According to the accurate information obtained by the reporter in front, the investment in the first phase of the project of Zhonghua Group is 800 million US dollars, and the total investment of 16 parts suppliers supporting the landing is 500 million US dollars, and a total of 1.3 billion US dollars is already a sure landing amount.

As for the second phase of the project, it will be promoted after the completion of the first phase of 120,000 units, and the scale of the first and second phases of the project will be 360,000 units. All of them will be invested in the entire China Industrial Park, which will be no less than $2.5 billion, which can be regarded as one of the largest industrial investment projects in California and even the United States in the past two years. ”

In the staff canteen of the headquarters of the China Group, the TV screen is broadcasting the news of the China Group's investment and construction of factories in the United States, and the importance of the project can be known when you see the joint platform of the Chinese and American heads of state.

Many technologists who came back from Detroit suddenly couldn't believe it when they heard the news. In less than ten years, the Chunghwa Group has caught up with the international auto giants and has the ability to wrestle with them on the spot.

Like China's economy, China's automobiles have been reborn in just ten years, and it can be said that they are running forward with the pace of the motherland, and they have not dragged the people back.

Of course, if there is no Zhonghua Group, then the automobile industry should not reach the current height, and may still not be able to get rid of the dilemma of changing technology from the market.

It should be the lifelong wish of many Chinese automakers to be able to bring the flames of war to the United States.

"Now there should be no one to scold Chinese cars for being as uncompetitive as Chinese football! We have really rushed out of Asia and killed ourselves in the base camp of the United States. ”

An old employee who has been in the factory for 8 years clenched his fists and said fiercely.

His son, who is in the first grade, came home yesterday excitedly to report that he had been praised by his teachers at school. Because my father worked in the Zhonghua Group to build a car, and the Zhonghua brand car was sold to the United States, which won glory for the National University, the teacher called on the whole class to learn from Dad.

"We are ordinary people, can we count today as joining the gang and doing an earth-shattering event, which is worth bragging about to our children and grandchildren when we are old. ”

The mood of the workers around me is also very high, and the fruits of their labor have been affirmed.

The same situation happened between other tables, and everyone exchanged heads and ears, which soon extended to workshops, offices, and research institutes, and the whole Zhonghua Group was filled with a scene of celebration.

Although I have heard of it for a long time, but seeing the scene from the special report of CCTV news, the counterparts of other domestic manufacturers have mixed feelings.

"Look at the people, look at us, it's really more popular than people! Our production line is almost out of the pot, but people have the strength to go to the United States to build a new production line.

I can't even drink water with the wolf, and I can't even drink water with the pig!"

Due to the squeeze of Zhonghua Group, the sales of FAW's own brand further shrank, and it had to significantly reduce production and call it maintenance and adjustment, resulting in a cliff-like decline in the income and treatment of workers.

This makes many old workers complain, you must know that when FAW Hongqi swept the domestic market, Zhonghua Group was still a small workshop that could not build motorcycles.

Thirty years in Hedong, thirty years in Hexi, the times have become too fast.

"Although the factory leaders just held a meeting to announce that the year-end bonus will be the same as last year, everyone knows that the Roewe and MG (MG) brands are not going well, and a large number of cars are squeezed at dealers. We have lost a lot of money in our own brand, and it is said that if it weren't for the profits paid by the joint venture factory, we might not even be able to pay our wages.

I'm going to find a way to transfer back to the joint venture factory, and if I stay here, I won't last long. ”

SAIC has spent a lot of money to integrate Nanqi, and has come up with a strategy of two independent brands, Roewe and MG. Many technical backbones were withdrawn from the joint venture plant to support their own brands, but the response of the new car market was very general, except for the Yangtze River Delta barely had sales, and there was no trace in other parts of the country.

The main reason is that the majority of consumers have given the Zhonghua Group a mouth, as long as it is an independent brand, it will be unconsciously compared with the Zhonghua Group models, and at a glance, you will know that the cost performance of the new car is lagging behind.

