Chapter 155: Double Kill (2/6)
In other words, in recent years, the overall decline of the TV industry has been visible to the naked eye!
On the contrary, variety shows have grown in reverse and achieved leapfrog development.
With the overall rise of the variety show market, capital from all parties has also begun to get involved in variety shows, which has further boosted the prosperity of the variety show market.
The overall number of variety shows produced in 2016 is as high as 255!
Shorter production cycles, faster results, and lower risks – ratings bets, advertising shares.
Not only did variety show companies start to get in, but many advertisers also began to code people into the game - if you use my people, I will give you advertising sponsorship, and if you don't use my people, then I will vote for other programs.
It's too simple for variety shows to praise people, stuff individuals, mix faces, buy a few hot searches - what treasure boy, I want to give XX a child...
The popularity is there, and then stuffed into the IP drama to dye it, and it will immediately be a new little fresh meat!
It's an extremely fast way to monetize...
Sugar Chips is not a simple producer, she has hundreds of people to feed!
Since variety shows can make money, of course they have to do it.
......
"To do a variety show, the theme should be clear. Don't think that's something all shows have, some unsuccessful shows don't do a good job of it!"
"You have to do slow variety shows, remember not to be deliberately funny, but to move people's hearts. The main reason why non-funny variety shows can last for a long time is to move people's hearts!"
"There is another important point, be willing to invest, and the audience can see it if you are serious about the show!"
"That's about it... By the way, remember to ask the team of Orange Pan Entertainment to produce it in the later stage, those talents really understand variety shows!"
Lu Xiaoran made a few suggestions, and Tangtang listened humbly...
The masterminds behind the four phenomenal variety shows of "The Voice of China", "Let's Run", "Tucao Pie", and "I Am an Actor" are all Lu Xiaoran...
If he doesn't make movies, he must be the top variety show producer!
“... We talked to Beijing Satellite TV, Sunday file. ”
"Sunday... Fight against "Dad, Where Are You Going?"
Tangtang shook her head: ""Where Are You Going, Dad" is not allowed to be broadcast on Taiwan, and the celebrity parent-child reality show has been stopped!"
“... For... Oh, it's strictly forbidden to have anything too entertaining on Star TV!"
Don't ask why, asking is 'not conducive to the healthy growth of teenagers'!
Leaning on Lu Xiaoran's arms, Tangtang suddenly asked, "Eh, why are there so many bad movies this year?"
"The market in the first two years was too hot, a bunch of people who don't know how to spend money..."
In the first two years, the film industry was particularly hot, which drove a lot of investment outside the film industry, but a large part of these investments came in with the mentality of making quick money, resulting in the catering mentality of many domestic films being 'joked and entertaining' is very obvious, and film production has a cycle, no matter how fast it is, it will take one to two years to be released...
"Not only this year, but there will also be a large number of bad movies next year!"
"Why?"
"Because the cycle is here..."How much box office has "Darling" had?"
Sugar candy took her phone: "I'll see... Eighty million... It is estimated that it can break 100 million today!"
"What about Tomb Robbery Notes?"
"It's also 60 million... It's so depressing!"
"Tanabata stalls... Let's go, I've booked the hotel!"
......
"Tomb Robbery Notes" publicity... Comrade Li Rengang is a little aggrieved...
refused to say a big word: The filmmaker has clearly put forward a box office target of 2 billion, but Li Rengang only said that his work movie will end after filming, at most he believes that the box office of the movie will be good.
Regarding the more than 2,500 special effects shots in the movie, Lao Li said that the final effect was better than he imagined, but he did not forget to add that the whole cycle is only eight months, and the effect will last as long as it is done.
Here's what I said: 'We only had eight months to go from taking over the project to the release. I cut it, set all the stunt shots, and I only had two months left...'
'There was pressure from day one when I got the project, but I never had pressure at the box office. When you see the movie, my work is actually done, and I really think my work is done!'
Just said, 'Don't blame me for the sucky film, I've really done my best!'
It's not for Lao Li to wash the floor, he really said that!
It's like "The Climber", which is also Lao Li who was looking for Shangying, it is said that Tsui Hark who first came into contact with him, Tsui Hark heard that the whole cycle was only eleven months, and pushed it directly, and then Lao Li was in danger and gave orders...
By the way, "Notes on Tomb Robbery" was created by Lay's and Shangying, if I remember correctly, "Nine-Story Demon Tower" was created by China Film and Lay's...
Looking for fun for Mao?
However, a sentence from the interview with the third uncle of the southern school made many people unhappy, what he said was that 'suspense movies are all niche works, no one has ever seen a suspense blockbuster, all blockbusters are constantly bombing, fighting, suspense and thriller are not separated, and the box office that focuses on this theme will definitely not be high!'
Who did you mess with?
Of course it's Lu Xiaoran!
"Lost in the Internet", "The Night the Comet Comed", "The Invisible Guest", "Mysterious Eyes"...
Including "Heart Labyrinth", "Mirage"...
It's basically a suspense theme!
What do you mean by that?
Looking down on suspense films?
simply posted a Weibo: "I seem to have heard people say that suspense films can't be blockbusters? The new movie "Knives Out", the script is out, the actors are undecided, if you are interested, you can come to me!"
Netizens left messages: "Who?"
"Knives Out, am I a special forces?"
"A suspense blockbuster... It's so interesting..."
Someone explained: 'Third uncle, that sand sculpture!'
“... He knows a hammer movie!"
""Dear" received 60 million in a single day, and "Tomb Robbery Notes" only 30 million, I really want to ask the third uncle, do you still think your script is hanging?"
Ahem, this is how the third uncle commented on the script of the movie "Tomb Robbery Notes" written by himself: I think it is quite hangy this time. What you may not understand is that it hangs in it is a script.
Not all those who like to use the word 'hanging' are called Zhou Jielun!
......
On August 9th, the day of the Chinese Valentine's Day, "Notes on Tomb Robbery" won 86 million box office, "Dear" broke 100 million for the first time, and collected 120 million in a single day...
On August 10th, the film scheduling rate of "Tomb Robbery Notes" dropped significantly, with a single-day box office of only 31 million, and "Dear" won another 63 million...
Directly complete the double kill!
"Dear" was released for five days, with a cumulative box office of 426 million, and the total box office certainly failed to surpass "Tomb Robbery Notes", which was released for six days and had a cumulative total box office of 650 million...
Don't worry, the box office trend of "Dear" completely counterattacks "Tomb Robbery Notes"...
On August 11th, the box office of "Notes on Tomb Robbery" fell by 26 million in a single day - "Apostle Walker" was released, plus "Dear", the two works were in a posture of encirclement and suppression...
At the same time, the industry... It's not in the industry, it started from the screenwriter circle, and an article "Undercover Hengdian - 98% Little Fresh Meat is Not Professional" began to circulate in the circle...
The stigma of small fresh meat has begun!
Belch... It should be said that facing up to the little fresh meat...