How long will China's auto market remain from being the world's number one?

The answer is "now"!

After New Year's Day, with the implementation of the purchase tax halving policy and the state's large-scale subsidies for rural car purchases, China's auto market ushered in an unprecedented explosion.

Especially before the Lunar New Year, Chinese consumers have emptied almost all existing cars with a displacement of 1.6L and below on the market, and the inventory of 4S stores has disappeared in an instant. Last year's economic crisis was vividly illustrated when cars could not be sold, and the situation has changed dramatically in the past few months, and the Chinese people dare to spend money again.

The root cause lies in the word "confidence", the stimulus effect brought by 4 trillion makes everyone feel that the economic situation has improved significantly, and China's economic stability and improvement make everyone full of confidence in the future.

Chinese people have always had a good habit of saving, and when they are hungry and afraid of being poor, they always hope to save food in their pockets to prevent risks. As the country with the highest savings rate in the world, Chinese have always been guided by the idea of planning ahead. However, since joining TO, the income of Chinese people has increased day by day, and they have accumulated a lot of money in their pockets.

Now that the economy is improving and the state encourages domestic demand, buying a house and a car has become a major item of expenditure for many families.

As the world's largest auto market last year, the American people suffered heavy losses in the subprime mortgage crisis, and coupled with the low savings rate, their spending power in 2009 was significantly weaker than that of the Chinese people.

Therefore, according to the momentum of China's hot car sales, it is just around the corner that sales in the Chinese market will exceed 10 million units this year and surpass the United States to become the world's No. 1.

In other words, China's auto market is beginning to realize its potential and is becoming the world's largest market.

The rest of the world's auto market has stagnated, and only China has soared as a safe haven, which naturally attracts global auto giants to focus on the land of China.

As a result, this year's Hujiang Auto Show instantly became one of the top international auto shows, with all the auto giants bringing the latest models and future technologies to China.

Whoever can take a pride in China's auto market will win the next decade of the auto war.

Fighting at home, the Zhonghua Group is, of course, the whole army attacking, and the largest booth is chartered to fully demonstrate its strength.

The two major brands of China Automobile and Huaxia Automobile are in the center, with Land Rover on the left and Volvo on the right, and the strong camp has undoubtedly become the brightest star of the auto show.

Many years ago, there was an unwritten rule at domestic auto shows, that is, the treatment of Zhonghua Group was enough to be on a par with international first-line brands, and it enjoyed preferential treatment in terms of booth area selection and rent.

Because the booth of Zhonghua Group will always be the most popular and concerned area in the auto show. Every mass-produced car is a product that ordinary people like to see. The reputation of the national car is not just a matter of talking, but through long-term accumulation. For example, a concert has to see stars, a ball game has to see stars, and of course there must be stars at the auto show, and Zhonghua Group is a super big name among domestic independent brands.

Sure enough, as soon as the news of this auto show was announced on the Internet, the two concept cars of China Group made their debut and became well-deserved auto show stars.

Many people buy tickets to see the two new cars in person, so the Chung Wah Group's booth had to queue up to see the venue.

In the China Automobile brand area, an SUV concept car full of strong and domineering temperament stood quietly in the middle of the booth, surrounded by fans who came to visit.

The new generation of "Lingyun Wings", a design language inspired by Huabiao, is obviously different from the previous "Water Droplet Ripples", and is known as an innovative product that is a fork in the road at the crossroads of Chinese brands.

The abstract grille design like the clouds spreading its wings, with the matrix LED headlights, the two convex moving lines above the hood, and the muscular lines of the body to move towards a smooth atmosphere, make people feel very powerful at a glance, and belong to a very hard-core work.

The interior design is said to refer to the style of the Emperor Dragon Seat of the Forbidden City, with a low-key, calm and atmospheric layout, which makes people feel that there is a kind of royal style background coming from the car as soon as they open the door.

Soft slush plastic wrapped in mahogany grain to create an enveloping layout, LCD central control instrument panel and touchable central control screen, this concept car interior blends the old with the new, showing the direction of future automotive evolution.