Compared with the one-stop independent research and development level of Zhonghua Group, SAIC's own brand, which has just digested Rover Automobile, is still very weak and cannot compete at all.

"The three major pieces are better than you, the models are more beautiful than yours, and the more terrifying thing is that the price is cheaper than you! Even if you blow the sky, consumers still rush to Zhonghua Group. The situation in front of us is fundamentally unsolvable.

The factory leader said that the difficulty is only temporary, and our own brand will definitely catch up with others in the future. He also used the rival Zhonghua Group as an analogy, saying that the opponent's car-making level was very bad ten years ago, and now it is just as successful.

In my opinion, this time and that time. The Chinese know the Chinese best, will the China Group still give us time? It is okay to lose one year, and which leader can withstand throwing money into this bottomless pit after five or six years!

Even if we can afford to spend money, can we catch up with the current level of the Chung Hwa Group?"

The eyes of the masses are bright.

In the face of Zhonghua Group's beginning to monopolize the self-owned brand car market, many SAIC employees can analyze the future outcome.

This key employee planned to be transferred back to SAIC Volkswagen to continue working, and the salary from the main brand department was raised by one level, but it was a year-end bonus, which could not be compared with the joint venture. What's even more terrifying is that there is no tomorrow in sight, and employees are privately spreading that their own brands will be closed in a few years. It is better to run back to the joint venture factory now to find a way to occupy the pit than to run again when the sky falls.

Even FAW and SAIC's own brands are not happy, not to mention the second automobile, which focuses on major joint ventures and has little investment in its own brands, and their independent brand strategy has not been seen in the mass production of new cars to the market.

"We are still debating whether to do a good job in the Dongfeng brand through independent innovation, or to directly replace the old models eliminated by foreign brands with domestic standards in the name of technological transformation. ”

Compared with the serious losses caused by FAW's own brands, the economic situation of FAW's own brands is relatively better.

Because they only made internal prototypes, and did not put them into large-scale production, the losses were enough to control.

It's ironic that the slowest runner suffers the least loss, because the leader is so dazzling that he gets down to the top of his rivals who have been chasing him.

The history of the second automobile to engage in its own brand should be considered early, but it lost to Hongqi in the early stage and lost to China in the later stage, and there is really no gene for independent cars.

"No one wants to come, they all know that this is a fire pit! The team is scattered, everything is a good thing, and there is no longer the backbone of the older generation.

Those who have a way have all run away, leaving the old and the young, and there are a bunch of bureaucrats who can only pat on the back, even if there are people who understand, they can only pretend to be confused and follow the bastards. ”

If it weren't for family factors, the backbone of the second automobile who spoke would not hesitate to fly southeast and join the thriving Zhonghua Group.

The independent brands of the three major automobile groups are already dying, not to mention the "three small" and even other state-owned brands. Originally, after joining the WTO, everyone thought that Chinese brands would be defeated by foreign giants, because there was a huge difference between the two in terms of strength.

4 trillion brings a new wave of dividends in the Chinese market, half of the joint venture brands have been eaten, and the rest has been covered by the Zhonghua Group, causing other independent brands to fall down from hunger.

Unexpectedly, it was the rapid rise of Zhonghua Group, which greatly compressed the living space of China's independent brands.

"Only the Chinese can defeat the Chinese!"

This sentence is applied to the current Chinese automobile industry, although cruel, but very realistic.

The Chinese market has cultivated the Zhonghua Group, and in order to have the strength to compete with the international giants, the Zhonghua Group has to quickly absorb all the nutrients that can be touched, and at the same time it has grown into a towering tree, and at the same time, it has also survived the companions who grew up together.

To sum up the performance of Zhonghua Group in the Chinese market last year in one sentence, it is - "Selling crazy!"

Respond quickly to the domestic market, and constantly improve the product line, with the two major brands of Zhonghua and Huaxia flying together, jointly reaping the dividends of Chinese consumers.

