Chapter 219: Ford Comes
Huaxia Industry's application for an additional issuance of 570 million yuan of A shares has been approved by the China Securities Regulatory Commission, and the main purpose of the money will be used for research and development, and the transformation of the production lines of the three major bases of Ningdu, Jiangnan and Tianye Automobile. Pen | fun | pavilion www. biquge。 Another highlight of info is the establishment of foreign car sales channels, especially in preparation for entering the Southeast Asian and Russian markets.
This is a very positive signal, indicating that the state recognizes the current Zhonghua Group's move to maintain high investment in R&D, and actively welcomes Huahua brand to go abroad and achieve external expansion and development.
In addition to motorcycles, the Huaxia brand also has automotive products such as micro-buses, micro-cars, light buses and pickup trucks, and has initially formed a complete product system.
The additional issuance has been enthusiastically subscribed by institutional investors, and there are now very few companies with such brilliant performance as Huaxia Industry in the A-share market.
China's stock market has been rising since May 1999, ushering in a long-awaited bull market, and both individual and institutional investment enthusiasm is very high.
The emergence of the bull market also led to the rise of Han Hao's net worth, otherwise why would he be the richest man so easily.
In addition, in terms of bank credit funds, including the five major state-owned banks and Minsheng Bank, China Group has an authorized quota of nearly 8 billion, indicating that financial institutions have listed it as a high-quality customer.
Under the management of Liu Yonghao, Minsheng Bank landed on China's A-share market earlier than expected.
At the stock exchange, Han Hao and other business bigwigs witnessed the historical moment of beating the gong, indicating that Minsheng Bank will become another financial force in addition to the state-owned commercial banks. The main competitors faced by Minsheng Bank are CITIC and China Merchants Bank, all of which are about the same size, and they are all expanding from regional banks to the whole country, among which China Merchants Bank has the strongest development momentum.
"China Merchants Bank is a very good learning object, they have a lot of ideas, we need to learn from them!"
As Liu Yonghao, who actually controls the daily operation direction of Minsheng Bank, he is full of praise for the operation of China Merchants Bank and is determined to learn from this competitor.
After years of entrepreneurship together, the Liu brothers have accumulated a lot of net worth, and now the brothers have a conflict in the development concept, so they agreed to separate development. Liu Yonghao, as the most famous figure among the brothers, also got the most in the division of assets.
"China Merchants Bank, which has developed from the forefront of reform and opening up, does have a set of operation and management. Your proposal, I raise my hands in agreement. ”
Liu Yonghao will communicate with Han Hao first whenever he has a big business move, after all, both of them are nominally vice chairmen of Minsheng Bank. In fact, as long as Han Hao supports it, Liu Yonghao can control the board of directors and let his intentions be implemented in Minsheng Bank.
Minsheng Bank issued 350 million shares at an issue price of 11.8 yuan, and the closing price reached a high of 20 yuan on the same day.
Under the amplification effect of the bull market, the share price of new stocks has risen very quickly.
As one of the shareholders, Kim Yangyong also appeared at the scene, and also had a brief conversation with Han Hao for this purpose.
"Brother Han, I really envy you, you don't have a mother-in-law on your head, you can do whatever you want! ”
Walking into the stock exchange in Hujiang City, Jin Yangyong likes that the air here is full of money. As expected, his previous plan of 2.4 billion MBO with the local government was beaten back. This is the closest he has come to success, and he almost became the true owner of Brilliance.
The current leadership overturned the plan without explanation, which made him disappointed again.
"I was just born in good times, and there were fewer troubles than when you started your business. Sometimes, though, take a step back and open the sky. ”
Han Hao also knew about the changes in the political scene in Liaoyang Province, and it seemed that the situation was not good for Jin Yangyong.
"Along the way, my judgment has never made a major mistake, so this time I also have the confidence to cross the river once and break the boat once! Brother Han, maybe it won't be long before you and I drink the Yangtze River together and work together to create a great cause. ”
Jin Yangyong boasted that he also had people who could speak well in the capital, and according to his exploits to Hua Chen, it was a big deal to eat separately in two shots, and he could always hide if he couldn't afford to provoke him.
The Dingzhou municipal government welcomed Jin Yangyong very much, not only gave him a large amount of land free of charge to build a joint venture factory with Rover, but also entrusted him with full authority to capitalize the operation of the cross-sea bridge. Haizhou City engaged in the automobile industry, and the Zhonghua Group made it prosperous, and Dingzhou also wanted to build a nest to attract phoenixes to let Rover land. According to Jin Yangyong, the Brilliance Rover project will invest at least 5 billion yuan.
