It is worth mentioning that before Crimson invested in the cinema IMAX and 3D screens, the number of 3D screens in Huaxia was probably less than a hundred, and there was no IMAX giant screen!

Everything has to start from scratch.

So for this kind of project with unknown prospects, Gu Lang started to implement it in his own Crimson Cinema, but after the industry noticed Crimson's investment in IMAX and 3D screens, it attracted huge attention, and everyone was curious why Scarlet suddenly did it.

There is no such thing as an impermeable wall.

After investigation, some large entertainment companies quickly understood the reason why Crimson did this, it turned out that Luo Yuan's new movie was going to use IMAX and 3D technology, and the news soon spread throughout the industry......

Including the seven.

The Seven Congresses remembered the last time Scarlet acquired the animated film department of the former movie king, when everyone was laughing at the fact that the scarlet people were stupid and had a lot of money, and they actually took over animated films, a project that would lose money if anyone started it, and as a result, Scarlet slapped the entire entertainment industry in the face with a box office explosion "Kung Fu Panda", and by the way, it also opened up a precedent for profitable projects around the movie.

And this time......

Crimson wants to invest in the 3D screen that everyone is not optimistic about, and the so-called IMAX technology that is still not particularly clear in concept, how similar is this situation to Crimson's investment in animated film projects, does it mean that Crimson has enough confidence this time to do this kind of project that everyone is not optimistic about, and even can't understand?

The Seven Greats fell into deep thought.

Of course, while pondering, they also sent someone to investigate the prospects of IMAX in depth, only to know that this is a new trick made by a certain film technology research company acquired by Crimson, and it is said that the movie shot according to this technology has a very good viewing effect!

To know......

In the past, when everyone made movies, they only considered whether the plot was exciting enough and whether the director's ability to tell a good story was enough, but no one had ever considered the viewing effect, and even many people thought that the viewing effect was not whether the plot of the movie was exciting enough?

If you want to talk about technology,

That's the difference in picture clarity?

In short, before seeing the actual situation, the Big Seven and the major entertainment companies in the industry did not know the specific effect of IMAX very well, until they found a company that researched similar technology to show the results, they vaguely realized what this IMAX was.

3D is fine in comparison.

It's just that the picture is more three-dimensional, someone has already done it, but the effect is very average, so it has not become popular in the Chinese film industry, including in the West, I haven't heard that the movie focuses on this thing.

But Crimson is never without a target.

Linked to Crimson along the way, every time you are not optimistic, you can survive in a desperate situation, and there are two or three companies in the Seven that feel that they can't be too arbitrary about this matter, such as Yindu Media, which is faintly the strongest in the Seven!

Yindu Media investigated the combination of IMAX and 3D.

In this process, Lu Beixuan, the director of Yindu Media and the first powerful director in China, watched a short video under the purging of some researchers, and the effect of this short video is a combination of IMAX and 3D, but after watching this small video, Lu Beixuan seemed to be fascinated, crazy to learn more about it, and even the second part of "Star Wars", which is in post-production, was temporarily left behind by him!

You must know that "Star Wars 2" is the biggest project in Yindu!

As the chief director, how can you Lu Beixuan be distracted by other things, the most important thing is to complete the later stage of "Star Wars", many high-level executives are worried, and in the end, the matter even alarmed Lu Yuexian, the helmsman of Yindu Media.

Lu Yuexian invited Lu Beixuan to sit in the office.

In view of Lu Beixuan's status as the representative of Chinese directors, the entire Yindu Media, including Lu Yuexian, the helmsman, has to give face to the director of Zu Lu, so if he wants to persuade Lu Beixuan to do the second part of "Star Wars" first, he has to talk to Yan Yuese.

The two men talked for two hours.

Two hours later, Yindu Media suddenly made a decision, they sent someone to contact Gu Lang, the general manager of Crimson, and wanted to jointly invest in Huaxia IMAX and 3D giant screen......

It was five o'clock in the afternoon.

The company is ready to get off work, and Luo Yuan has just finished filming with the crew and returned to the company, only to hear the news from Gu Lang: "You mean, Yindu is also optimistic about the future of IMAX plus 3D?"

"Yes. ”

Gu Lang was a little surprised: "It is said that Director Lu Beixuan is more optimistic about the prospects of this area, but Lu Yuexian of Yindu Media is still skeptical about this, so he doesn't want to develop it independently, and is ready to cooperate with us and take risks together......"

Luo Yuan frowned.

Others don't know the prospect of IMAX plus 3D, but he knows very well that if he takes Yindu Media to play together, then Yindu Media will definitely become a person who shares the cake, but if he doesn't take them to play, according to Lu Beixuan's vision and ambition, maybe they will also do it themselves, and it will also affect everyone's relationship.

"Okay. ”

Thinking about it this way, Luo Yuan knew what to do: "If Yindu Media wants to play together, we will cooperate in the development of this project, so that Yindu's theaters will do their best to release "Iron Man" in the future." ”

"Really!"

Gu Lang's eyes lit up!

If you want to invest in the construction of IMAX and 3D giant screens, then Luo Yuan's "Iron Man", as the first film of this type, is bound to be pushed by Yindu Media, because since they have invested, they must have tried every means to return to their original costs, and in the end, it was Crimson who took a bigger advantage!

"Also. ”

Luo Yuan's eyes narrowed: "Solomon cooperated with us in "Despicable Me", Yindu Media invested in the IMAX project with us, and Qianyu Media's "Spider-Man", three of the seven will reach a close relationship with us, you and Wang Qi will see if there is a chance to make a fuss about this matter......"

Gu Lang was stunned.

Immediately, he understood what Luo Yuan meant, it seems that the boss has not forgotten the previous blockade of Crimson by the Seven Alliances, this is planning to use this matter to put pressure on Bihai Qingtian, after all, Bihai Qingtian and Interstellar Media are the first two top entertainment companies to provoke Crimson.

But there is a deeper meaning to this matter.

If there is a crisis in the Star Media of the Seven Majors, or the blue sea and blue sky because of the targeting of Crimson, then Crimson will no longer be the so-called eighth, but become one of the real seven major entertainment companies!

"I see. ”

Thinking of this, Gu Lang had already made a decision, since Bihai Qingtian had targeted Crimson at the beginning, it was natural for him to retaliate back, Crimson still had a big deal to do, even if the other few wanted to say something, there was no way......

I just don't know.

If Wang Qi doesn't work together with him, it will still be a little troublesome to deal with Bihai Qingtian, after all, there is a huge capital company standing behind them.