Taking advantage of the Geneva Motor Show, the M1 project Huaxia Hongguang was officially announced.

If the two major brands of Zhonghua Group are compared to two brothers, Huaxia Brand is like the eldest son in the family, who knows that life at home is not easy, always pays silently, does more and eats less, and also bears the heavy responsibility of raising the younger brother in the family. The Chinese brand is the youngest son who has high hopes, and he is favored by all his relatives as soon as he is born, and his parents and eldest brother have taken care of his healthy growth all the way, and the applause and halo have always been by his side.

Unlike the eldest brother, who is taciturn, the younger brother seems to be lively and active, and every time he tosses, he will always make a lot of battles. messed up, and the eldest brother stepped forward to clean up the mess.

Projected into reality, Huaxia Automobile's dealers always envy their peers in their hearts, and the profit from selling a Zhonghua brand is as high as that of several Huaxia brands combined.

Especially in the past two years, watching the development of China Automobile, while Huaxia Automobile has stopped. Almost all the money earned by the Huaxia brand has been used to develop the Chinese brand, and it has not launched new products that have dazzled the market for a long time.

For this reason, in private, Huaxia car dealers can't help but complain again and again, and the Huaxia brand, as the big brother, has made too many sacrifices for the rise of the Chinese brand.

However, the appearance of Huaxia Hongguang has made their complaints begin to disappear, and this small MPV, which even Indians want to introduce and produce, is indeed unique in the market.

When I saw the prototype of Huaxia Hongguang for the first time, Huaxia dealers around the country were unanimously optimistic about this car.

Why?

Because this is the most sedan-like product in the Huaxia brand.

Everyone knows that cars are the hottest in China, but the Huaxia brand is now excluded from the ranks of cars in its product planning, because according to the division of labor of the group's brand, this is the exclusive patent of the Chinese brand.

Of course, some people will say that there is still Huaxia QQ?

As a micro-car product, there have been rumors in the market that QQ will be under the control of the Chinese brand, and the Huaxia brand will focus on commercial passenger cars in the future. Micro faces, pickups, light buses, and MPVs are the product lines that Huaxia brands can get involved in.

QQ is a major source of stable profits, and if it is taken away by the Chinese brand, the life of the Chinese brand will be even more difficult. Regardless of whether it is true or not, as soon as the news came out, Huaxia brand dealers collectively wrote a joint letter of protest, demanding that QQ be retained.

To be honest, Han Hao did have such a plan, so that the product line under the group could be clarified. But seeing a collective protest from many dealers, he postponed the plan. The reason why reform is so difficult is that it is easy to offend the interests of vested people. Now QQ can bring stable income to dealers, and rash changes will definitely trigger a rebound. In the future, with the increase of models, QQ will drop significantly in the profit ratio, so the resistance to changing the door will be much smaller.

Therefore, when Huaxia Hongguang appeared at the international auto show, dealers were even more anxious to wait for the arrival of this small MPV.

Sure enough, after the end of the auto show, Zhonghua Group announced that Huaxia Hongguang would be listed in China.

Compared with the cousin of Dawei noodles - Huaxia Light, the newcomer Huaxia Hongguang enjoys a higher listing treatment.

The launch event was held at the foot of the Great Wall of the capital, which was undoubtedly an excellent occasion to promote the design elements of the "Great Wall of Beacons".

The media group, who had just returned from Geneva to write the manuscript for several days, accepted the invitation of the Zhonghua Group after resting for more than half a month, and came to the foot of the Great Wall to witness the birth of a Chinese god car.

When night falls, looking into the distance, the beacon tower of the Great Wall is lit with a raging fire, and several large beacon towers between the mountain peaks reflect each other, fully showing the spectacular scene of the beacon fire Great Wall.

Such a large-scale operation made the reporters present exclaim, and no one in the Zhonghua Group was disappointed, showing what it means to be wealthy.

Of course, as a cultural relic, the Great Wall must not be allowed to really pile up bonfires and burn on it, these are light shows and simulated flames made by third-party special effects companies, and even the billowing wolf smoke is also a movie prop.

Looking at the top of the hill from the square at the foot of the mountain where the listing ceremony was held, it is difficult to tell the truth without looking carefully in the night.

"If it weren't for these new cars in front of me, I would have thought I was back in the ancient battlefield. It's really strange, it doesn't look very brilliant to see this Huaxia Hongguang at the Geneva Motor Show, but tonight they are undoubtedly the brightest stars on the scene. ”

A veteran media reporter said.

