Chapter Seventy-Seven: Han's Appearance

A "Don" is speeding on the test track, and this model equipped with BorgWarner's four-wheel drive system is the upcoming four-wheel drive version of the SUV.

SUV is equivalent to off-road vehicle in China, there is no four-wheel drive function like being born castrated something, plus the need to export to the Russian market, "Tang" began to officially assemble the four-wheel drive system.

This system belongs to the time-sharing four-wheel drive, which needs to be manually controlled by the driver to open, and belongs to the current mainstream four-wheel drive mode.

The reason why BorgWarner's four-wheel drive system was chosen was because it had contact with Zhonghua Group in the field of turbos, and the relationship between the two parties was good. In addition, the price is the lowest, and the whole system including debugging is 8,000 yuan / set, which is an acceptable price for the "Tang" whose price does not exceed 150,000 yuan.

Ordinary road SUVs have very little time to use the four-wheel drive system, and the pre-sale price is 15,000 yuan, and the "Tang" four-wheel drive model is not a volume model. However, there is a four-wheel drive version that can improve the image of the product to a certain extent, and it is still a very necessary choice in the snowy areas of the north.

Why well-known parts manufacturers such as Bosch and BorgWarner are known as giants standing behind OEMs can be seen from the high purchase prices of these parts.

"The four-wheel drive system still has to be mastered by itself, and the price of external procurement is too expensive. Although BorgWarner offered a relatively low price, it was still very expensive, and it was a big expense in the future, and we had to set up a project team to develop it in-house. ”

With the passage of time, from the engine to the transmission, from ABS to ESP, and then to today's four-wheel drive system, Han Hao's investment in key areas is not soft.

After taking over the research and development of the C3 sedan, Magna did not expect to come to China to help, and received another big business.

The four-wheel drive system will be jointly developed by Magna, Huaqing University and China Automotive Research Institute, Magna has extensive experience in the field of four-wheel drive, and will assist in the development of a new generation of four-wheel drive system in accordance with the technical requirements of the Chinese side.

"I admire the research spirit of the Chinese, and although the time-sharing four-wheel drive is relatively backward, they still regard it as a development goal for research and development. We will use our extensive experience to help them achieve their goals as quickly as possible. ”

When talking about getting another cooperation project, Magna's head in China said.

Now Magna has increased investment in full-time four-wheel drive, so it is willing to assist Chinese in developing relatively backward time-sharing four-wheel drive products.

The four-wheel drive system, like other auto parts, has changed from pure mechanical to electronic control, and is divided from easy to difficult according to technology: it can be developed from time-sharing four-wheel drive to timely four-wheel drive, and then to full-time four-wheel drive.

The simple analogy is that the time-sharing four-wheel drive belongs to the film camera, the time-sharing four-wheel drive is a digital camera, and the full-time four-wheel drive should be a single-lens reflex professional camera. Examples include the Mitsubishi Pajero's all-wheel drive, the CRV's AD all-wheel drive, and Audi's Quattro all-wheel drive system with the Gecko logo.

However, the development process is that there is a time-sharing four-wheel drive, and then a full-time four-wheel drive, and in the past two years, with the development of urban SUVs, the concept of timely four-wheel drive was born.

It stands to reason that an urban SUV like the "Tang" should be equipped with a timely four-wheel drive system, just like the system installed in the RAV4 and CRV. However, the timely four-wheel drive system is not available on the market for the time being, and Japanese manufacturers have no plans to sell it to the outside world. In Europe, the Haldex Group's timely four-wheel drive system is too expensive, with a price of 25,000 yuan per set, and the cost is too much for "Tang".

Therefore, as a last resort, Zhonghua Motor's choice of BorgWarner's time-sharing four-wheel drive system was a relatively helpless move.

First understand the time-sharing four-wheel drive, then enter the timely four-wheel drive field, and finally complete the full-time four-wheel drive system, this is the roadmap set by Han Hao for the project team.

"Only when we really enter the field of automobiles will we understand how much homework we have left behind in China. Fortunately, our company completed the original accumulation ahead of schedule, otherwise we really would not have the strength to invest in research and development. As of today, the industrial layout of foreign auto brands in China is basically over, and there is not much time left for independent brands. ”

These words were made by hearing Lifan Yin Mingshan's remarks on selling cars by the pound, and thinking that there would be 5-8 years for cars to become cabbage prices in China. Once the market becomes the price of cabbage, it means that the market competition is fierce, and the latecomers have no chance.

At a time when the joint venture brand is approaching step by step, the third-generation C3 Zhonghua "Qin" has made rapid progress under the supervision of Magna.

This model with the Corolla chassis modification will use the design language of "water droplet ripples" and will be equipped with the second-generation Pangu engine and ZF CVT transmission, which is expected to become the new star product of China Motor.

On the basis of the second-generation "Qin", a number of localized improvements have been made to make it more in line with the needs of Chinese consumers.

For example, in terms of wheelbase, it has been lengthened by 110mm, making the vehicle look bigger and more imposing.

Chinese pay attention to face, so the third generation of "Qin" must make people have face at a glance, and lengthening is an inevitable choice.