"In terms of interior design, we also try to find inspiration from Chinese culture, and 'soft inside and rigid outside' is the heritage and resonance that our team has found.

Just like when we were growing up, our father was always very strict with us, which is very different from the Western friend-style way of teaching. As the saying goes, the son does not teach the father, so the strict father has become a typical impression in our Chinese culture.

But fathers are actually very gentle under the strict appearance, but they are very gentle inside, they are just not good at expressing their love for their children, and they will only use clumsy movements to reflect. Like the father in Mr. Zhu Ziqing's "Back" in the middle school textbook, the stumbling back when he buys oranges for his son who is about to travel far away reflects the greatness of our Chinese strict father.

Therefore, we hope that the A10 can pass on their love to the next generation and protect their families like the great Chinese fathers. ”

As the chief designer, Zhang Fan stood not far away to be interviewed by domestic and foreign media, and he also showed the design story of this auto show star to the public for the first time.

The A10 is the flagship model of the Chunghwa Group, which Han Hao has high hopes for, and this work integrates the four-wheel drive technology of the Land Rover chassis, and the shape and interior are independently designed by Chinese designers, and it took less than 30 months to make a concept car.

"The LCD instrument panel and the touchable central control screen are the most cutting-edge technology products. Combining the latest technology with classical heritage,10 durability testing is expected to be completed by the end of next year, when it is expected to be launched to meet consumers around May Day of the following year.

As for the relationship between the production car and the concept car, I can pack the ticket that the appearance you see now will be similar to that when it was actually launched for mass production, and the interior part is estimated to be mass-produced. ”

The successful design of the A10 made Zhang Fan one of the top well-known automobile designers in China. Although he has made great achievements in Mercedes-Benz before, Zhonghua Group still gave him a platform to display his talents, so that he began to become famous all over the world.

There's no doubt that the tough A10 is heading for flagship SUV models like the Toyota Land Cruiser.

Next door to the Chinese brand exhibition area, there is also a large group of people of comparable size looking at another concept car, which is the new LRX concept car exhibited by the Land Rover brand.

Land Rover, a hardcore off-road brand known for its tough and boxy design, has launched a sleek, sleek and sporty compact SUV.

The high waistline body, oversized wheels, and especially the roof that looks like it is floating in mid-air are unforgettable.

This is an exclusive product launched by the Land Rover brand for urban users, and it has a nice name - "Aurora".

As long as you can see the reaction of the audience and the endless stream of designers who come to watch and learn from it, you can know that the Land Rover Aurora will definitely be a big seller.

This is the first time that the LRX Aurora concept car has been shown in front of the public, and Land Rover deliberately chose to make its debut at the Hujiang Auto Show, indicating that it will focus on the big market of China.

"There is no doubt that Chinese consumers will be the first users in the world to buy an Aurora SUV. Because Land Rover's joint venture factory in Jiangzhou has been completed, it will soon enter the commissioning stage, and the domestic Aurora will be produced in this factory.

In the fourth quarter of this year, Aurora will complete pre-launch preparations and will be able to go on sale early next year. As for the price, according to our boss, there is definitely a big surprise.

Now that Land Rover has joined the Chunghwa Group family, it will of course be a luxury car brand that Chinese consumers can afford to buy. ”

A spokesperson for the China Land Rover joint venture company specially warmed up the Aurora SUV, indicating that Land Rover's first domestic model will be very cost-effective.

In fact, in addition to the A10 and Aurora, two super popular concept cars, the new cars exhibited by the rest of the brands of Zhonghua Group are also the focus of the auto show.

In order to cooperate with the policy of going to the countryside, Huaxia Automobile has launched the facelifted Huaxia Light and Huaxia Hongguang, which have specially replaced the new generation of fuel-efficient power system. In addition, there is a major replacement of the Huaxia pickup, which follows the design language of the "Beacon Great Wall", but the body is closer to the 530 "Tian" series SUV shape. In addition to the gasoline engine, the pickup truck power system also provides a diesel engine with high-pressure common rail technology, which is included in the ranks of 1.6L displacement enjoying state subsidies.