For the future planning of Brilliance, Jin Yangyong already has a blueprint in his heart, Shenjing City will become a bus base, and Dingzhou City will become a new car base.
His positioning must conflict with the Liaoyang government, and the local government will not watch Brilliance split in two, allowing Jin Yangyong to go south with high-quality assets.
Therefore, contradictions will inevitably arise, and at present, both sides have not torn their skins for the time being, and there is still a glimmer of hope for peace.
Although Suzuki Motor obstructed in many ways, and even asked Changan Automobile to suspend joint venture negotiations with Ford at the level of national diplomacy, Changan CEO Yin Qiuhui did not back down and insisted on introducing a second joint venture.
Behind Suzuki stands General Motors, which owns 20% of Suzuki and is its largest shareholder, so in order to disgust its rival Ford, GM has done a lot of damage behind it.
Compared to Ford, Suzuki is too weak and only excels in the field of small cars, but Ford is the world's second-largest automotive group, with a complete range of cars and many sub-brands.
As long as people in their right mind know who to choose to work with!
"Although Suzuki has helped Changan Automobile grow, it is not its turn to tell who Changan wants to marry!"
Yoon was extremely disappointed with his partner Suzuki.
In order to sanction Changan, Suzuki suspended its technical cooperation with Changan and canceled the originally planned introduction of models. Instead, he focused on Changhe and used another domestic joint venture partner to balance Changan Automobile. Changhe Beidouxing was able to go public smoothly thanks to the help of a large number of experts transferred from Suzuki's headquarters. In order to stimulate Changan, Suzuki announced that it will launch a new sedan product to Changhe in the near future.
Suzuki's dismantling behavior not only caused Changan to lose its leading edge in the field of micro-cars and lose to Zhonghua Group, but also made Changan's original planning route interrupted and had to rely on itself from scratch.
Fortunately, the negotiations with Ford are now going well, and everyone believes that China will be the next growth point of the world auto market, and each side sees the other as their most suitable partner in China.
Bill Ford, chairman of the Ford Group, was invited to China, where he will be received by the Chinese premier in the capital, Tianjing, to make the final public relations arrangements for the Changan-Ford joint venture project.
Ford has failed three times in the Chinese market, and this time the partnership is really not to be missed, so Ford has agreed to launch its globally synchronized Ford brand models in China. From the Fiesta for small cars, to the Focus for the compact sedan, to the Mondeo for the midsize sedan.
Any of these three products is a well-known role, much stronger than the Alto and Antelope introduced by Suzuki.
Changan, as one of the enterprises designated for the production of micro cars, is only allowed to produce cars below 1.0L in the national catalog. But what Changan wants most is the mid-level sedan Mondeo, seeing the same model of Accord and Passat killing all sides in the Chinese market, and it is expected that this year's sales will exceed 30,000 and make a profit of more than one billion.
But now the prime minister said that domestic investment should be strictly controlled, and the car production catalog enterprises will not let go of changes, which makes Changan declare the joint venture when the model can only give priority to small displacement, so the carnival has become the first model of Changan Ford off the assembly line.
Zhonghua car was attached to the second automobile, and at that time, it could directly get on the 1.8L car, and later it also had Jiangnan Automobile, and the country passed it by default on the catalog.
Although Chang'an is now a central enterprise, they are now facing the cusp of the storm and have to succumb to the shackles of micro-cars in the automobile management catalog.
"First press the 1.0L report, the Passat said that the Santana facelift project passed, in fact, the two are very different, and we can also have a steal in the future. ”
The central government is strict, and the company has to find ways to find countermeasures, Yin Qiuhui is now the first to implement the joint venture with Ford, and then consider more operations in the future.
"We at Ford have always wanted to contribute to China's economy, and Changan Group is a very good partner, and we are willing to enter the Chinese market after GM's model. ”
During the Zhongnanhai talks, Bill Ford met with the prime minister, who is known as China's economic tsar, and expressed to him Ford's determination to enter China.
"Automotive is a pillar industry that is very important in China, and we welcome Ford to China to help the development of China's automotive industry. China needs advanced technology, and I hope that you, Ford, can support the technological progress and development of our Chinese enterprises. ”
Now that China's accession to the WTO is imminent, there has been a big discussion in China about whether China will become an OEM factory for advanced foreign enterprises. One of the most typical cases is the automobile industry, which has been a joint venture for nearly 10 years, and the Chinese side has actually been in the role of OEM and has not been able to make progress in independent technology.
