814, "The Old Man and the Sea" overseas published (2/4 for subscription)

In the morning, Li wanted to send Master Dou Dou to kindergarten, and saw Chen Leyu sending Xiaoyuzi to school. Xiao Yuzi ran over excitedly, but this time she was not looking for her two young ladies for the first time, but looking for Li Xiang: "Brother, have you become Xiao Nannan's brother?

Li Xiang smiled and said, "That's how I changed. As he spoke, he suddenly had an extra candy in his hand.

"Wow~~~~" Yuzu was surprised, "You can do magic." ”

Dou Dou pursed his lips and walked away without interest at all, and Li Daxiang would lie to the little girl.

The teacher stood aside, looking at it with the same relish as the little grapefruit.

Li Xiang gave the candy to Xiaoyuzi and said, "Hurry up and go to kindergarten with Miss Shishi." ”

Seeing them enter the kindergarten, Chen Leyu said with a smile: "Yesterday, I heard Xiuzhen say that you recognized Xiao Nan Nan as your sister, and it was not unexpected, Xiao Nan Nan will have someone to support you in the future." ”

Li Xiang said: "No surprise, you must know what my nickname is in the entertainment industry." ”

Chen Leyu said: "Brother." ”

Li Xiang: "So, everyone is my sister. "I want to sprinkle my love on the stars and the sea.

After saying goodbye to Chen Leyu, Li Xiang drove to the studio, and Gu Qijing said: "People from Huaxia Bookstore and Ding Ding Book City want to visit the studio in the morning. ”

Li Xiang took out the laptop he had brought home from the weekend from his backpack, put it on his desk, opened it, sat down, and asked, "Is there a result of the overseas publishing matter?"

"Translations in 12 languages have come out, and since last week, the bookstore has been looking for overseas partners, and now we have preliminary results and want to report to you in person," Gu Qijing said. ”

Since Wang Yinzhen arrived at the studio, Gu Qijing's responsibilities have changed, from the original Li Xiang's assistant to the independent person. Today, Wang Yinzhen is in charge of the music business, while Gu Qijing is mainly in charge of the literary business, and Xiao Zhang is under her leadership.

Li Xiang said, "Then call them over." ”

As he spoke, he opened the drawer of his desk and pulled out a box of mints, unscrewing the lid only to find that it was empty.

Gu Qijing said: "I just bought two boxes here, and I haven't had time to put them here yet." ”

She pulled out two boxes of mints from her pocket, Bear's. After following Li Xiang for so long, I have a clear understanding of his taste.

"Thank you. Li Xiang said, took it with a smile, unscrewed the cap of a bottle, poured two into his mouth, and then put the bottle in the drawer.

Gu Qijing said: "I will call the two bookstores first and ask them to come over now. ”

Not long after she went out, she took Xiao Zhang into the office and said, "It will take them 20 minutes to arrive, so I will report to you the general progress first, and they will have more details later." ”

Li Xiang replied to Youyi's words on the computer, then closed the computer, got up and went to the sofa area to listen to their progress report.

About a quarter of an hour later, a vice president in charge of overseas markets arrived first, accompanied by a female secretary, who introduced that she was a promotion manager, not a secretary.

Less than five minutes later, the vice president in charge of overseas markets at Huaxia Bookstore also arrived, along with two young people, a man and a woman.

Li Xiang said: "Thank you, you have worked hard during this time, and now the sales of "The Old Man and the Sea" in China are so good, you have taken the first credit." ”

The vice president of Huaxia Bookstore said with a smile: "Iron still needs to be hard, the main thing is that the book is really good, otherwise it will be useless for us to talk about lotus flowers, and no one will buy it." ”

The vice president of Ding Ding Book City also said: "If the book is good, we can sell it well." At the end of the year, we still have a lot of work to do, such as preparing for next year's literary awards. Li Xiang You can rest assured, the quality of the book is obvious to all, the reputation is excellent, and we will definitely help you get a few important awards back. ”

The so-called public relations does not mean that the relationship is bought, but some necessary personal contacts, such as a collector's edition of "The Old Man and the Sea" given to the critics and writers of the jury, which is not uncommon, but this is politeness, politeness, people will open it more or less to see, maybe they will like it when they see it. But if you don't give it away, thinking that if the book sells well, people must have read it, and you may miss out on the award. This is similar to the selection of the Oscars and Golden Globes, whenever the awards season comes, the film company will find various connections to try to give all the judges a copy of the film's disc.

The people of Ding Ding Book City said: "Good books should be shared, now the domestic sales are so good, Li Xiang you and us, have seen the prospects of the overseas market, during this time several major language versions have been translated, the proofreading has been completed, we and Mr. Zhang together, a total of selected overseas publishers, today to discuss, some key matters need you to finalize." ”

Mr. Zhang of Huaxia Bookstore said: "Mr. Ding, let's talk about it." ”

Mr. Ding of Ding Ding Book City said: "Okay, then let me explain the situation in detail." ”

The content he told was basically the same as what Gu Qijing told Li Xiang just now, but it was more detailed, and finally I heard Mr. Ding say: "Now, Mr. Zhang and I are inclined to four publishers, namely Larousse Publishing in France, Besmann Publishing Group in Germany, Hill Publishing Group in the United States, and McGraw Press. This time, the four publishers are the leaders of the book market in Europe and the Americas, and when we sent them publishing invitations, they were all very interested and basically talked about it after two rounds. Among them, the French publishing house Laroux even took the initiative to talk to us for 5 rounds, and they were very willing. ”

Li Xiang asked, "Do I need to negotiate with these four publishers now, or choose a few of them?"

Mr. Ding said: "Just choose two or three, you can't entrust just one, and you can't entrust too many families, it's not good." ”

Li Xiang asked: "Don't Ding Ding Books and Huaxia Bookstore have overseas branches? For example, the European market, which is one of the largest book markets in the world, is it impossible for the two of you to develop the market without a branch there, right?"

Mr. Ding said with a smile: "Of course, in this regard, although Ding Ding Book City has not been established for a long time, we have set up branches in 32 countries and regions around the world to develop the local market. Huaxia Bookstore's overseas marketing network should be more perfect, right, Mr. Zhang. ”

Mr. Zhang said: "We have been in business for a long time, and now we have set up 120 publishing house branches in 95 countries and regions around the world. ”

Li Xiang asked: "Then why can't you publish "The Old Man and the Sea" overseas, and why do you have to find another publisher? ”

Mr. Ding said: "This is related to the policies and regulations of each country, most countries are very strict in this regard, such as our country, if foreigners want to set up a publishing house here, it is not impossible, but it is difficult and difficult, and if you want to become bigger and stronger, compete with local publishing houses, there is almost no advantage." We are facing the same situation, first of all, it is already very difficult to get the publishing and distribution qualification, secondly, to establish a marketing network, and finally, it is very important to distribute books for publicity, without media resources, it is too difficult to become a strong publishing house. The four publishing houses I just told you about basically have their own publicity channels, and they even belong to a certain large media group. The branch we have set up now is more to do some things of liaison, communication, coordination and supervision. ”

Mr. Zhang said: "We also want to directly act as an agent for the overseas publishing business of "The Old Man and the Sea", which saves a lot of things, but we know that our ability is limited, so we can only find overseas publishers." ”

Li Xiang said: "Understood, since you have discussed several rounds, what are the conditions given by the other party now?"

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