In addition, the vehicle is quieter and the interior is more luxurious than the previous model.

The self-developed ABS system has withstood the test of time and will be equipped on a new generation of "Qin", which will reduce part of the cost.

"We have to make progress where we can see consumers, and we have to work hard where we can't see it. ”

Han Hao's sentence is to make "Qin" a star product of Zhonghua Group, and to give consumers treatment beyond expectations.

On the premise of paying close attention to the inside, the surface work must be done sufficiently. Most Chinese consumers don't care much about how powerful you are, but rather about the details of your vehicle that you can see and touch.

The three major pieces of sunroof, navigation and leather seats have become the main factors for consumers to see whether your car is high-end.

Therefore, in order to impress consumers, it is inevitable that the appearance will be larger and more magnificent, and the interior will be more luxurious.

It is expected that in the second half of next year, the third generation of "Qin" will be able to meet consumers, according to the current market demand, the second generation of "Qin" will not be discontinued, will continue to be sold in the name of the classic model, of course, the price will further reduce the competition between staggered and third-generation models.

Some netizens have already taken photos of the third-generation "Qin" wrapped in black and white camouflage road tests on the Internet, and this new Chinese model immediately attracted the attention of many people.

Although it is cloaked, some people can still see the front shape of the "water droplet ripples", coupled with the lengthened body, everyone thinks that this will be a mid-level model launched by Zhonghua Group. For example, after the success of Chery, the Son of the East was launched.

"It looks like the proportions are very coordinated, and there are no traces of other brands in the exterior styling, and the price of this car is estimated to be more than 150,000 yuan. ”

A netizen analyzed this.

"Such a beautiful body with 'Tang' design elements, it seems that it is indeed a new product of Zhonghua Motor. Being able to get rid of the influence of foreign brands and create styles alone is really the progress of domestic brands!"

The netizens gathered in the forum basically have a certain knowledge of automobiles, and they see the problem more profoundly. Another person who said this is still an old supporter of China Motor, the netizen who once accurately predicted the price of "Tang".

He is also one of the first owners of "Tang", regularly updating his vehicle usage status on the Internet, and has become an opinion leader recognized by many netizens.

"This mid-level car should be positioned higher than the 'Qin', and according to the naming rules of Zhonghua Motors, it is very likely to be the 'Han' generation. ”

At his suggestion, this C3 inexplicably became a mid-level car "Han", and the price was also guessed to be 150,000.

China Motor did not clarify the rumors on the Internet, but kept silent about them, seemingly acquiescing to this fact.

As a C3 project with a high level of confidentiality within the group, even the vast majority of the company's employees cannot figure out its true identity. It is only known that it is a new model, but it is not clear how exactly it will be positioned.

Han Hao is happy that the outside world regards the C3 as a mid-level car, because the higher everyone's expectations, the more people will feel the value of knowing the truth about "Qin" in the future.

Seeing the re-launch of Chery's "Rarity", which imitates the Daewoo Matiz, and stirring up the market like the micro-car overlord QQ, SAIC-GM-Wuling, a "Sino-foreign" joint venture, can't wait to let the genuine model, the Chevrolet SPARK, announce its official launch. It's just that the real mass production and sales will have to wait for after New Year's Day next year.

The main purpose of this operation is to announce the listing and accumulate a group of customers, so as not to be robbed by QQ.

This means that the joint venture brand began to compete head-on with domestic brands in the same class of models, with 61,800 yuan being manual transmissions and 72,800 yuan being automatic transmission prices.

The Chevrolet SPARK, which is equipped with a 0.8-liter engine, uses many imported parts, so the cost remains high. There is no way, if it is not listed, the market will be divided up by imitators. With this in mind, SPARK hurriedly appeared in front of the Chinese people.

Such a price is more expensive than the same configuration of QQ 13,000, in a 40,000 yuan enough to buy a micro car, the difference of 13,000 yuan is a huge amount, enough to repel many consumers.

GM hopes that the Chevrolet logo will make consumers recognize the premium of 13,000, after all, the production cost of SPARK is high.

"We hope that consumers can recognize the difference between genuine and imitation products, and the price difference of 13,000 is definitely worth it. GM has always insisted on providing the best products to Chinese consumers, and this time is no exception.

The Chevrolet SPARK will regain its rightful place as the market king, and we are very confident in its future performance." ”

Seeing QQ's annual sales exceed 100,000 units in a row, GM is very excited, and they set a target of 50,000 units per year for the Chevrolet SPARK. After all, in South Korea, Matiz's annual sales can reach more than 40,000. In China, where there are more people now, the target of 50,000 is not too much.

In order to meet SPARK, the second-generation QQ will be launched in the first half of next year, and it will be clear who is the real overlord of the domestic micro car after a head-to-head confrontation.

"Originally, I was worried about the automatic transmission model of the SPARK, but now this price shows that GM is overestimating its capabilities. Next year, we will let GM understand that the joint venture brand cannot do whatever it wants, and in the micro car market, it is still our Zhonghua Group that has the final say!"

Han Hao said after analyzing the specific information of SPARK.