Chapter 587: Double Eleven Spawned by Competitors (4/4, Ten Thousand Rewards for Fibonacci Rabbit)
Under the timely psychological guidance of her father, the fight did not leave a shadow in Xixi's heart, and the little girl still happily carried a small schoolbag to the kindergarten the next day.
The tail of October passed quietly, and in the blink of an eye came November.
In the past October, Yang Yi and Murphy released two songs, and the first song "Just Met You" got the top ten results, but it was still a breath away from reaching the top.
But the second song, "Today You Are Going to Marry Me" sung by Yang Yi and Murphy, the wedding song of the two of them, was expected by fans a few months ago, and once it was released, with its fresh style, sweet singing voice, and the theme of happiness, it suddenly became a star song on the best-selling list!
On the first day of its release, it blasted its own "Just Met You" out of the top ten, and then just two days later, this song actually hit the top of the best-selling list!
Really number one!
Murphy got the fifth hit chart top song after "Love with Ink Road", "Across the Ocean to See You", "In My Song" and "Listening to the Sea"!
It is not uncommon for a song to reach the top of the list, but the topping of this song still made the entire entertainment industry shed tears.
In "I Just Met You" is the same as the previous song "I Want to Sing Me to You", because Murphy did not actively participate in the chart-playing show and did not do too much publicity, resulting in a lack of follow-up and not being able to complete the summit, the media have already asserted that it is impossible for Murphy and Yang Yi to win the first place in this "lazy" mode, even if the song is good, because of the lack of publicity, it is definitely not as good as other songs that have put a lot of effort into publicity.
Their statement is reasonable and well-founded, and they don't deliberately step on Murphy to praise other singers, their position is very objective, and the starting point is just to prove that Yang Yi and Murphy are irrational in this "extraordinary period" to sing.
But who knew that "Today You're going to Marry Me" would burst out with such a big energy!
And it's not just staying at the top of the charts for a while, the song actually held the top of the charts for more than half a month, until mid-November, when Ju Jie released his new single - of course, this is what happened later.
The reason why "Today You Are Going to Marry Me" has been popular for so long is because it is popular with young people, especially those who are about to enter the wedding hall!
In a street interview with Entertainment News on Modu TV, many young people expressed their desire to use the song for their weddings.
"The lyrics of this song are so sweet! we can't imagine how romantic it would be if my wife and I sang this song at a wedding!" said the young man on the street.
However, although the song reached the top, Murphy had stopped all work, both physical and mental, after his second fan meeting in mid-October, and was at home to give birth with peace of mind.
The due date is in December, and there is only about a month left, during this period, Murphy at most goes to the coffee shop with Yang Yi, and basically does not go to other places. Now that Murphy's belly is so big, he has to be careful at all times, even the bedroom where he sleeps, because he was worried that his little feet would kick around after Xixi fell asleep, Murphy moved out of the master bedroom and slept next door.
......
In addition to the song "Today You Are Going to Marry Me", which has received great attention, Yang Yi's new book "Anxiety Relief Grocery Store" released on October 10 has also received unprecedented praise!
Compared with "White Night Walking", which is slightly niche, and the dark story will make many readers feel uncomfortable, "Anxiety Grocery Store" is much warmer, so that many readers feel that they are not addicted to reading it once, and they want to read it again.
How can you not introduce such a wonderful book to your friends?
As a result, under the spontaneous Amway of readers, "Anxiety Grocery Store" sold more and more popularly, not only did many bookstores sell out, but on the official website of the Sahara online mall, the book almost sold out of stock, but fortunately, the Sahara Press urgently reprinted it to satisfy the desire of book lovers to buy.
That's why "Grocery Store" won the first place on the best-selling list of new books in October, and in November, it is still far ahead!
Under this terrible momentum, some media also reported a small farce.
Because of the popularity of this book, the Suspense Reasoning Association, the Internet Association, and several types of associations quarreled over the ownership of the book.
The Mystery Reasoning Association was the first to identify "Anxiety Grocery Store" as a book in this genre, not to mention that the book is also classified in this genre under the list of Sahara online stores. (Note 1)
""White Night Walking" is also suspenseful reasoning, Yang Yi is a leader among young writers of reasoning, and the work he created, whether from the plot or the logic of the story, has the characteristics of suspenseful reasoning and careful conception!" said the chairman of the association.
