The movie ticket is replenished for a total of two months.

In the past two months, the total box office of domestic films has totaled more than 9 billion, of which the ticket supplement alone has contributed a total of 1.5 billion.

And in the past two months, the number of moviegoers has increased by 1%.

From here, you can see the impact of ticket subsidies on the film industry.

may be because of the agreement between Chen Xiao and these online ticketing platforms at the beginning, so the film company also took out the box office to participate in the ticket supplement.

Half of the 1.5 billion share was made up by the producer.

This is still different from the previous life, and it is largely due to the continuation of the "Stone" strategy.

And a number of high-grossing bad movies have also emerged in the past two months.

Ticket compensation has become a tool for vicious competition, which movie has more ticket compensation and a large number of moviegoers, the theater will consider giving more films, so the high box office of bad movies has happened repeatedly.

Two of the variety movies won 400 million yuan and 600 million yuan at the box office respectively, but the movie score was only less than three points.

This is a serious disruption to the market.

It is conceivable that if people take ** to make a movie casually in the future, put it in the theater, and then use a large number of ticket supplements as a puzzle to make people watch the movie.

After watching it, people must be disappointed, but once it is okay, if this happens often, I am afraid that people will not even be willing to buy yuan movie tickets, and then it may be the real end of the film industry.

But fortunately, there are still a few people who are opportunistic after all, and serious directors will not play like this.

And the government's action is also very fast, and now the ticket subsidy has been canceled.

If the ticket supplement is canceled, the pre-sale box office will inevitably plummet, and the market for important schedules may shrink significantly.

However, in the long run, creating Chinese films with the spirit of craftsmanship is undoubtedly conducive to the healthy and sustainable development of the Chinese film industry.

Peng Jiujiang of Tianqi Cinema Line publicly said on this matter: "The cancellation of movie ticket subsidy can be regarded as good news for theaters, especially for theaters that already have ticketing capabilities, the cancellation of ticket subsidies has strengthened the freedom of theater development to a certain extent, and theaters can start to rebuild the membership system and develop their own ticket purchase system, which will not be kidnapped by third parties, and cinemas may give greater subsidies in the future." ”

Veteran director Jiang Suping also said: "The ticket subsidy is like a farce on the whole, and the cancellation of the ticket subsidy first corrects the original intention of film and television production on the whole, and the producer will not blindly rely on third-party platforms, on the other hand, the producer will be more cautious in the selection of scripts and actors." ”

The masses are easily persuaded, and often when they see this kind of very reasonable words, they will feel that this seems to be the case, and then the original unhappiness will turn into support for the film market.

Only when the film market is in good condition will there be a steady stream of excellent works.

It's like the two variety shows before it, if you know that it's so ugly, let alone yuan, even if you give them money, you won't watch it now.

But why did those two movies go so high at the box office?

It's not because the audience is greedy for cheapness.

But is this their own problem?

No viewer will feel that this is their own problem.

So what's the problem?

It must be these two movies, who told you to make such a bad film.

So on Weibo, he launched an action to crusade against bad movies, constantly counting the films released within two months, among which the two variety shows were the worst scolded.

What "scum", "unprecedentedly rotten", "I can see that I am blind" and the like are all over the official Weibo of the movie.

In the last second, an official statement was released.

The next second, he was directly drowned in saliva.

In the following time, the officials of these two films did not even dare to say another word, for fear of causing public outrage.

Chen Xiao was terrified to watch.

But fortunately, there are these two movies on the top, although "Stone" is the initiator, but few people scolded, after all, the rating of this movie is there, and the reputation is obvious to all.

But Chen Xiao still felt that he couldn't be careless, maybe when the disaster would lead to him.

It is impossible to get out of the matter of ticket compensation, at this time, he must not pretend to be dead, he must say something to express his position.

So Chen Xiao edited a Weibo and sent it out: "Movies are an art, and art is pure, just like some classic movies, such movies are worth our going into the theater to taste carefully, and domestic movies should now settle down, make movies well, and make movies that people like with their hearts." ”

As for the two words of ticket supplement?

Chen Xiao kept silent.

Soon the post received a large number of likes.

"That's right, movies should be pure, but now there are always bad movies rampant in the market, which has turned film culture into idol culture, and the film market has also become a place for capital to make money. ”

"Basically, every director has made bad movies, some of them are shooting problems, such as too fast pace, but the authorities are fascinated, so they don't see the problem, but some directors who specialize in making bad movies are really unbearable, and they have made five bad movies in a row, why haven't they gotten out of the film circle?"

"I think it's the market that determines the demand, people like idols, so there are so many green idol movies, why don't there be a few idol stars to participate in literary films, this is because literary films are only niche movies, and they don't have much effect on the topic of self, so these idol stars will not participate in literary movies. ”

"If you want to make a good film, I think you still have to watch literary films, basically there are no literary films with a bad reputation on the market now, but the box office is too unsatisfactory, so there are few people who shoot them, so let's people who like to watch literary films don't have to wait hard. ”

"I don't know when the day of literary films will come, I don't see that the Film Association has been soliciting submissions for the Cultural Cup now, just to support literary and artistic films, why do you do this? Isn't it because there are few scripts, other types of films don't need to do this at all, and it all depends on the market to reproduce itself. ”

Chen Xiao peeked on the screen, and it was also a shame that these people didn't sleep at four or five o'clock in the morning, and they were still scrolling through Weibo one by one.

However, the cultural cup that netizens said caught his attention.

Chen Xiao really hasn't thought about making literary films recently, what he is shooting now is commercial films, mainly to make money.

Literary films can't make money, so naturally they are not in the scope of his investment.

But if you don't shoot it yourself, you can take out the script and shoot it for others.

He opened the website of the China Film Association, looked for it, and sure enough, he found the solicitation activity.

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