addition to the high quality of the script, the superb level of the director and the superb acting skills of the actors, also depends on luck. Therefore, May Day is the golden period carefully selected by Cai and Yu, compared to the fiercely competitive Chinese New Year files of many movies, the May block is simply the standout of "Cangyun Sword"! According to their research, there are no good movies in the entire May mainland market, just like the World Cup draw to lie down to win the group, there are only a few modern leisure methods, even if there is no good movie, fans will still go to the cinema to watch the movie, they will naturally choose "Cangyun Sword", which is brilliant in all aspects.

When the file was set, Cai and Yu repeatedly confirmed that there is only one historical movie "The Dream of the Late Ming Dynasty" starring Ye Zi'an and Tang Tu in May, which may still be a little competitive, but "The Dream of the Late Ming Dynasty" has black spots, and once it is released, the scandal of the film and television base being set on fire last year will definitely be picked up again.

Therefore, they have full confidence in "Cangyun Sword", counting on this film to win the first place at the box office this year, once again refresh the list of great achievements of director Cai Henian, and surpass his previous achievements, of course, they also want to make more money!

"Autumn Moon in the Han Palace" was released in January and has long been out of the file, and the well water of "Cangyun Sword" is not in the same way as the river water, Cai Henian feels that the box office of his movie exceeds the 3.4 billion of "Autumn Moon in the Han Palace", and it is definitely no problem to get 4 billion.

As a result, this blow to the head made them angry in their hearts.

First of all, just from the point of publicity, the popularity of a Chinese historical film released abroad is enough to crush the same costume movie released in China according to the normal process, and then the media may have to scramble to report the box office of "Autumn Moon in the Han Palace" abroad, whether it is good or bad, it is speculative, and the two will definitely be compared together, no matter how good things are, they can't stand the comparison, and the more they compare, the more problems arise.

Secondly, the male protagonists of "Autumn Moon in the Han Palace" and "The Dream of the Late Ming Dynasty" are both Tang Tu, and the popularity is linked, and the audience is influenced by the previous movie, and they will definitely go to watch "The Dream of the Late Ming Dynasty" again, which is equivalent to "The Autumn Moon of the Han Palace" contributed to the box office of "The Dream of the Late Ming Dynasty", didn't it indirectly steal the box office of "Cangyun Sword"?

Third, Cai Henian and Lin Mingming's status are comparable, and their achievements are also comparable, they have always been competitors, they have won all kinds of well-known domestic film awards, they are also frequent visitors to major foreign film festivals, and they have also won a lot of corresponding awards, their strength is comparable, they have always maintained a delicate relationship of mutual balance, as a result, this state was broken, and Cai Henian could not tolerate Lin Zhi surpassing himself.

How can Cai Henian not have a sense of crisis!

As for Yu Feng, he and several major shareholders of Huaguang Media have been fighting against He Lushen, and the disputes have never stopped.

I really didn't expect such a big thing as an overseas release, He Huaguang could hide it from these shareholders until the last moment, as a company share, involving major decisions of the company, they don't even have the right to know? And Yu Feng holds relatively few shares of Huaguang Media, and more than half of "Autumn Moon in the Han Palace" is He Lushen's private investment, so no matter how high the box office of this movie is, the dividends he gets are not much, which is far less than the income of his own brokerage company.

Cai Henian and Yu Feng asked the water army to write black material about "Autumn Moon in the Han Palace" everywhere, they first bought off foreign media, and on foreign news and social networking sites, they said how bad this Chinese movie was, that the plot of the movie was bullshit, that the actors' acting skills were like shit, that the bosses of the Chinese film industry were stupid and had a lot of money, and they spent a lot of money to buy North American and Australian theater schedules to put gold on their faces, and then they hired people to give "Autumn Moon in the Han Palace" a score of 0 or 1 on the world-renowned movie rating website IMDB, and wrote various negative reviews in English, " The original score of "Han Palace Autumn Moon" was 8.5, which was scored by the Chinese, and as soon as they were stirred, the score suddenly fell to 5.5, falling below the passing line, and there is a trend of continuing to fall.

They used these negative ways to suppress the popularity of "Autumn Moon in the Han Palace".

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