To develop a professional APP, you must first have a general framework, and the real core content of this software, the core of the photo wall is not to take pictures with your mobile phone, or to retouch the filter effect of the photo.

The real core is the integration of many social elements on the mobile terminal, such as the establishment of friendships, replies, sharing and favorites, etc., which is the greatest value of the existence of the photo wall as a service rather than an application.

“。。。 100% free custom-designed filters and borders, which can be shared in real time to Facebook, Twitter and other social platforms, parallel and radial blur effects, provide additional depth of field effects, that is, the effect that needs to be shot by a professional SLR camera, my idea is to fool this effect, everyone can use their mobile phone to take photos with SLR effect. ”

Arthur, who returned to the bedroom, sat in front of his laptop, looked at Edward Ye in the video window, and two IT elites from the game studio, and began to introduce all the effects he could think of in the camera interface on Huawei phones to his subordinates.

Since he wants to imitate, Arthur will not hesitate, but act immediately, can grab a day is a day, compared with INS development company, the biggest advantage is that he knows what the software he wants, what it will look like when it is finally formed, so that he can take a lot of detours and go straight to the molded product from the beginning.

Interact with friends by accepting and sending, liking and commenting, and the software needs to fully support all smartphone front and rear cameras... ”

Listening to his boss's explanation, the three people, including Edward, were all quickly recording the key words with their pens, and after Arthur finished speaking, Edward asked: " Boss, listen to your idea, this application software not only involves a professional photo processing system, but also involves the network community, as well as the software's own sharing platform, if it is to be developed in a short time, it requires a large team, and at the same time needs to invest a lot of money in advance to customize a professional photo processing system, only in this way, can the development cycle be shortened. ”

"I know, so, I need you to rush back to London for money, just gather people for me, first set up a development team of 20 people, and when I return to London, I will personally take charge of this studio!" Arthur attaches great importance to this photo wall APP, and whether he can rely on it in the social market of the online world in the future to share a big cake depends on it.

"Okay, boss, I'll post the job right away. After listening to Arthur's idea, Edward, as an IT professional, naturally saw the excellence and future prospects of this software, and at the same time admired his own young boss who did not know how to learn.

Next, Arthur began to desperately recall all the relevant filters about mobile phone photography, to be honest, he really regretted a little bit that he didn't narcissize in the first place, and figured out all the functions of mobile phone photography.

As for the formation of a development team of twenty people as soon as it comes up, is it a bit too large, Arthur didn't think about it, what he wants is fast, since he wants to be fast, he wants to grab time, in the case of knowing that he is lagging behind and others, he can only win more and less, and oppress people with money, he believes that the inside is not enough, the outside is together, as long as the external conditions are enough, it can also catch up.

Not to mention, it really made Arthur, a stinky and shameless plagiarist, hit the Achilles heel of INS Development Company!

INS company, from the beginning of its establishment there are only two founders, yes, the company has only two people, developed by their two founders little by little by feeling the stone, until 2011 after receiving a round of A venture capital of 7 million US dollars, INS company increased to 4 employees, and then to the 13-person team when it was acquired, so the INS personnel organization has been extremely streamlined.

The fact that such a small team can handle the skyrocketing number of users and provide innovative services with such ease is another legend of Silicon Valley's wealth.

The success of INS can be "small to big", with only a dozen employees, it was acquired by Facebook for 1 billion US dollars, and it has become a benchmark in the industry in one fell swoop, which is really hard to believe.

However, this time, their fate is about to be changed, and the miracle has been plundered when Arthur thinks of them!

In the video conference, Arthur said a lot about the functions of many APPs in his memory, and the more he talked, the more solemn Edward's face became on the other side, and finally, he directly persuaded him: "Boss, there are too many functions, too many changes, although it is comprehensive, but it may not be able to get the favor of users!"

"Huh?" Arthur was a little confused by Edward's words, according to his comparison of a certain penguin, isn't it more versatile and comprehensive, the more popular?

It is not surprising that Arthur has this idea, after all, his knowledge of INS is really limited to what he knows from sources and reports, and he has not even used it.

Compared with the life cycle of ordinary APPs that is as short as half a year and as long as two or three years, Ins can persist in the trend of being popular, which has exceeded ordinary expectations. If the qualifying phrase "less change" is added, it seems to completely violate the law of "liking the new and hating the old" of the mobile Internet.

If you are an early user of Ins, you will find that INS has not been much different in terms of user interface, functions and other main subjects all along.

Looking at the essence through the phenomenon, it is this kind of unchangedness that has made Ins persistent. The core of not changing is to follow the in-depth follow-up of people's operations, user psychology and usage habits, after all, there are always some things that are difficult to change. INS cleverly integrates these hard-to-change things into its core.

In fact, many European and American APP software are like this, which is completely different from the situation in the Celestial Empire of Arthur's memory.

According to Arthur's memory, the development path of APP is like this, first with a simple interface, practical functions and so on to attract users to download and use.

After reaching a certain level of users, we will start to work on major updates to add more features. Subsequently, in order to maintain the frequency of updates, many flashy features began to be added, and as a result, both the response speed and user experience of the APP began to decline.

Then, in order to make a profit, add advertising, shopping, community, news and even smart hardware, and completely destroy the original appearance of this APP.

By this time, the app had lost its original taste and function, and had just succumbed to the magic of money, become fat, and completely fall into the misunderstanding that comprehensive is equal to powerful.

Tianchao's APP is proud of all, because it can win the hearts of investors, make profits as soon as possible, and have the potential to develop in various fields, but don't forget, a professional APP, suddenly involved in other businesses, compared with the field, often only scratches the surface, and is not popular with users!

In Europe and the United States, it is believed that small and beautiful, specialized and jing, is the foundation for the rapid development of APP. In order to make an APP successful and increase the life of its existence, it is necessary to return to its true nature, refuse to be ambiguously positioned, and truly do one thing well. Once it becomes a four-like, the crisis may also begin to loom over.