Large, medium and small SUVs and sedans are the main force, pickup trucks, buses, trucks are auxiliary, motorcycles and electric bicycles are supplemented, and Zhonghua Group's products are spread across 9.6 million kilometers of streets and alleys.

The scale effect achieves the lowest cost, and the low cost leads to the price advantage, the price advantage brings the increase in sales, and the sales volume is high, and there are sufficient profits and can be invested in the research and development of new products, forming a sustainable development strategy.

In order to reap the market dividends as soon as possible, Zhonghua Group launched a huge promotion plan to reduce the product price to an unprecedented level, attracting the attention of many consumers.

As a result, other competitors will follow suit, sell one and lose one, because the cost cannot be as cheap as Zhonghua Group.

Han Hao's Yangmou has already exhausted his intentions, and he is ready to go all out to fight the joint venture brand head-on in the next few years.

The good days when everyone could sell cars and every family could make money were coming to an end, and China's auto market would inevitably embark on the road of monopoly and oligopoly.

The so-called sold out means that the inventory rate of Zhonghua Group is outrageously low, and it sells as much as it produces, which is almost close to zero.

Of course, this is also inseparable from the company's emphasis on market research and arranging production plans with market feedback. The models that sell well in the market will be produced more, and the models that are not sold will be discontinued.

In the past, the extensive operation of only selling it out should be transformed into a refined marketing that takes service first to maintain customers, further sink the market and strengthen brand loyalty.

"Follow Han's richest man, there is no one who doesn't make money!"

At the dealer conference, after more than ten years of ups and downs, distribution agents around the country have come to a unified conclusion.

Thanks to its sales network in urban and rural areas across the country, Chunghwa Group's domestic sales exceeded 4.5 million units last year, an increase of 43% year-on-year.

There is no doubt that in 2010, China's auto market once again ranked first in the world, with 18.6 million passenger cars and commercial vehicles combined. Compared with more than 13 million units last year, it is nearly 5 million units more.

As a rising giant, Zhonghua Group occupies nearly a quarter of the domestic market share with 4.72 million vehicles, which can be said to be the leader.

SAIC Motor Group, which ranked second, won 2.55 million units by SAIC Volkswagen, SAIC-GM, SAIC-Wuling, and SAIC Roewe, of which joint venture brand cars contributed the vast majority.

The second automobile, FAW and Changan Automobile occupy the third, fourth and fifth places respectively, and their sales are all fluctuating around 2 million units.

In terms of actual figures, the sales volume of the top five automobile companies accounted for more than 75% of the total sales, and the concentration of competition has further increased.

Unlike other automakers, whose annual sales are basically based on the domestic market, Chunghwa Group also has a huge overseas market.

The domestic sales of 4.72 million units have actually surpassed the group's global sales of 4.03 million units last year, reflecting the dividends of the rapid growth of the Chinese market. In China's new market increment of 5 million vehicles, Zhonghua Group ate 2.09 million vehicles, nearly half of the share.

Combined with the 1.46 million units contributed by overseas markets (including 520,000 units provided by Volvo and Land Rover), the Chunghwa Group's total sales reached a peak of 6.18 million units.

Such an unprecedented good result has pushed Zhonghua Group to the throne of the world's fourth largest car company, surpassing Ford and Renault-Nissan to become a new giant after Toyota (7.52 million), Volkswagen (7.2 million) and General Motors (6.82 million).

The subprime mortgage crisis led to a recession in the U.S. auto market, and sales of both Toyota and GM stagnated, while Volkswagen and Chunghwa Group, which are thriving in the Chinese market, made significant progress and both made it to the top four.

From the sixth oldest in the world to the fourth, the rapid pace of the China Group has shocked other auto giants, and if it continues at the current pace, the possibility of Chinese taking the first place will soon come.

The global automotive competition pattern, which has finally stabilized, is estimated to have to be rewritten soon.