Arthur found that whether you are looking for investors or meeting people in the bank, you must be able to brag about getting money to do projects, and of course, you can't brag nonsense.

Some people say that the biggest Niu Thirteen is probably that the Niu Thirteen you bragged about at the beginning have all been realized.

Indeed, I have to say that in this world, there is a group of people who are no different from ordinary people. Their biggest disadvantage is to brag about the thirteen, and their biggest advantage is that the bragging bull thirteen have been realized...

In fact, when everyone brags, they more or less believe that they can really achieve it one day. From another point of view, these blurted out are actually everyone's dream.

And the difference is that some people finally achieve these cow thirteen, and some people can only brag about thirteen for the rest of their lives...

So, don't be afraid to brag in public, what you have to think about is, how can you achieve it!

Anyway, under the scrutiny of a group of people at Barclays Bank, Arthur was full of confidence on the surface, bragging, drawing the pie of the world's largest cinema chain, and he was actually quite tired in his heart...

I have to say that bragging is a physical job, the lung capacity must be enough to not be discouraged halfway, it is also a technical job, the strength is not too big or too small not to blow the cowhide, well, Arthur is not too shameless, and has a little conscience, although it is bragging, but after all, he is really going to buy the largest cinema chain in Europe, as long as the money is in place, he can complete this dream.

As long as the acquisition is successfully completed, in this way, it is not "bragging", but a real bull!

“。。。 Production, publicity, cinemas and theaters have become indispensable components of the film industry chain. If the movie is compared to a feast, then the producer is the chef who makes the feast, and the taste is controlled by him.

The main "platoon" of the cinema line serves this feast to diners as a waiter, and the cinema is the main "product", providing diners with a place to taste this feast. ”

Arthur smiled calmly and confidently from beginning to end, while talking, he elegantly picked up the coffee cup in front of him, paused less, took a sip, put down the coffee cup and continued to brainwash the people of Barclays Bank.

"As we all know, the final revenue of a movie comes from the box office. From tens of thousands to billions, all of them are accumulated by tickets bought by the audience. The division of labor in the industrial chain determines the flow of money for each ticket.

The core of the cinema chain is to have a qualification license for film distribution. It refers to relying on the theater and taking the film as the link, and the simple understanding of the theater chain is to manage the following theaters it includes.

Similar to the chain franchise of fast food, a theater is like a fast food restaurant, and a theater chain is like a brand, but the theater brand is only responsible for the distribution of the film, and is not responsible for the specific operation of the film. The cinema chain is essentially an asset-light operation, and it is a qualified operation. You can get about seven percent of the total box office of a movie.

Cinema and cinema are two different concepts, and most people will confuse cinema and cinema. The cinema is an asset-heavy operation model, which needs to be completed in all aspects such as design, expansion, construction, transformation, operation, technology, equipment, and projection.

It can be said that the theater is the final end of assets in the entire industry chain, and it is also the most important link. What users are exposed to in the actual viewing of the movie is the final effect presented by the theater!

Theaters also occupy the most important link in the industrial chain, and theaters take 50% of the box office revenue. Theaters schedule films for their own theaters, and the better the quality and quantity of the films scheduled, the box office will naturally not be bad.

My target is the Oldion Group, which operates 244 cinemas with a total of 2,200 screens in the UK and Europe. As the largest cinema chain in Europe, as long as I acquire it, I will use it as a fulcrum, and then carry out a series of mergers and acquisitions to expand the market to Central and Eastern European countries, and when we have consolidated our market and position in Europe, we can enter the North American market.

British films have long been washed away by Hollywood films, but we can get some face back from the film schedule and box office, as long as we have more than 5,000 screens, or even more, then our voice and influence will be the rules that any Hollywood company will have to accept!"

In the end, Arthur's eyes became extremely bright and sharp, and the whole person exuded a strong confidence, which made the people at Barclays Bank on the other side slightly moved, well, the main thing was what Arthur said about 'making rules', which made the representatives of Barclays Bank have a strong interest.

Everyone knows that the monopoly business is the best and the most profitable, if Arthur can really build the world's largest cinema company through capital operation, then everything Arthur is talking about now has a great possibility of becoming a reality.

Hollywood's film industry is not only developed but also powerful, not to mention its cultural export, just in terms of market and economy, Hollywood films occupy almost the vast majority of the world's market share, and this benefit is really very attractive.