The Prime Minister took note of this and therefore focused on technological development.
Ford agreed to establish a regional R&D center in China to help develop automotive technology in China.
In November 2000, the China Economic and Trade Commission officially approved the feasibility report of the joint venture between Changan Automobile and Ford Group, which shows that Changan Ford has no obstacles to the implementation and that Changan Ford will become another new force in the Chinese automobile market in the future.
However, Bill Ford did not leave China after that, but flew to Jiangzhou and visited the Zhonghua Group with great interest.
When he was in the United States, Bill Ford was interested in the Chung Hwa Group, and this Chinese private company that could attract BMW's resolute joint venture should have its own unique charm.
When the dust settled on the joint venture with Changan Automobile, Bill Ford was more relaxed about choosing Ford's second partner in China.
The success of Volkswagen in the north and south has made Ford also interested in learning and making full use of the two major joint venture partners in China.
In response to the olive branch thrown by Ford, Han Hao did not refuse or immediately agreed, if there was a good opportunity, he would not mind cooperating with Ford.
Seeing the modern factory building and brand-new automobile research institute of Zhonghua Group in Jiangzhou, Bill Ford had the illusion of time and space, which is more like an era ahead of its time than Changan Automobile, which is also located in China.
Chang'an's dilapidated factories and dazed workers fully met his imagination of China, but when he came to Zhonghua Group, he saw the world-class production lines and energetic and confident workers, which really exceeded Bill Ford's expectations.
Seeing this, he suddenly understood why BMW chose to produce in a joint venture with Zhonghua Group.
In Jiangzhou, he smelled Detroit, especially at the China Automotive Research Institute, where he felt like he was in the Ford Research Institute, where everything was full of familiar American style.
"We are trying our best to catch up with the international mainstream standards, and since everything is starting from scratch, we can copy many mature management systems in the United States!"
Zhao Quanfu said to Bill Ford when introducing the institute.
"If I had met you a day earlier instead of Chang'an, maybe the Chinese representative who signed the memorandum of understanding of joint venture in the capital a few days ago would have been you. ”
As an elite who has been immersed in the automotive industry for many years, Bill Ford can see at a glance that Zhonghua Automobile is now on the right path of development.
However, the Zhonghua Group has already made a joint venture with BMW, and if it wants to make a joint venture with Ford again, the difficulties will suddenly become greater.
If it really wants to make a joint venture with China, then Ford will have two major options.
The first is to launch a regular sedan like the Ford brand, and the second is to use the experience of Chung Hwa and BMW in the production of luxury cars, and in the future, the production of its luxury car brands will be placed here.
"China should join the WTO next year, when the market environment will change. Our current focus in China is to prioritize Changan Ford, and we will decide on the next joint venture partner when the time is right. ”
Bill Ford explained to Han Hao very calmly.
"The door to our cooperation is open at any time, as long as there is a good opportunity to achieve a win-win situation, then everything can be discussed. ”
After all, Ford is the world's second-largest car company, with many sub-brands, and it may be a good choice if you really want to make a joint venture.
Han Hao is now open to this, as long as the joint venture requirements do not include the abandonment of independent brand development, he will wait for the price to sell.
The news of Ford and China getting too close soon reached BMW's ears, and the scandal of its joint venture partner in China made BMW not very happy.
They hope that China can be the only joint venture partner, so that they can focus all their energy on BMW, if another Ford comes in, not only will it divert resources, but it will also face a competitive situation in the same room.
"I remember you said that everything is based on the interests of the joint venture company as the code of action, and now that China BMW is not on the right track, you plan to make a joint venture with Ford, which is a bit unauthentic, right?"
As BMW's military supervisor in China, Paison must raise BMW's voice in protest.
"Ford is just here to see if we have no intention of joint venture. Chung Hwa BMW is really the focus of my work right now, and you can see which side of the office on either side of me is spending more time. Mr. Paison, I spend more time with you than my family and friends. ”
Han Hao knew that BMW would definitely be nervous, so he explained generously.
"At the beginning of the negotiations, you BMW insisted on not including the only partner of the two sides in China in the treaty, because you wanted to keep another joint venture place. If you can think like this, then we will naturally have the opportunity to find other joint venture partners.
However, I can guarantee that the introduced models will not directly compete with BMW products, so as not to cause conflicts among everyone. ”
In order to appease BMW, Han Hao still made a certain misplaced competition promise, such as if he really wanted to enter a joint venture with Ford, he would not say that Lincoln, Jaguar, and Volvo cars would be introduced into production.