was blown by Fan Yang.

Director Liu and his entourage have long been fooled and lame.

And now it's throwing such a big pie again.

Even if Director Liu has been on the battlefield for a long time, he is anxious, but he believes most of it.

Could it be that what is the background of this person in front of him?

Such a big channel behind it?

What the Zesho group is, he does not know.

But he understands the thousands of restaurants and convenience stores under his umbrella.

The company is very different from China, their management and investment methods are very different, supermarkets are popular chains, not like Wal-Mart, Carrefour, the scale is very large, his store is very small, can cover a wide area, a small city, there are dozens, hundreds of stores, all called the same name.

Don't look at his small storefront, but the channels are very healthy, and even the logistics are planned, and there are often large consortia behind it.

Like 7-11, it's even a ball chain.

Don't underestimate it.

If you can really enter this kind of chain channel and put it on the shelves smoothly, then the sales volume is heaven and earth.

He didn't have such high hopes, and the pie was too big for himself.

At that time, I wanted to say yes first.

Instantaneous.

A look of embarrassment appeared on his face again.

He can't be the master.

And the person in front of him doesn't know what the origin is, with someone else's mouth, what if he makes a joke?

If you stab yourself on it, you will lose your own people, and if you are deceived and cause economic losses, it will not be something you can afford.

No, this man must investigate.

I just wanted to find some reason to stabilize it.

Unexpectedly, Fan Yang knocked on the table again, "I also know that Director Liu has a lot of concerns, and I, I don't want to make it difficult for you, I said it all out of the blue, and it's all nonsense if you don't get results, right?"

"In this way, the canned food of Dingjun Mountain, you produce a batch of samples out, and it won't be long before I will go to Yueben, first take the samples to the customers of Yueben, and I will give you the order back first, as for the contract, come back and say, what do you think?"

Director Liu was stunned for a moment, then overjoyed, stood up excitedly, and shook hands with Fan Yang again and again: "Manager Fan is too thoughtful, it's really urgent, there is no problem with this, how many samples do you need?"

Fan Yang thought for a while: "One or two hundred cans, do you have paper and pencils?" The plastic packaging of Dingjun Mountain, the character image of Zhuge Liang, I will give you a rough drawing." ”

Xiao Zhang of the reception team immediately took out a pen and paper from his briefcase.

Fan Yang sketched with one hand, and only drew a pair of shoes last time.

I didn't expect it to come in handy again after almost a year.

The plastic packaging of round cans, the printing layout is very standard, 10 cm high cans, 5 cm radius, calculate the circumference, and cut a horizontal strip of paper.

He had thought about it last night.

The pen was written quickly, and after a while, the 94 version of the Romance of the Three Kingdoms, Tang Guoqiang's version of Zhuge Liang's image was depicted on the paper, with a lupine scarf, standing with his hands in his hands, and he looked like he was pointing the country.

Behind is a mountain, a few city walls, the Shu flag is displayed, and there are three words on the top of the head, Dingjun Mountain.

A few words are also well written, with a brush font painted with a fountain pen.

This hand made everyone's mouths closed.

In the end, Director Liu took the piece of paper to his eyes and looked at it carefully for a while, although it was a pen painting, Fan Yang's sketching skills were perfectly presented.

I just feel that the faces of the characters are lifelike.

The fountain pen painting method behind it has a bit of ink landscape taste.

Especially those long wisps of beard, they are too expressive.

However, he is also a person who likes this way, so he grabbed Fan Yang's hand in excitement: "Manager Fan is a great talent, he will definitely give him a deputy ink treasure another day." ”

The more I looked at the piece of paper, the more I liked it.

thought that Zhuge Liang's image was all on paper, and the TV series didn't come out until 94, where have people in this era seen it.

And Tang Guoqiang's version of Zhuge Liang's image of a Confucian general is also deeply rooted in the hearts of the people and can be called a generation of classics.

No matter how the theme of the Three Kingdoms in later generations changes, only the image of Zhuge Liang has never changed.

(Except for a pesticide)

"Wonderful, wonderful, this is Mr. Wolong in my heart. Director Liu is still in amazement.

"It's okay, in terms of coloring, Zhuge Liang is white and black, and the feather fan is also white and black, and the back is a green landscape, the Shu flag is red, and the three words Dingjun Mountain are also red. ”

Fan Yang also carefully cut it in the back, leaving a pair of boxes to write the product name, origin, and barcode.

In this way, Director Liu has nothing to say.

praised Fan Yang vigorously.