David Wright, vice president of Barclays Bank, looked at the information about the Odian Group in his hand, squinted his eyes slightly, pondered for a while, raised his head and looked at Arthur with a smile and said: "Your Excellency, this plan of yours is indeed very attractive, as a good partner, we are willing to support you to accomplish this great ideal... “

"Hehe, thank you, but it's going to take a lot of money!" said Arthur smiling and looking at David Wright.

"Oh, how much do you need?" asked David Wright, smiling, looking at the valuation of the assets of the Odian Group in his hand.

"At least three billion dollars!" Arthur Lion said with a faint smile that stunned everyone in the room, and even Angela, Arthur's financial investment advisor, looked at him with a surprised look.

"Ahem... Lord Boleyn, Odien's asset valuation... David Wright almost spit out a mouthful of old blood, and looked at Arthur with a helpless smile and said.

"Hehe, I'm talking about at least three billion dollars, but it's not just the Odian Group, to be honest, if I only buy the Odian Group, I don't need to trouble your bank at all, I have enough cash in my hand to complete the acquisition of it. Arthur said with a confident and calm smile, and in the midst of everyone's suspicious expressions, Arthur continued.

"My goal is to become the world's largest cinema operator, and it's not just about buying Odien, it's just the first step in my ambition to expand around the world, and my ultimate goal is to capture 20% of the global box office within 10 years.

Recently, I will go to the United States, where North America is the world's largest box office market, and due to the economic crisis, with the decline in the prosperity index of the American film market and the change of people's viewing habits, the theaters and theaters there are having a very hard time.

It is because of the time of dire water and low value that I am ready to pick one!"

Everyone was stunned, but there were also some people frowning, and David Wright even questioned: "Wouldn't this be too aggressive? Acquisitions are easy, but digestion is not so easy, whether it is restructuring, management, or profitability." In the face of the downturn in the U.S. film industry, will the acquisition be profitable, or will there be a "snake swallowing an elephant" indigestion?"

Arthur smiled and didn't shy away from the other party's sharp question. Instead, he said with a smile: "The acquisition of North American cinema chains is only the first step in internationalization, whether it can be profitable can not only look at the present, if we establish contact channels with the information flow and talent flow of the world's major economies, maybe there will be new profit growth points."

As for indigestion, hehe, then digest it slowly, adjust personnel, carry out reforms, it is time to spin up and spin off, it is time to package and sell for sale, it is not difficult to make a profit, what do you say?"

When Arthur's words came out, the faces of everyone present couldn't help but change slightly, and their hearts were cold, and they all had a trace of awe when they looked at the smiling and confident young earl in front of them.

Because the reform that Arthur said is undoubtedly wielding the butcher's knife of layoffs, which is the easiest way and the most ruthless way.

Splitting and selling in packages is undoubtedly the same as selling Yetian, which is the most common way of savage acquisition and the most criticized way to squeeze the final value.

"As long as we have achieved scale and have a part of the voice, then we can negotiate with Hollywood production companies, and then we can also get a piece of the film production field... Arthur looked at everyone's expressions, but he didn't care, but smiled and continued.

As for what happened after the acquisition, Arthur just said that he would reassure the bank, and if he really pursued short-term profits in a squeezing style, unless he really wanted to cash out quickly.

"Your Excellency Bolin, we are very willing to support you in completing this big plan, however, we think that it is more secure to achieve it step by step, and the funds for the acquisition of the Oudian Group, we can sign the contract now... ”

David Wright groaned, looked at Arthur with a smile and said, "As for the goal of North America, if you have a decision, we will stand by your side and support you at any time, how about it?"

Hearing the other party's words, Arthur pretended to think for a while, and then said with a smile: "Okay, it should indeed be achieved step by step, then start with Odien, I will leave a seat for you in the negotiation team, participate in the whole process of the acquisition, if the acquisition is successful, I will also give you a seat in the company's management to supervise, this is my sincerity!"

"Hehe, thank you, happy cooperation!" David Wright smiled when he heard Arthur's words, you know, the most worrying thing about the lending bank is that the other party has taken the money and spent it, and the bank's supervisor has a heart-to-heart game, but he didn't expect Arthur to take the initiative, so that the cooperation between the two sides will be much less suspicious.

"Happy cooperation!" Arthur shook hands with a bright smile.