Huaxia Automobile's strategic intention is very obvious, that is, to take advantage of the good national policy to fully seize the rural subsidized model market and occupy the rural dividend market. Unlike urban users, which takes an average of 3 years, rural users take more than 6 years to change cars. The outbreak of the rural market is a rare opportunity, and the more the cake is grabbed, the more it can weaken the competition.

In the past, the Zhonghua Group was still in the mode of sports warfare and guerrilla warfare, but taking advantage of the current market recovery, it is necessary to transform into the operational thinking of the group's regular army and open up the decisive battle of the three major battles in China's automobile market.

The newly joined Volvo Nordic Thor Legion exhibited the XC60, the last and latest product incubated by the Ford system. This SUV is the only façade that Volvo can get its hands on at present, and due to the lack of sufficient R&D funds in the Ford system, the successor to the mainstream SUV was launched six years after the birth of the XC90, and the bidding object is a strong player such as the BMW X3.

Launched in Europe in 2008, sales of the XC60 were not satisfactory due to the subprime mortgage crisis. However, in the era of lack of high-quality products in the SUV field, the XC60 debuted in the Chinese market for the first time and was still sought after by many people.

"Will the XC60 be made in China?" is the focus of many viewers' concerns.

When it comes to Volvo's domestic production, there is still a threshold to cross, that is, under the Ford system, the Volvo brand and Changan Automobile cooperated to establish a joint venture company of Changan Volvo. The S40 on the same platform as the Focus has been put into production, and a domestic production agreement for the S80 has been signed.

But all of this has become a hot potato with the entry of Zhonghua Group.

Changed to a new owner, of course, Volvo's choice of partners in China can only be Zhonghua Group, and Changan Automobile has been decided.

In the agreement with Ford, Changan Volvo will terminate the project, and Zhonghua Group will acquire Changan Volvo's assets and provide Changan Automobile with reasonable compensation at the bank interest rate.

China Volvo will become the carrier of Volvo's re-domestic landing, and the XC60 will obviously be the main fist product.

The last time the Land Rover project landed, Hujiang City lost first and missed the landing of the vehicle production plant. Now that the Volvo project is coming again, Hujiang City has once again sent someone to contact Shanghua Group, hoping that the two sides can talk about cooperation intentions.

Originally, Hujiang City was the largest automobile manufacturing base in the Yangtze River Delta, but in recent years, Jiangzhou has been catching up with the development of Zhonghua Group, and seeing that Volvo is about to land in Jiangzhou to help each other. As a result, Hujiang City adjusted its strategy to let Volvo settle in the local area, and further consolidate its leading position in the Yangtze River Delta manufacturing industry.

However, Hujiang's initiative to show favor was rejected by Han Hao, because Jiangzhou gave better conditions. With the implementation of the 4 trillion policy, the China Development Bank rushed to give Jiangzhou a loan, and naturally the Jiangzhou government could also give Volvo more favorable subsidy conditions.

The land will be given free of charge, and the Jiangzhou government will fully subsidize 50% of the funds for the construction of the automobile factory in the form of tax rebates, and only require that Volvo China's headquarters and factories can be located in Jiangzhou.

Once Volvo can be revived as Han Hao expects, then this investment will only take 3 years to pay off, and the additional GDP growth of up to 100 billion yuan and tens of thousands of industrial jobs will be bringed.

Factory production needs to pay taxes, and the Chinese headquarters also needs to pay taxes on sales, so Jiangzhou will not lose money on this business.

Under 4 trillion yuan, other cities have launched big projects, and Jiangzhou is simply sorry for the enthusiasm of the bank if it does not do anything at this time.

Back to the auto show, in addition to the brilliance of the China Group, another monopoly powerhouse, Volkswagen, is not far behind.