"I think this new car is much more glorious than the movie star, and the lavish launch ceremony at the foot of the Great Wall is enough to kill the premiere of any movie. ”

The peers standing next to him responded.

It can be said that Huaxia Hongguang is the Huaxia brand after the large micro Huaxia Light, and once again creates a unique positioning MPV product for the Chinese market.

Under the backdrop of the lights, the three silver, white and brown Huaxia Hongguang in the middle of the stage shine brightly.

The front face shape of the "Beacon Great Wall" is adopted, and the wall buttress headlights are more aesthetically pleasing, giving people a sense of fashion and trend. From the side of the body, it adopts elegant and strong smooth lines to outline a full and delicate body, and with a simple and rigid waistline design, it makes the elegant body reveal a full sense of tension and dynamics.

"I think the body is like an arrow flying out, and it's very impactful. What do you feel like?"

One of the dealer representatives who was invited to the ceremony asked the people around him about the body shape.

"I see it like a money printing machine, it can bring us a steady stream of money. As long as the price is right, the next trump card of Huaxia Automobile is undoubtedly it. ”

The person who was asked about the same dealer replied.

What does Huaxia Hongguang look like, the official gave the correct answer.

"This is the inspiration we got from the battering ram, which looks like a battering ram in the abstract. We hope that Huaxia Hongguang can be like a hammer to break through all kinds of unbreakable mountains and rivers, and gallop unstoppably on the land of the motherland. ”

After the ceremony began, the chief designer Ma Xiaofei introduced his proud work in this way.

"Battering ram?"

If you look closely, it's really like it, so Huaxia Hongguang got the nickname of the battering ram.

Huaxia Hongguang is actually an evolved version of Huaxia Light, thanks to the development of the third generation of Huaxia Light accumulated technical achievements, M1 Hongguang's chassis is elongated on its basis, and modified with reference to the market feedback after the listing of large micro surfaces.

Therefore, the M1 project is progressing very quickly, after the appearance of Hongguang is determined, and with reference to the design results of the interior of the "Qin" car, the new power system of the second-generation QQ is directly taken, and the prototype car is quickly manufactured.

"If the third generation of Huaxia Light has learned 1+1=2, then Huaxia Hongguang is 2+2=4. It only took us 140 days to achieve the prototype landing, creating a record that cannot be replicated in China.

The M1 project is a synthesis of the Group's many years of experience in the field of automotive manufacturing, which we have developed in parallel and integrated with proven design solutions from within the Group. ”

Ma Xiaofei took the stage to introduce the story behind the development of M1.

This new model, which was summarized by the research needs - "7 seats, large space, comfortable ride like a car, and can continue to meet the needs of carrying people and goods", has been able to meet you at an unconventional research and development speed after concentrating resources on key problems.

Because of the pursuit of speed, although it was announced tonight that Huaxia Hongguang was listed, it is estimated that consumers will have to wait two to three months to really buy it. This is due to the fact that the development is too rushed, the stocking and production of spare parts enterprises have not been able to keep up, and the schedule of the Huaxia factory is also being adjusted, and large-scale mass production will take at least 60 days later. However, small-scale trial production vehicles can still be provided, and they will become show cars and be distributed to more than 2,200 sales outlets across the country.

Thanks to the foundation laid by Huaxia Motorcycle, Huaxia Automobile sales outlets are located in various prefecture-level cities and counties across the country, and more than 2,200 sales outlets have become the largest automobile sales network in China. Despite continuous expansion, Zhonghua Automobile has established 453 4S stores, but compared with the huge Huaxia Automobile network, it is still at an absolute disadvantage.

From the southeast coast to the outer border, from the first-tier cities to the border counties that have just opened the highway, as long as people gather in the place where you can see the signboard of Huaxia, under the development of such a guiding ideology, Huaxia Automobile has built one of the best sales and dealers in China.

China Automobile was listed on the Hong Kong stock market, and Huaxia brand dealers made a lot of money by hitchhiking, and now with the listing of Huaxia Hongguang, they are once again closely united by Han Hao's side, just waiting to blow the trumpet to continue to rush into the battlefield to fight.

"Huaxia Hongguang, enjoy a well-off life!"

The advertising slogan set by Huaxia Hongguang displayed on the stage screen is different from the timeless blank space of the Chinese brand, the target group of the Huaxia brand is positioned at consumers with a relatively low level of education, and they need a simple and straightforward slogan.

Different from the propaganda slogan of the light of China - "The light of China, go to a well-off life", the gap of one word reflects the completely different positioning of the two.

The former is a tool for a well-off life, while the latter has become a pleasure for a well-off life.

