The "IIHS", the full name of Insurance Institute for Highway Safety, conducts systematic and professional crash tests in Europe and the Americas every year, and the resulting safety performance index classifies the models of various manufacturers into star ratings, promoting the investment of each car manufacturer in safety research.

The test intensity of "IIHS" is very high, and many times the strength of the car body has been upgraded, because the agency has developed a new test method, forcing manufacturers to work on the body to cope with the rigors of crash testing.

Both Consumer Reports and IIHS are very popular with consumers, but they are not loved by product vendors.

However, it is undeniable that it is precisely because of the existence of such institutions that the optimization and development of products are promoted and the rights and interests of consumers are protected.

In the conference room, in the face of the questions raised by the leaders, the senior executives couldn't think of answers, so they could only decide to send public relations personnel to Happy Source to negotiate and see what to do next.

They know their own affairs, and whether the product is real or bells and whistles, the senior management knows it clearly.

The release of this show has planted a time bomb in the hearts of those automobile business owners who like to do superficial work, and I don't know when their own brand cars were bought from 4S stores by this program team and then appeared on the show......

Manufacturers who cut corners are anxious, and there are real manufacturers, because the price of the car is slightly higher and the market competitiveness is insufficient, resulting in poor sales and not being recognized by the market.

The enthusiasm of these companies is very high, they are confident in their products, feel that their opportunity to turn over has come, and plan to provide their group's cars to the program team, and let the reviews be praised and criticized at will.

Wu Qian, who is raising clouds, will not know that the car factories are happy and sad because of this show, and some people even suspect that he wants to make a Celestial Empire version of "Consumer Reports".

He didn't want to make the stall as big as "Consumer Reports" and "IIHS", he just wanted to be able to let the host talk freely about the advantages and disadvantages of each car, the convenience or trouble brought to life, and the benefits or waste of spending money in his program.

That's all.

At this moment, he has just finished watching the variety show he has supported on his own website, and on the whole, he is quite satisfied with the effect of this show.

If you judge it from the perspective of looking at the original, there are indeed deficiencies, such as the host's knowledge reserve is still a little thin, for example, the traces of the plot arrangement are still a little obviously unnatural, and the timing of the narration insertion is slightly abrupt, etc., there is still a lot of room for improvement.

These, in the coming time, slowly tempered, will always get better and better.

The next morning, Wu Qian's mobile phone was very quiet, but Tian Yewang, Yao Xinlu, and some important people in the variety show department and the network department kept ringing on their mobile phones, and a large part of the purpose of the calls was to negotiate business cooperation such as sponsorship and naming.

After the deliberations of an emergency meeting in the evening, many groups brandished large sums of money to be the first to enter.

Removing those sponsors, what everyone didn't expect was that after just one night, some foreign media were also attracted by this show.

Heavyweight media in the United States, Britain, Australia, France and other countries have called one after another, expressing their desire to buy their broadcast rights.

Originally, it is impossible for these foreign media to pay too much attention to the dynamics of the Celestial Empire variety shows.

However, because of the deliberate "Amway" of the "three", coupled with the recommendation of the audience to relatives and friends who watched Manchester United's press conference and transformed it into a variety show, it successfully attracted the attention of foreign media.

Attracting attention is only the first step, and striking iron still needs its own hardness, and in the end, foreign media are willing to pay for the right to broadcast or rely on the quality of the program itself.

This news made the people in the variety show department overjoyed, which was simply a windfall and a windfall.

The chairman of the board of directors has clearly stipulated that he is never allowed to accept the sponsorship of any brand, and seeing the white flowers flowing away, everyone does not say it, and there is still some distress in their hearts.

Although the desire of the variety show department at the beginning of its establishment was to achieve the ideal in his heart and create a qualified automobile variety show, he did not think about making money.

But who wouldn't want to spend so much money on the company if it could create a certain profit for the company.

There are a lot of good things, and there are no troubles.

At around 11 o'clock in the morning, Wu Qian received a call from Tian Yewang, saying that the variety show department was sued by a car company in court, saying that they spread rumors and slander......

"Rumors and slander?" Wu Qian was puzzled and asked, "What do you say?"

Tian Yewang couldn't help but laugh and said, "It's just that Kuang Ziyu wants to vomit that thing......"

It turned out that in the first episode of the show, while testing the fuel consumption of the vehicle, the new car Kuang Ziyu bought was in a closed environment for a long time because of the strong smell in the car, and he almost vomited himself.

While nauseous and nauseous, he joked that when buying this kind of car, the external circulation and the car glass must not be closed during the new car, otherwise it will cause discomfort.

"Angkor, I've also sat in that car, and it's indeed a little tasteful. I thought that if I went too far, I might be approached by the car company, so Kuang Ziyu originally wanted to dismantle the car to find the source of the odor, but I stopped them from doing it, and I blamed me......"

Tian Yewang felt full of grievances, and later he checked the reputation on the Internet and found that the car did have a new car smell too strong, which was the most complained about.

Wu Qian was sitting at the "Wangjiang Pavilion" for dinner, and today he had no arrangements, so he waited for the evening to fly directly to Nizhny Novgorod on Aeroflot.

was overlooking Huang Pujiang eating with the railing, and learned that the variety show had caused a certain impact overseas, and he was in a good mood, but he was disturbed by the news.

"It's really great, the car is complained about, exposed, does not actively solve the problem of the vehicle, and finds consumers to find the trouble of exposing people, and the independent brand is to let such a black sheep be discredited!"

Wu Qian was very angry, because this car was not a joint venture, let alone an import, but a car of its own brand.

After more than 20 years of rapid development, a number of very excellent independent brands have emerged, and we all understand a truth, technology is the fundamental factor that determines the market power and profitability of products.

These excellent car companies work hard to do research and development, market research, and after-sales service, and do their best to enhance the core competitiveness of their own enterprises.

But the forest is big and there are all kinds of birds, and it is inevitable that there are still some opportunistic companies involved, not studying hardware technology, cutting corners to occupy the market at a price, ignoring after-sales and complaints, doing a hammer deal, and consuming the people's trust in their own brands.