Chapter 27 Third-Party Application Market Wars
After the fire with a "Palace", Yang Mi became a popular queen.
In addition, Lu Yan did not invest much money and energy in the entertainment market, and he slowly had the idea of becoming independent.
At the beginning of 2012, he established his own studio, which is still under the name of Lu Yan's film and television company. Tong Liya is still an artist, busy filming everywhere.
When the news of Lu Yan's derailment was widely spread, these two were also affected, and there were many rumors.
Directly sent a lawyer's letter and sued some rumor-mongers to calm down the turmoil.
In Beijing, in the studio of an advertising company, Lu Yan and Yang Mi shot a short advertising film together, and they were finished in one morning.
At the end of the work, Yang Mi asked Lu Yan to treat him and said that he would be slaughtered.
Lu Yan smiled, "Aren't you afraid that there will be a scandal that will affect you?"
Yang Mi had a calm expression, "Being a star, which one doesn't have any scandals, just rubbing your traffic, don't be so stingy!"
Lu Yan couldn't cry or laugh, "It's good if you're happy!"
The two found an elegant restaurant and chatted casually.
Speaking of recent work, Yang Mi has just joined the crew of "Little Times". She was able to participate in it because of the female producer An Xiaojue, and the two worked together in their early years.
And Yang Mi's newly established studio also invested some money in this movie.
"I recently read the original book, and it was really too much of a review. As a result, it was even more shocking to enter the crew, with a cup of 4,800 and a dress of 480,000. You're so rich, you've never used such luxury, have you?"
Lu Yan sneered, "Although I have money, I don't like to waste it in useless places." Do you think that with my net worth, I still need luxury goods to set off?"
Yang Mi shook her head, "Of course you don't need to, you just wear ordinary clothes, and you can't hide the atmosphere of a rich man when you eat roadside stalls!"
paused, and said: "By the way, crew, I want to invite you to make a cameo!"
Lu Yan hurriedly waved his hand and said, "Forget it, I don't match that piece of aura!"
Yang Mi didn't continue, and sighed quietly: "Actually, the male protagonist in the script is a pediatrician compared to you!"
Think about it, a middle-aged uncle like Ma Yun can be close to hundreds of millions of people, not to mention a self-made young rich man like Lu Yan!
After eating, Lu Yan drove Yang Mi to the airport, and then stared at the advertising company, got the advertising film out in the fastest time, and began to put it on the whole network.
But Lu Yan felt that it was not enough, and came up with the ultimate killer trick of the Internet market to burn money!
There is an account in the application market, and it is connected with Meituan. Recommend a friend to install the machine, you can get coupons, the amount ranges from one to ten yuan, and occasionally fifty or one hundred pop up.
The highest reward is naturally Lu Yan's own Shenzhou corn mobile phone, with a total of 1,000 units.
The campaign lasted for four weeks, with 250 mobile phones being given away every week.
After sending out the event information with his Weibo account, someone immediately came over to scold the scumbag.
Most netizens are warmly welcomed.
Mainly Lu Yan's several companies, there have been a lot of subsidies in recent years. Meituan discounts, low prices in China, easy to send mobile phones, never imagined, even download an application market, there is also a chance to benefit.
In just over two weeks, the installed capacity of the application market has exceeded 20 million units. The 91 mobile phone assistant and pea pod, which have been developed for more than a year and less than two years, only have an installed capacity of eight or ninety million.
Both of them were quite shocked, and there was a feeling that Lin'anma said that Alipay couldn't find an opponent with a telescope, and as a result, WeChat instantly robbed half of the market with red envelopes.
What's worse is that many users have reported that the application market software is better than 91 Assistant and Wandoupod. Both companies began to lose users.
Fuzhou, the headquarters of Wanglong Company, Chairman Liu Jianshui, CEO Hu Anmin and others sat together for a meeting.
In fact, Netdragon is not an idle person, and has launched a number of large-scale games including "Conquest", "Faith", and "Demon Domain". In November 2007, it was listed on Hong Kong Island, which is still very powerful.
But the profit point of this product is not very clear.
In 2012, the highest monthly revenue was only 2 million. Compared with the benefits brought by the game, it cannot be compared at all.
But they are optimistic about the development of mobile phone clients, and they are the industry bosses today, how can they tolerate the application market to grab the market.
It didn't take long to come up with a promotion plan that was combined with the game account and started to promote.
Seeing this, the penguin company on the side has learned the same way, and through the WeChat account, it promotes the installed capacity of the application treasure, and at the same time gives a small discount.
There are also pea pods that have also joined the battle group, and for a while, the mobile phone third-party application market in 2012 is full of smoke.
Such a war group,Naturally alarmed the search macro,Qiandu is one of the overlords of the PC era,Can enter the era of mobile phone Internet,I haven't found a suitable entry point,Lack of traffic!
The company held several internal meetings to discuss third-party application market products. Whether it's your own R&D or you can acquire existing products.
Self-development, time cost is one thing, promotion is a big problem.
91 mobile phone assistant and pea pod, entered the game early, and has already saved a large number of users.
The application treasure has WeChat diversion, the application market is tied to Meituan, and Lu Yan himself is also a walking traffic.
Although his popularity was slightly damaged due to the derailment, because Su Quinoa finally spoke out and took the responsibility on himself, there were many people on the Internet who helped Lu Yan clear his name.
"Why don't you contact those companies and ask about the price?" an executive suggested, and Search Macro thought it was a good idea.
Wanglong Company is far away in Hujian, Zhuo Yixunchang, the parent company of Wandoupod, is in Beijing, and Aolong Network is in Bincheng.
At this moment, I searched for macros, and I was not as urgent as in another time and space, so I decided to ask for the price first.
made an appointment with Zhuo Yi Xunchang's boss to chat, asked for a sky-high price, and then asked someone to draw the strings and ask Lu Yan to meet.
In the capital, in the box of a high-end hot pot restaurant, Lu Yan and Xunhong talked about wine. After drinking a little dizzy, the search macro asked: Mr. Lu, how about selling me in your application market?"
Lu Yan smiled: "My thing is still in the promotion period, and it can't be sold at this time, so I can't do it at all?
"Do you think this thing has that much promise?"
Lu Yan smiled: "I think, better than HAO123, it must be stronger! The popularity of smartphones is an industry trend, all kinds of software APP, dragons and snakes are mixed, good and bad, and even rogue software." In our application market, there is a special system security monitoring and specialist monitoring to ensure the safety and ...... of users' mobile phones!"
Searching for a macro to hear this, fell into deep thought. In fact, he came to Lu Yan to probe the wind.
He likes the people in the rankings so much, and if he wants to buy them, he is also selected among the pea pods and 91 mobile phone assistants with similar installed capacity.
It's just that the app market is developing so rapidly that he can't help but want to come and find out.
Don't spend a fortune when you arrive, buy one and get it. Turning back is letting Lu Yan's application market be destroyed, but it will be a big loss.
We'll have to see if we talk about it!