"Yang Yi is still from the Internet, and he himself said that this book uses the elements of the Internet to travel through time and space! And this suspense mode should belong to the fantasy category in the Internet!" (Note 2)
In the end, it didn't work, after all, no one stipulated that a book could only belong to one type, so both associations included "Relief of Worries" in the name of their associations. However, both sides are unwilling to admit each other's "reasonableness"!
......
When it comes to the Sahara online mall, it has to be said that after the second round of financing, the Sahara online mall has been brewing a new big move - to engage in the Double 11 shopping carnival!
This is something that Yang Yi and Fu Jun have mentioned a long time ago, and they have also registered their copyright with the Copyright Office early. Not only registered for Double 11, but also Double 12, Double 9, Double 6 and other shopping festivals have been registered by them, if it is not for the traditional festival can not be registered, otherwise the Sahara online mall will preemptively register these copyrights.
With this copyright, even if the Sahara online mall does not engage in Double 12, only Double 11, and other online shopping platforms can only pick some festivals without gimmicks to follow the trend, and there is no way to compete effectively with them.
Of course, the release of this big move is also to allow the Sahara online mall to open a bigger gap with its competitors.
Now the Sahara online mall is developing rapidly, but we can't ignore the fierce pursuit of competitors!
After a year of "fever", the online shopping platform project has eliminated about eighty percent of competitors, including followers who run away after making a fortune and cheating investors, and entrepreneurs who are ambitious but are about to lose their pants.
The few remaining online shopping platforms are all very strong competitors!
There is an online shopping platform specializing in the three northeastern provinces, and with its geographical advantages, it still bites off a lot of market share of the Sahara online mall on its territory!
There are also two online shopping platforms, backed by large venture capital funds that were rejected by Fu Jun before, although the development is a step slower, but they are also relying on strong funds, and are also building their own logistics networks, if the Sahara online mall stops, it may not take a year or two to be caught up by others!
Among these two, one is imitating the operation model of the Sahara online mall, while the other is the "Taobao" model of Yang Yi's previous life.
It provides a platform for individuals to open an online store!
When Yang Yi first found out, he was taken aback and paid great attention to it.
However, the "Taobao" model in this world is not easy to do, and individual online stores are not like in previous lives, wantonly selling fake and shoddy goods, taking advantage of people's greed for cheap psychology to gather popularity and sales. This world pays too much attention to copyright, and this kind of online store basically has no way to live!
In the absence of counterfeit and shoddy goods, the value of the brand is reflected, and the self-operated brand awareness of individual online stores is too low, unless innovation is made, it is simply impossible to compete with well-known products.
Therefore, the "Taobao" model has not been able to make this online shopping platform overtake in corners.
However, it has to be said that its existence still promotes the development of individual online stores, and this online shopping platform has also occupied a certain market share, becoming a strong competitor to the Sahara online store.
To this end, Yang Yi also asked Fu Jun to adjust his strategy, support a number of excellent brands, set up their flagship stores in the Sahara online mall, and divide the products into self-operated (similar to consignment) and third-party sellers.
However, unlike the third party in the previous life, the warehousing and distribution of all goods are operated by Sahara Express, which has been deployed nationwide, and the third-party seller needs to package the goods and send them to the nearest Sahara Express warehouse, of course, the third-party customer service and after-sales are responsible for the third-party seller.
However, unlike the online shopping platform that engages in the C2C model, the Sahara online mall is still a B2C model, which avoids the confusion of C2C management and ensures the brand value of the third-party flagship store.
Returning to the Double 11 shopping carnival project, in order to further widen the gap with competitors, the Sahara online mall mobilized backbone forces and set up this project team, which has been secretly preparing for Double 11 half a year ago.
After the second round of financing was supported by a large amount of funds from Lanzhou Kai, the Double 11 Shopping Festival has been prepared for discounts, commodity reserves, and servers to prevent the increase of network congestion!
In late October, a large number of water armies on the Internet began to hype the concept of Double 11 Singles' Day, among them, Yang Yi also instructed Weibo to fully cooperate.
And on November 1, the Sahara online mall also began a comprehensive publicity, overwhelming TV and print advertising, as well as crazy discounts, completely stirring the heartstrings of the people across the country.
In November, the most common conversation between people was not "Have you eaten?" but "Did you know that Singles' Day XX merchandise sells super cheaply online".
This propaganda that smashed 100 million yuan successfully made the Sahara online mall the center of attention of the people of the whole country, and everyone pressed their pockets and excitedly waited for the arrival of that "unlucky day of singles"!