At the end of the banquet, he took Fan Yang's arm, went to a remote place, and said, "Manager Fan, thank you, you really helped me a lot this time, if you need me in the future, you can just ask." ”

"Where, I should contribute to my own brand, but I think it's better to keep a low profile in this matter, let's not talk too much. ”

Fan Yang pointed to the above, "I didn't make a result, no matter how much I said, it was a joke, and I never did something that I was not sure of, you wait for me for a while, wait for me to get the order back, and then it's not too late." ”

After listening to this, Director Liu reviewed Fan Yang again.

At first, this person was sharp, but after the matter was discussed, he knew how to advance and retreat.

There is a little more appreciation for Fan Yang.

This is how things are done in the organs, and the leaders above often don't care about the process.

Everything has to be done with results.

"Okay, okay, Manager Fan, if you think like this, I'm so happy, okay, you and I brothers will let go of their hands and feet, I support you, where you need me, you just say, within my ability, all the way to the green light." ”

What Fan Yang wants is this sentence" "No problem, you just wait for my good news, I will stay in Hanzhong for two more days, and cooperate with you to get the packaging design of Dingjunshan first, your original trademark will not change, and it will only add a series of products in the future, that is, in terms of time, it may take a month or two, my trip to this book is in March, and I will go there to participate in the Tokyo International Food Exhibition, and then you will wait for my good news." ”

Make an appointment with Director Liu and go to the industrial park the next day.

And they scattered.

Director Liu returned to the municipal building and first went to the leadership office to report the situation.

When I went out, my face was full of joy.

When he returned to his office, he still held the Dingjun Mountain painted by Fan Yang in his hand.

The more I look at it, the more satisfied I feel.

Talent.

People specialize in foreign trade, and the level is different.

We have such a strong history and culture in Hanzhong, why don't we take advantage of it?

As soon as you turn on your brain, you can't stop.

I simply spread out the pen and paper and wrote a line of "Suggestions for the in-depth development of the cultural brand value of Dingjun Mountain"

As soon as I put pen to paper, inspiration gushed out.

In one afternoon, more than 20,000 words were sprinkled.

It not only expounds the geographical symbols mentioned by Fan Yang, which occupies a major advantage in foreign trade, but also lays the groundwork for Hanzhong to build a famous historical and cultural city, and can further develop tourism and establish a humanistic brand value in the future.

And Fan Yang didn't stop.

took Li Shun straight to Xinhua Bookstore, bought an English-Chinese dictionary, and by the way flipped through the geographical map of Shaanxi.

This is an accident, and if you grasp it well, it is likely to be an opportunity for Fan Yang.

In my heart, to be honest, I am also very excited.

But every Chinese, no matter what, has a sense of national belonging.

Fan Yang had handled so much trade in his previous life, and he often lamented the decline of national culture.

These are all commercially operational.

Just like Chinese martial arts, the same is a sport, other people karate, taekwondo, even drinking tea have a tea ceremony, the geographical symbol of this book, is the most successful, brand value is deeply rooted in the hearts of the people.

And what about China?

A lot is wasted.

There were even a lot of jokes.

It's like a Fuping persimmon.

In later generations, Fuping persimmons have become a well-known brand in the world.

But it puts Ling Shuanghou, such an excellent brand concept, and does not go to output.

Rather, it caters to the tastes of Europeans.

Let's take a look at the future generations of Fuping persimmons, and what the history and culture behind them have been tampered with.

Fuping is best known for its Heer cakes.

It's two persimmons pinched together.

It means to be in pairs.

How did it fabricate the brand story, saying that the origin of He'er cake is in Yaozhou, outside Yaozhou City is a blue lake, the verdant and turquoise Wutai Mountain reflects the lake, the blue waves are rippling, the fishing song is sung in the evening, the working people on both sides of the river, bathed in the blessing of Yaozhou Lake, the lotus root fat rice fragrance every year, the five grains are abundant, and the generations have lived a life of smooth wind and rain, living and working in peace and contentment.

None of this is a problem.

But then, it was strange.

I don't know when, a green dragon dominated the beautiful Yaozhou Lake......

......

This green dragon has a violent temperament and is moody.

Sometimes the wind and rain are called, the wind and waves are stirred, and the turbid waves of the lake are emptied, and the sky is dark, and the water of the Ishikawa River swells.

Floods inundated crops, destroyed houses, and devoured countless lives of people and animals.

Sometimes, it casts its magic power to disperse, bringing about years of great drought, which cracks the land on the riverbank, dies the seedlings, and does not harvest the crops year after year.

As a result, the common people left their hometowns and wandered around.

Those local tyrants and shoddy gentry used the excuse of "sacrificing dragons" to collude with witches and gods, extort money, and extort tyranny, causing the lives of the people to be miserable.

- Miserable.

And then

On the west bank of the Ishikawa River, there is a village called Eighteen Workshops.

There was a very handsome young man in the village named Brother Jin.

