In the past two days, they went out to play during the day and returned to the hotel at night to rest, until the day of the new machine press conference, Xie Xiaoke had to participate because he was the CEO of JUICER, so he had to terminate the travel plan.

This press conference is very important to Xie Xiaoke, this is a battle to see if they can beat Apple by the end of 2027 and win the world's No. 1 mobile phone sales.

On the morning of the 20th, the venue was already crowded with people, Xie Xiaoke, Wang Xiaochen and others came to the scene to help entertain guests and organize items.

Today here are a lot of business tycoons from Switzerland and other European countries, as we all know, European countries do not attach much importance to the mobile phone manufacturing industry, the first point, Europe's heavy industry, communications, light industry, automobiles, nuclear industry is very developed, for them to do their own advantage, is victory. The second point is that the current smartphone market has been divided equally, and now the gains outweigh the losses. The third point is that they did not do it, but they did it, but failed.

When Apple has the right to speak in the iOS ecosystem, and when Samsung has the right to speak in the whole hardware industry chain, European mobile phone manufacturers can only fight with Chinese manufacturers. However, the industry's outrageously low gross profit and the speed of product iteration are simply not sustainable for European manufacturers. However, Europeans are still very strong in many fields that need to be accumulated for a long time and work slowly, and they still take on a lot of the division of labor in the global science and technology field.

Europe and Japan missed out on smartphone opportunities. Now that the gap is widening, it is no longer possible to catch up with the market.

The global smartphone industry is highly competitive, and reinvestment will inevitably lose money. It is better to concentrate on Europe's own advantageous industries.

It is precisely because of the prosperity of China's smartphones, when the domestic cake is divided, these "hungry" smartphone manufacturers set their sights on the whole world, some go to India, some go to the United States, and of course some go to Europe.

In view of the fierce competition in the mobile phone market, many European mobile phone manufacturers guess that if they invest heavily at present, it is not a wise move and may not be able to obtain high profits, after all, Apple and Samsung have already occupied a place in the smartphone market, coupled with the experience of Nokia mobile phones, so now many European mobile phone manufacturers do not plan to promote mobile phone brands, but have shifted their attention to the manufacture of parts and other communication equipment.

The press conference began at 10:00, and Yang Zi and Yan Shangjia were responsible for hosting.

There are also many Chinese living in Europe, and Xie Xiaoke feels that there may be more than Swiss locals, because they have long heard that JUICER will open a new machine conference in Switzerland in November this year, and they were ready to come two months ago.

Yan Shangjia was wearing a coffee-colored dress, very Euclidean style, she just came up, she heard the sound of cheers, stood in the center of the stage and said to everyone: "Good morning, everyone, today is the day of the new JUICER press conference, I am today's host, on behalf of all the members of JUICR, I salute everyone!"

After finishing speaking, he bowed deeply to the audience, and the audience immediately burst into warm applause.

"Please take a look at this big screen, and next, I would like to introduce the latest model of JUICER, J Leader!"

With Yan Shangjia's gesture, there was an introduction on the big screen about the configuration, appearance, performance and other aspects of the J leader, which was illustrated and easy to understand, very simple and fashionable.

"As we all know, JUICER has been with us for 4 years, and now we have ushered in the intermediate version of the J series, and the leader will draw an end to this series of models, so now the mobile phone in front of you is the strongest model we have developed so far, twice as strong as the previous three. ”

The audience began to express their curiosity, and everyone stared intently at the big screen.

Then the next step is the introduction time of the model configuration, etc., and the audience is listening and discussing, comparing with Samsung, Apple, and Huawei.

The first is the game subscription service, which will be launched on November 20, covering more than 100 countries and regions around the world, and about 100 games are available for players to experience in the previous week.

The second is JUICER's TV, which launched the original series of the juicer on November 1, and new episodes will be launched every month.

It is expected to be available in more than 100 countries and territories and is completely free of charge.

The most important point is that at the same time that JUICER withdrew from the leader, it also withdrew from the new tablet.

JUICER has added a tablet production line, equipped with a new fine snow 3S-level chip, and uses the same mobile phone Yunge 4.0 new version of the system, the system integrates hardware and software, showing the characteristics and functions of the large screen, which has been appreciated by the masses.

It has a 10.2-inch display, a full-size keyboard, 3.5 million pixels, and a redesigned home screen that allows you to multitask with multiple apps at the same time, making it even more powerful.

The tablet is currently priced at 2,199 yuan in China and 419 euros in Europe.

Finally, there is JUICER WATCH, first of all, the main speaker of this part brings the help of JUICER WATCH to people's lives and medical care, as well as the use of sharing videos.

In the future, the new JUICER WATCH will add the function of the display to stay on

It can monitor the user's heart health status and electrocardiogram, measure the decibel of ambient noise and give feedback messages, record the distance you run and swim, and track your workouts. In addition, there is also a menstrual cycle study for female users to help women grasp the health of their menstrual period. THE NEW WATCH DISPLAY, IN ADDITION TO THE PERMANENTLY LIT BUTTONS, SUPPORTS A DYNAMIC REFRESH RATE OF UP TO 90HZ.

For outdoor tourism users, it also provides a variety of functions such as compass, latitude and longitude, altitude, emergency call for help, etc.

THE JUICER WATCH IS AVAILABLE IN GOLD, SILVER, AND GRAY COLORWAYS, WITH THE ADDITION OF NEW NIKE BANDS AND HERMÈS STRAPS.

JUICER WATCH is made with 100% recycled aluminum and eco-friendly materials.

The current price is 2,399 yuan, and the price in Europe is 459 euros.

The J Leader series of mobile phones is divided into two models, J Leader and J Leader Pro, with a 6.1-inch display, A13 chip, wide color gamut, tactile touch, Dolby sound in terms of sound effects, aluminum oxide case and hard glass material, and the camera adopts 3D geometric shaping.

The body shell is available in 6 colors: white, black, and pink.

The rear camera has a dual-camera design and a 150-degree angle of view for ultra-wide-angle photos

The camera has a night mode that automatically fills in the light, and can complement the long and short exposures to solve the problem of subject motion blur, and can achieve cinematic shooting stabilization.

The battery life is longer, the charger uses a new 18W power adapter, and it supports fast charging.

The current price is 4999 yuan, and the European price is 839 euros.