In recent years, Porsche, Ferrari and other companies have made money, but the most profitable companies are not them, even Daimler-Benz, BMW, General Motors and other companies have been robbed of the sales championship by Toyota, and the profits are higher than the two Daimler-Benz companies.

Considering that the overall consumption level of residents in Huaxia is not high, Sumu wants to do business there, and high-end car brands must be there, which can pull the overall image of an automobile company, but the real money is still low-end products.

Since he decided to get involved in any industry, it is not okay to make a small fuss, only one brand can not satisfy his appetite, and to do it should be like Ford, BMW, Volkswagen and other automobile groups, to construct a complete brand industry chain, it is best to allow users to choose any level of products in their own company, just like Penguin Apple is doing.

This is the purpose of trying to contact Porsche and Ferrari, but unfortunately they are now operating well, and they are willing to get financing from Su Mu to ease the pressure on funds, and some small shareholders still want to sell their shares to him at a high price, but they do not want their companies to be swallowed up by Su Mu.

This time, when I came to Ford Motor Group, when I talked with the CEO of Ford on the phone, the other party made it clear that as long as the price was reasonable, he was willing to sell the Jaguar brand and production plant to him as a whole, and the hope of a successful transaction was obviously much greater.

Jaguar, the reputation of this brand is not low today, and it is even slightly higher than the positioning of Mercedes-Benz and BMW, because they have entry-level low-end models, which can barely be on par with Porsche. This status is based on a close connection with the British royal family, which was created back in the twenties of the last century, and the sales volume cannot match that of those brands, otherwise it would not have been sold from the British to the Americans.

It was acquired by the Ford Group, yes, but the production plant is still located in the United Kingdom, and the car brands created in the United Kingdom are more or less elegant and have a touch of elegance, collectively known as British style, and there is a strong "heart" hidden under the beautiful appearance, Aston Martin, Rolls-Royce, Bentley and other brands are among them.

When he came to the Ford headquarters building in Dearborn, he found a row of Jaguar cars parked there, the XJ8 style of white Jaguar looks charming and classic from the front, the leopard-shaped silver stand mark is erected on the front of the car, and the S-Type air intake grille shape looks like an apple, and the body lines are sleek.

The XK8 has won many awards, both regular and convertible, and the British do have a knack for how to make the car more elegant, and as a brand that can compete with Porsche, Jaguar has many advantages.

Of course, there are many problems, but Su Mu firmly believes that there is no problem that cannot be solved by throwing money, if a car company is short of money for a long time, then the scale of development will definitely be limited, the foundation is good enough, but there is a lack of funds.

On the question of "how to set up a competitive car group", McKinsey & Company gave Su Mu a suggestion, covering a total of four British car brands that could be acquired, and Jaguar was one of them......

Ford's current CEO is Drake, a middle-aged man with a thin face, who looks a little tired today and has dark circles under his eyes.

He stood at the door to receive Su Mu in person, with a smile on his face at the moment, and came over to greet him and said, "I haven't seen you for a long time, last time it was the day President Clinton took the oath, right? Wow, this must be your child, such a handsome little guy." ”

"I think it's that day, I'm sorry to bother you, these Jaguar cars look so good. Su Mu smiled as he shook hands with Mr. Drake.

There are about 30 Jaguar cars parked in front of the door, all of which are still on sale today, and the styling of the cars has changed considerably since Su Mu bought his first car in the 80s, but his first car, the Porsche 911, is still the same, and since its design, the sports car has not changed much, and the styling is quite classic.

I can still remember the Jaguar of the principal in middle school, although it has been changed several times, you can still see the shadow of that car from these new bodies, this is the classic and heritage, it is not that you have the ability to rebuild a new brand, but there is no history of car companies, which always makes him feel that something is missing, and it is more troublesome.

Her own man was chatting politely, and Lily was taking her son to visit the car, she was not too supportive of Su Lin's idea of planning to do business at such a young age, and in Lily's opinion, she should still learn now.

However, Su Mu felt that this was a good thing, and he was willing to personally help his son manage the company temporarily, so he didn't insist on anything more. The children of the two of them can't be looked at from the eyes of ordinary people, other people's children want to do business, and the father will not come all the way to try to buy a company.

Buying a car and buying a car company are three words apart, but the meaning is very different, Su Mu is unwilling to stifle his son's rare cultivation of professionalism.

The production plant is still in the UK, but Jaguar's R&D center has been moved to the United States, following Mr. Drake's opinion, Su Mu test drove a few cars, and the driving experience will directly determine whether Su Mu buys this company, to Mr. Drake's delight Su Mu seems to be quite satisfied.

Immediately after visiting the R&D department not far away, Drake told him: " Jaguar has a total of two main R&D centers, one here, the other in Gatton, UK, we have redesigned all its models, even the engine has changed, before this Jaguar engine is good, but it has been outdated, this company at that time sales were not high, which means that there is not enough money to research and development, the latest automotive electronics technology has been used by us on the new XJ8, the all-aluminum body, so that the weight is reduced, which can increase the driving speed and driving experience. ”

Su Mu rarely drives, but he likes to collect sports cars, and has built a glass parking lot near the golf course for him to put his car, and the most advanced and rare supercars have been bought.

After trying those cars, it was actually a little uncomfortable to drive a Jaguar, but the positioning of the two is different, and you can't look at the family car Jaguar with the eyes of a supercar, which feels pretty good.

Visiting the R&D center, Su Mu actually didn't know much about those technologies, and the question he wanted to know most was whether Ford could continue to provide some parts and technical support after the acquisition, after all, it would be quite troublesome to start from scratch......