This Jin brother is tall and burly, and he is jealous of hatred. Seeing Qinglong doing evil, the gentry blackmailing, and the people crying, he couldn't bear it anymore in his heart, and he was determined to sacrifice his life for righteousness, kill Qinglong, and eliminate harm for the people.

......

Brother Jin quietly told his fiancée Yumei his thoughts.

Yumei is simple and kind, virtuous and intelligent, understands righteousness, and supports Brother Jin's feat very much.

They swore that they would never marry until they got rid of the green dragon.

......

Seeing that the Mid-Autumn Festival is approaching, the day of dragon sacrifice is approaching again.

Yumei discussed with Brother Jin and decided to use the opportunity to send sacrifices to kill Qinglong.

......

Then they took advantage of the opportunity of the sacrifice of the jade sister to start a desperate struggle with Qinglong, and fought for three days and three nights.

......

And Brother Jin and Sister Yu were also seriously injured and both died heroically.

The villagers hugged the corpse of the unmarried couple and wept.

The villagers held a grand funeral for Jin Ge and Yumei, and buried them together under the cut down persimmon tree.

The next day, it was discovered that two small green persimmon trees had grown on the grave.

In the blink of an eye, the small persimmon tree grew into a large tree with the thickness of a bowl, covered with leaves and leaves, and intersecting branches and branches.

In autumn, it is full of golden and red persimmons.

People here have a habit of making persimmons, they carefully pluck the bright red and huge persimmons, peel off the skin, hang them in the sun one by one, and air dry them into sticky and soft persimmon embryos.

After a few more processes, it becomes a snow-white persimmon with a frosty sauce and a sweet taste, which is particularly delicious.

Seeing the red and bright persimmons and the sweet and moist persimmons, people remembered Brother Jin and Sister Yu.

An old man affectionately pinched the navel and navel of the two trees together, and the persimmons on the two trees fit together at once, and the glue is inseparable.

This amazing story, like wings, soon spread.

People have taken young shoots from two persimmon trees and grafted them on their own persimmon trees. Soon, the banks of the Ishikawa River became endless persimmon orchards, and almost every family learned to make "He'er persimmons".

......

Zhu Yuanzhang personally untied the red robe and sealed the Marquis of Lingshuang.

It became a dungeon warrior.

How others like to operate is someone else's problem.

But Fan Yang was reborn once, and if he had this opportunity and got started with it himself, he wouldn't let it appear again.

By chance, if you can build the brand of Dingjun Mountain, if you succeed, to put it mildly, you can also make a lot of money.

No matter what kind of business you do, it's important to take advantage of the opportunity.

If this brand concept can smoothly enter the market.

Hehe.

Perhaps, what Fan Yang said was about to be swallowed in his stomach.

He doesn't do his own business?

God doesn't do anything.

Fan Yang in his previous life, although he had small assets, he was a fart in so many foreign trade companies in Guangzhou.

One or two million dare to call a big boss?

It's just not enough to meddle.

On the way back, Li Shun held the English-Chinese dictionary in his hand and asked, "Brother Yang, have you really been to Yuben?"

Fan Yang subconsciously wanted to nod.

But I found that I was so engrossed.

came back to his senses and patted Li Shun's head, "Silly, where have I been." ”

"Are you bragging?"

"yes, what's the problem. ”

Li Shun was choked, "No, it's not." ”

After thinking about it for a while, Li Shun still mustered up the courage and said, "Then are we lying?"

"Where are you cheating, do business, you see me playing an empty glove white wolf for you. ”

Next, it's time to test your sales skills.

Fan Yang is confident that he still has this level of business.

Even if he goes alone, what about Ben? Fan Yang is very confident that he will win this order.

It's Zesho.

returned to the guest house, called Zhao Guangming and Dajun, and had dinner.

A few people were bored, so they went to Fan Yang's room to play cards.

And Fan Yang was lying on the bed, holding an English-Chinese dictionary, and watched it with relish.

Zhao Guangming kicked the edge of the bed, "Can you understand?

"Why don't you understand, what's so difficult about an English, I've been learning for a month or two, believe it or not, just find a foreigner, I can blow with him for a long time. ”

Zhao Guangming ignored him.

Next, it took two more days to go to the industrial park with Director Liu and set the layout of the printing.

The matter here in Hanzhong has come to an end for the time being.

A month later, Fan Yang came back to pick up samples.

During this time, Director Liu not only had to make samples, but also had to contact the China Council for the Promotion of Foreign Trade, and once Fan Yang got the order back, he could obtain the PIT certification.

Fan Yang has repeatedly stressed that this is the key.

And Director Liu was also prepared, patting his chest to reassure.

After the matter was done here, Fan Yang took his own people and went to Xi'an.

。