After the announcement of the advertising slogan, it is the most important part of all the listing ceremonies, like the final moment of unraveling the mystery, what is the price?

54,800!

As soon as the price of the basic type came out, it immediately made the whole audience boil, and the pricing of Huaxia Hongguang once again exceeded people's expectations.

The protagonist of the stage was still handed over to Ma Xiaofei, who announced the price of the new car. Han Hao just sat at the bottom and pressed the formation, quietly enjoying the performances of his right-hand men.

"Haha, I just said that this car will become a trump card product, there are no competitors in the market at such a price!"

The dealer, who was optimistic about Huaxia Hongguang all the way, couldn't help but stand up and applaud vigorously while patting his thighs.

5.48-72,800, Huaxia Hongguang provides the second-generation 1.2L Pangu engine, sedan-like interior design, and five-seat and seven-seat versions to choose from.

The price is much lower than the previously predicted 6-80,000 yuan, and Huaxia Hongguang has set off a whirlwind of independent small MPV.

As the king of domestic mini cars, Huaxia Automobile has been a catch-up target for other domestic manufacturers such as Changan, Changhe, Hafei and the newly established SAIC-GM-Wuling.

Although Huaxia Automobile launched the first large-scale micro-surface Huaxia Light in China, Yin Qiuhui, the CEO of Changan Automobile, is not very worried, because the CM8 they independently developed in Europe is a large-scale micro-face, and this car is very competitive.

After an internal evaluation, Chang'an believes that the CM8 can at least compete with the light of China after it is launched, especially the more modern shape of the CM8 will be overwhelming.

Unexpectedly, Huaxia Automobile announced the M1 project in a short period of time and quickly launched a mass-produced version of Huaxia Hongguang.

"It's impossible! Their car is just a shell, how can it be mass-produced and marketed so quickly!"

Yin Qiuhui was incredulous when he learned the news that Huaxia Hongguang was about to go public, you must know that CM8 has dragged on for a long time to solve the problem of mass production, and now Huaxia Hongguang is actually preemptive.

When the listing ceremony of Huaxia Hongguang was broadcast live on the Internet, Yin Qiuxi was also anxiously waiting for the final price of the opponent to come out.

Seeing 54,800, he knew that Changan Automobile was once again far behind Huaxia Automobile.

CM8 This new micro-surface consumes almost all of Changan Automobile's independent resources, I thought it could block the light of Huaxia, but I didn't expect that now there is a stronger opponent - Huaxia Hongguang!

"Why don't we have such R&D strength, why can't we do their cost control, why are we always one step behind them?"

The three reasons in a row exposed Yin Qiuhui's disappointment with his own side and his deep fear of the strength of the China Group.

It's like a marathon, you struggle to catch up with the person running first, only to wipe your sweat and watch the other person pick up the pace and get a long enough distance away from you again.

The cruelest thing for a man is to give him hope, and then ruthlessly take away that hope and strangle it!

Not only Changan Automobile, but even SAIC-GM-Wuling is also paying attention to the first information of Huaxia Hongguang.

With the support of General Motors, Wuling first took SPARK into China, and then secretly developed a new product that benchmarked against the light of China - Wuling Light!

Now that Wuling Light has not yet been listed, Huaxia Automobile has made a more competitive Huaxia Hongguang, which makes General Motors also surprised.

They thought that relying on global R&D resources, especially the support of the Pan-Asian Research Center in China, it would not be a problem to surpass Huaxia Automobile in model launch, but they did not expect to be led by the other party again.

"No matter what method I use, I will get their Huaxia Hongguang production model as soon as possible! That's right, our biggest competitor is Huaxia Automobile, we will do whatever they do, strive to drag them down, and then quickly take their place!

We at General Motors are number one in every world in the world, and China is no exception!"

The foreign executives sent by General Motors to integrate the three-party joint venture of SAIC-GM-Wuling announced so loudly.

On the first day of Huaxia Hongguang's announcement, it received more than 2,200 orders from more than 2,200 dealers. Please note that this is not to say that customers come to the store to place orders, but dealers are optimistic about the performance of Huaxia Hongguang and directly give money to place orders and pick up cars.

Unlike the previous new cars waiting for consumer orders, this time it is the dealers who have started the rush to buy, and whoever orders first picks up the car first.

Huaxia Automobile does not need to press the goods, and the dealers take the initiative to digest the production capacity.

"Huaxia Hongguang will definitely increase the price in the future, but it is just a matter of how much? You look at what products can be bought in the market at its price, Huaxia Hongguang is definitely a value-for-money model!"

The words of a dealer explain the reason why everyone is paying for reservations.