257. Public beta

The people of the Galaxy Electronics operation and planning team got up to welcome Xie Xiaoke's arrival.

The open beta of the game is about to start, and their mood is even more excited than Xie Xiaoke, this game has cost them too much effort, just like their lovers, sacrosanct, if it is on fire, each of them is a great national hero of this century.

"Sit down, everybody, and we'll have an urgent meeting. ”

Xie Xiaoke said to the people inside: "Yesterday I have contacted the filming crew to finish the advertising film, and I am currently post-processing in the special effects company, which should be completed on the 15th, and we have decided to officially start the public beta on the 18th, what is the current situation of your market operation department!"

Wei Li, the person in charge of the operation department, said: "Mr. Xie, you came at the right time, we just received the promotion plan from Zen Media, do you want to take a look?"

"That's good!"

After Xie Xiaoke walked over, Wei Li opened the PPT file on the computer, and showed the plan page by page, a total of 10 pages, illustrated and illustrated, explained very carefully, and roughly divided the promotion plan into several stages.

The first stage: open the market from Shencheng, cooperate with nearly 1,500 Internet cafes in the city, install game clients, and be responsible for the posting of relevant promotional materials and activity plans, and force the placement of advertisements in the boot system of all Internet cafes; place floating window advertisements at the top of the PC browser; do various optimization activities on the official website of the game; play pre-roll advertisements on major video websites, insert video promotional videos; China Telecom cooperated to deliver the content of the game server to the majority of users in the form of mobile phone text messages.

Based on the above activities, the first batch of players has already been placed, and then the second stage of promotion will be carried out: invite new players to enter the game and successfully register, and old players can get the props and game currency in the game, carry out game level reward activities, and carry out game store road discounts and gift activities.

Stage 3......

Xie Xiaoke felt that these plans were very good, even if the effect of some plans was not very obvious, all of them were obvious together: "Okay, very good, then do it, do it all!"

"Understood, Mr. Xie!" Wei Li said excitedly, she likes to watch the boss spend money without blinking.

......

That's it, the time quickly came to August 18th, and the base side had processed the promotional video very perfectly and had begun to put it on the Internet.

At that time, QQ browser, 360 browser, 2345 acceleration browser, Sogou browser, and Aoyou browser are all placed in the mandatory top advertising floating window at the limit moment, as long as the user opens the browser, the ad will automatically pop up, and the video promotional video of Zhou Dongyu and Wu Qian will be played on it.

"Hello everyone, I'm Zhou Dongyu, the limit moment is a game you haven't played, this is a world full of passion, blood, darkness, and light, chasing dreams, refusing to be mediocre, I'm waiting for you here!"

"Hello everyone, I'm Wu Qian, I've endorsed a lot of games before, but I've never played it myself, but this one really fascinates me, what are you waiting for?"

In fact, she didn't even register for this game.

This video is also played on iQiyi, Tencent Video, Tudou Video, Sohu Video and other video sites, as long as users watch movies or TV series, the title is forced to insert a 2-minute ad.

In addition, it is also available on the official website, and you will also see this video when you register with your mobile phone number to enter the game.

At present, the offline has only installed the client in all Internet cafes in Shencheng, and cooperated with the owners of Internet cafes, and the first phase of promotion will cost about 300,000 yuan.

Wait until it has taken root in Shencheng, and then start to promote it to other cities across the country, and slowly cover the surface with points and develop radioactively.

At five o'clock in the afternoon of the same day, the extreme moment officially entered the public beta stage.

The main reason why I chose this time slot is because the audience of this game is all young people, either office workers or students, and they only have time in the afternoon.

Kechen Internet Cafe is definitely the first place to promote it, the whole Internet café is full of advertisements, and customers can see the videos of Zhou Dongyu and Wu Qian as soon as they turn on the Internet.

Fei Shiming, Zheng Xiaojie, and Wang Shao walked together, shopping on Fenghuang East Road, and accidentally passed by the door of Kechen Internet Cafe.

"That game that Xie Xiaoke is engaged in is in open beta today, let's go in and play it?"

Zheng Xiaojie still remembered the public beta time that Xie Xiaoke said at that time, and as soon as he saw the Internet café, he immediately thought of going in to play.

Fei Shiming and Wang Shao looked at the sign posted at the door with great interest, which was painted with Zhou Dongyu and Wu Qian, as well as how the car looked like Xie Xiaoke's mount.

"Isn't this Xiao Yixian and Ziyan, all of them are signed female stars in Xie Xiaoke's company, yes, go in and play two, support it!"

"That's right, how to say it, it's also a former colleague, and often invites us to eat and play with young models, if we don't support it, it's too unkind, right, Zheng Xiaojie?" Fei Shiming took a puff of cigarette and threw the cigarette holder into the trash can on the side of the road, his face full of melancholy and sadness at the end of the hero.

Zheng Xiaojie's face was full of black lines: "Listening to your tone, it seems that if we don't support it, this game is going to go out of business!"

A few people walked into the Internet café, and the young lady in the counter was still so charming, greeting them with a smile: "Welcome to the Kechen Internet Cafe, the new game is on the market, and you will get permanent fashion when you register!"

"I know, I'm classmates with your boss!"

"Really!" the cashier thought a little incredulous.

Fei Shiming nodded: "Of course, your boss's name is Xie Xiaoke, a native of Jiangdu, Huizhou Province, and we are college classmates!"

"Oh, but you still have to pay for the internet!"

Fei Shiming was embarrassed for a while, he said that he didn't know Xie Xiaoke who wanted to surf the Internet for free, how did he know that this cashier had misunderstood, how could this be good, would my dignified man be a man of more than one meter and eight dollars for dozens of yuan in Internet bills?

All three of them took out their ID cards and handed them to the cashier, Zheng Xiaojie and Wang Shao both charged 20, and Fei Shiming only charged 15.

The three of them are non-members, they all have computers at home, and they don't come to Internet cafes much, because Xie Xiaoke Internet Cafe opened before, they recharged their membership cards in order to support popularity, but they had already finished it, and then they didn't charge it.

It's been almost 2 years now, and the business in the Internet café can only be said to be so-so, and you can still find a place scattered and scattered, but you can't find a seat, the three of them can only separate, but the distance is not very far, Fei Shiming sat alone next to the two girls, Wang Shao and Zheng Xiaojie behind him.

"Why do you charge 15 yuan?" asked Zheng Xiaojie.

Fei Shiming said with emotion: "I have to go home before 9 o'clock in the evening, and now it's 5:33, I just play for 3 hours for 15 yuan, and then go back at 8:33!"

"No nonsense, let's get into the game!"

At this moment, Fei Shiming looked at it, more than half of the entire Internet café was playing the limit moment, and the two girls next to him were also playing, as a car family, he had already been unable to stop seeing that passionate picture, and quickly logged in to the temporary membership card number and found the game client of the extreme moment.