As a foreign giant that has been deeply involved in the Chinese auto market for nearly 30 years, Volkswagen's position as the king has always been unshakable, and the biggest threat is the rising Zhonghua Group.

For this reason, seeing that the SUV field continues to be hot in China, Volkswagen introduced the Audi Q5 to FAW-Volkswagen, and is preparing to introduce the Volkswagen Tiguan to SAIC-Volkswagen, continuing to engage in balancing between the North and South Volkswagen.

At the same time, North and South Volkswagen also exhibited the localization products that suppressed the Zhonghua Group, FAW-Volkswagen is the new Bora, and SAIC Volkswagen is the new family sedan named Lavida.

Volkswagen's four new models on display this time have become the hottest new models among the joint venture brands, which are enough to compete with the popularity of the Chunghwa Group's booth.

New Bora and Lavida, the competitors are aiming for the two major models of China "Qin" and "Han" to cover the crowd, and the price range is around 150,000. The Q5 and Tiguan are also obviously similar to the Volvo XC60 and Land Rover Evoque. The moment for Chunghwa Group and Volkswagen to meet each other in the Chinese market is fast approaching.

Driven by the two kings of one mile and one outside, other domestic independent brands are not willing to be left behind, and come up with their own new works.

Great Wall Motors relies on Haval CUV to work hard, so this auto show launched an improved version based on CUV, named Haval H5, mainly in the exterior and interior and engine to make some optimizations.

However, what is even more eye-catching is an SUV concept car called H6, which is the first time that Great Wall Motors has not borrowed and imitated foreign models, and has independently designed a new product.

"Modest, original, and comfortable", the three opinions put forward by Wei Dajun, the boss of Great Wall Motors, are undoubtedly fully reflected in the H6 concept body.

The H6 came from the design point of Tongji Tongjie Design Company stationed in Great Wall Motors, a young man who had just graduated from the Academy of Fine Arts of Huaqing University for one year became the chief designer, led a group of newcomers and interns to make this product, and defeated the Japanese design company and finally won the Great Wall Motor's model research and development bid.

Although the chassis is derived from the most popular domestic joint venture SUV - CRV, the appearance of the H6 is still very recognizable and popular.

Now the young man who came up with the H6 concept car is looking at Zhang Fan who is talking eloquently at the booth of Zhonghua Group with envy, the other party's A10 work is really great, and Zhonghua Group did not hesitate to give him the best publicity stage.

Just as a song can make a star popular, a successful model can also lead to a designer.

It's just that Great Wall Motors bought out all the intellectual property rights of the H6 concept car, although this young man led the design of the H6, but Great Wall Motors deliberately hid its role, and he had no choice but to act as a behind-the-scenes hero.

As for Chery Automobile, another self-owned brand, it continued to stage the strategy of "having more children and fighting in groups" at the auto show, and the four major brands of Chery, Karry, Riich and Weilin attacked across the board and brought their own concept models.

Compared with Zhonghua Group and Great Wall Motor's refined brands, it is estimated that Chery Automobile itself does not know how the four major sub-brands should be differentiated and developed in the market. Blind diversification makes Chery Automobile seem to have lost its way and cannot focus more on the automotive field.

The only thing they can get their hands on is the new positive research and development model - Chery A3, but it looks old-fashioned in front of many opponents, and it is obviously out of touch with the market trend. Behind these circumstances, there is the continuous turmoil in Chery's internal personnel, many backbones have fled, and even Xu Fangmin, a high-level returnee with high hopes, has switched to other places.

The only thing that can make Yin Yuefei, the current boss of Chery, happy is that the new company of Chery and Quantum Fund is recruiting smoothly, and after the new brand comes out, it is hoped that it can fight a turnaround battle at that time.

It's just that in the context of the pressing of the Chunghwa Group and the large-scale pressure of multinational joint ventures, there is not much time left for Chery and even other independent auto brands.

……

All the signs of the Hujiang Auto Show show show that China's auto market is about to usher in a big war.

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