Chapter 236: Word of Mouth Explosion (1/6)
Lu Xiaoran was actually a little worried.
Because "Time and Space Traveler" is not an orthodox drama, and the dramatic conflict is not very sufficient.
What the movie wants to express is actually warmth, the kind of very simple and subtle happiness for family and lovers, no ups and downs in life, no wind and waves, about time, marriage, true love, life and death...
In his opinion, this kind of movie should be considered niche.
However, the feedback from the live audience told him that his worries were unnecessary!
......
The main creators of "Time and Space Traveler" have been interviewed by the media.
"Actually, I learned the colors of the French New Wave in this film, and the sun was shining throughout. "Time and Space Traveler" does not have the so-called blockbuster domineering, and there is a fresh and warm breath in the face. I think this is the most needed comfort for the audience at the end of this year. ”
"I wanted to present a heartwarming film that would touch people's hearts..."
Then he said: "I chose Tangtang as the protagonist because I like her temperament." ”
Tangtang also said: "Thank you Director Lu for your support, he knows me and knows what role I am suitable for..."
Both on and off the stage were choked on dog food, and it took a long time before a reporter asked: "Director Lu, the box office result of your last movie was 180 million, I want to ask, what are your expectations for the box office of this movie?"
"To be honest, I decided to make this film in the first place because I didn't want to be stuck in a safe zone with a touch of adventure. The mood is half proud and half uneasy. Pride, of course, is that we have made a great work, but we are not sure if it will be accepted by the market. Because this movie is so sweet, I don't know if the market will like it... But just now, the performance of the audience made me completely relieved. Thank you, thank you!"
The reporter was a little dissatisfied: "Director Lu, you say the number!"
“... I'm not specifically predicting the box office... What is the highest box office of our current domestic love-themed movies?"
Someone immediately replied: "If You Are Honest, Do Not Disturb, 325 million..."
"That..."
Lu Xiaoran originally wanted to say, then double...
What is 3.25 twice as much as a horse, 6.5...
"Let's tie it, I also predict 325 million..."
As soon as the words fell, everyone looked at Lu Xiaoran in surprise, obviously shocked by his speech, and some even thought that Lu Xiaoran was grandstanding.
"If You Are Honest, Do Not Disturb" is Feng Xiaogang's pinnacle...
Feng Xiaogang + Ge You, the duo experimented for decades, and then in exchange for the box office explosion of "If You Are Honest, Do Not Disturb"...
Why are you Lu Xiaoran?
"Do you think you are more powerful than Feng Xiaogang?"
“... No, I'm just casually talking about a data, don't report blindly, Feng Xiaogang and Zhang Yimou are directors I particularly admire, and the thriving development of the Chinese film market is inseparable from Zhang Yimou's pioneering and Feng Xiaogang's continuous efforts, they have made indelible contributions to the blowout development of domestic cinemas with their film works. ”
"You media like to see Chinese filmmakers fighting, in fact, we are also audiences, and we have our own favorite filmmakers..."
......
Lu Xiaoran made a move with reporters here, and on the Internet, especially on Weibo, materials related to "Time and Space Love Traveler" were released in a centralized manner!
"For the people we love the most, we don't say forever, we only say cherish. I almost cried in the cinema - "Time and Space Traveler"
"Time travel is just a gimmick, and the most important thing is family affection. When the protagonist discovers that even if he can travel through time, he still can't avoid the tragedies of those lives. For example, the loss of a loved one, we have always been unable to do anything, and this is probably what touched me the most. The ultimate theme is still learning to love, learning to live, and cherishing every day with your loved ones, which is easy to say, but quite difficult to actually do. The same should be true in life. ”
"Maybe it's to sell films, packaged as a love story, watching the movie, although a few words in the middle are unreasonable, but it's really good, about time, about life, it seems to be about movies, that dark cabin, why not be a movie theater. ”
"I love this movie to death! I like Lu Xiaoran the most, waiting for Tangtang to appear in the dimly lit alley outside the door. In the love story told in general movies, the heroine is definitely a goddess-like effect, and she walks down from the carriage and shows a stunning face under the brim, or is washing the car, with long legs, hips, and big breasts at a tempting angle.
But Tangtang's appearance is really ordinary, with uncool bangs, wearing a skirt that is not sexy or trendy at all, not sultry or confident when speaking, very shy, and even a little afraid to look at you in his eyes. Sneaking a glance at you, and then looking at the lights, and looking at the stones in the alley, is there anything more innocent and unworldly than this?"
Zhang Jin was born in advertising, he has a very good set of marketing, this time the "Time and Space Traveler" promotion, at the beginning of the traditional Internet delivery, and then concentrated on Weibo...
Weibo is also very cooperative, and the homepage plays the trailer of "Time and Space Love Traveler", focusing on the first meeting between the two and the wedding...
The result?
The 100,000 low-cost tickets offered by Orange Ticketing on the first day were swept away...
Even the 400,000 sheets on the 28th and 29th were swept away...
So, Zhang Jin urgently set up 200,000 low-cost movie tickets...
This time, the ticket is supplemented, and the orange is only ready to smash 5 million, and now it seems that I can't beat it without 8 million!
......
The word-of-mouth of "Time and Space Traveler" exploded!
On the first day, Douban scored 8.8 points, and Time.com scored 9.1 points...
The audience enthusiastically praised the rumors: "Beautiful casting, beautiful soundtrack, beautiful modeling, beautiful shots, beautiful plots, beautiful lines, such a movie that makes people feel good, I almost forgot how beautiful love events are, but the movie not only describes love, but also a warm family, such a movie is so rare!"
"I thought it was just a marriage proposal, but I didn't expect to talk about a very heavy life, and I was very moved. ”
"Lu Xiaoran's transformation tells us that he is not only good at crime themes, but also good at touching the soft parts of people's hearts, I like it very much!"
"Ahh Sugar candy is so beautiful, Lu Xiaoran is so cute, I like the two of them so much!"
The most unexpected thing is "Southern Weekly", the front page A page opened a film review: "This year's Chinese New Year, I was looking forward to "Three Guns" the most, I had nothing to do, and I went to see Lu Xiaoran's transformation work "Time and Space Traveler", a very good movie!"
"He grasped the three basic points, the story, the location, and the actors.
Lu Xiaoran is a very good screenwriter himself, in other words, his stories are much more beautiful than most directors in China. In fact, what the film expresses is nothing more than cherishing the spirit of the moment, this kind of plot is endlessly emerging in overseas movies, as for the time and space travel factor, we can also see similar things in many movies... But the rhythm of "Time and Space Traveler" is more appropriate, it is not just to tell you to cherish the present.
It's a witty story to tell you...
The exterior scenes of the movie are also very beautiful, whether it is a villa in Hainan or a hutong alley in Beijing... They blend right together with the movie.
In conclusion, I would like to say that this film only shows beautiful things, beautiful things, that is, easy to resonate with people. Beauty and beauty add virtue, the heart is soft, and the world is like an angel flying by. ”
Although there are some negative arguments, they are quickly drowned out in the face of the overall trend.