Chapter 354: Cars and Parties
It is difficult to find a second product that is able to reach the level of a car in terms of technology intensity, price and social demand.
The reason why it can be called a "pillar industry" is that it has a great role in driving economic development, creating countless jobs and driving the development of countless other industries, even in developed countries such as the United States, the United Kingdom, France, etc., the automobile industry can stand up to 10% to 15% of the total GDP, or even higher.
The reason for Han Chudong's investment in Toyota Motor and Daimler-Benz Group is that he wants to gain stronger influence, and second, the number of cars per capita is still very small, and the profit prospect is very bright.
He was in the midst of a recession in the midst of global financial turmoil, but now he has recovered and brought in significant revenues, such as Toyota's share price of 187 percent in six years, as a result of the re-merger of Toyota Motor Industry and Toyota Motor Sales three years ago.
It is now one of the most popular best-selling car brands in the United States, with products exported to more than 20 countries, and plans are underway to build a factory in Michigan, near the Great Lakes.
The governor of California has already approached Han Chudong twice for this, but he can't come up with a very good plan to promote the landing, and a little tax incentive can't make Han Chudong shake, to help convince other shareholders of Toyota, after all, close to the origin of raw materials and accessories, just in taxes can save a lot of money, far more in their interests than California to give concessions.
When it comes to investing in automobiles, we can't just talk about the benefits that these shares themselves bring to Han Chudong.
Take Berkshire Hathaway, a joint venture with Warren Buffett and others, for example, because of Han Chudong's relationship, it has reached cooperation with many car dealers, and on the premise of giving them benefits, an insurance company under Berkshire Hathaway has become the third largest auto insurance seller in the United States, and has also brought a lot of book wealth.
After Han Chudong tasted the sweetness, he has made more long-term plans, such as buying some car companies with some strength and fame, but with average market share, such as Porsche, Lamborghini, Aston Martin, Maserati, Jaguar, Land Rover and other car companies, independent of the current business, and re-establishing an automobile group.
It may be difficult for others, but for Han Chudong, it can only be an ordinary small difficulty, it is expected that if you want to do this, you can do it with 5 billion to 7 billion US dollars, and the real price is only the Porsche brand, Jaguar, Aston Martin, Maserati These brands are currently very declining, if possible, you can also choose between Bentley and Rolls-Royce, this year fuel-efficient, cheap cars are the mainstream of sales.
If it can really be done, Han Chudong is sure that he will have another title - the predator of the automobile industry, which is a good business that can last for at least a hundred years.
Although he can't make all the money in this world, there are many times when he can maximize his profits, so he chatted with the CEO of Ford Motor Group for more than half an hour, and finally agreed to contact the other directors of Toyota on his behalf, thinking that joining forces with Ford to build a new car-making platform is a good thing for both parties to save money and benefit......
The executives who only intervene in major decision-making matters and have a firm grasp of various projects, Han Chudong considers himself to be in a semi-retired state, but he still knows the performance and development positioning of each company.
Looking at these businesses on a macro level, he leaves a lot of things to his subordinates to solve, so he has a lot of free time.
After sending off the people from the Charitable Trust and Ford Motor respectively, Han Chudong hugged the son born to himself and Helena Bergman, the little guy was only a few months old, because he was of mixed race, his hair was slightly yellow, and his little face had not yet grown, but he looked very pleasing.
Not yet old enough to remember, big eyes, pupils are also black, at the moment in his own arms of Lao Tzu, ignorantly looking at everything around him, anyone who sees this little guy, has to sigh from the bottom of his heart that luck is really good.
After calculating the depreciation and asset appreciation, the dividends were raised, and the child, who was only a few months old, could get about 360,000 US dollars in "living expenses" every month, all of which were stored in the account that Han Chudong opened for his son through his bank in Switzerland.
In the early years, Han Chudong signed a will, stipulating that as long as he died, all assets would be transferred to the charitable trust and handed over to professional professional managers to take care of, which was to prevent someone from doing something to him because of greed for wealth, and he even stipulated that some assets were not allowed to be traded for 30 years after his death, so that even if someone targeted Han Chudong, he would not get anything, and the risk could be minimized, and the family could receive part of the assets from the trust fund until they became adults。
I saw a lot of outsiders at home, all wearing work clothes and busy carrying things.
Thinking about it for a while, Han Chudong remembered that he promised director George Lucas some time ago that as long as the global box office of the second "Star Wars" movie exceeded 500 million US dollars, he would lend his home to the other party for a party, and the cost would be counted on the head of DreamWorks Film Studio.
I asked someone casually, and sure enough, it was a celebration party for the "Star Wars" movie, and he often lent his mansion to his business to organize activities, so luxurious houses and banquet halls were built in vain if they were not shown to others, and he rarely started a party in his own name, mainly because he was afraid of trouble, and most of the reception places were arranged at the golf club, and last year, Mr. Reagan also came to live for two or three days.
Interestingly, the first three CEOs* are all now serving as consultants under Han Chudong, the kind that can get a salary from the fund company, using their connections and brains to help solve a lot of troubles, and they can usually stay in Han Chudong's hotels and resorts for free, and private islands are open to these senior consultants.
Finding a housekeeper, Han Chudong said to the old housekeeper from England: "I'm afraid of trouble, so I will find a reason to say that I will handle business at night, and when the time comes, you will help arrange and open the underground vault for these guests." ”
"You'll have to get someone from the security company, the jaguar-shaped Wallis Simpson bracelet has just been sent by the auction house, and the oil painting called 'The Scream' has just arrived, and no one will be happy if it is accidentally damaged. ”
"It's best to allow them to visit before drinking, let the bodyguards go in and keep watch, as for the jaguar bracelet, help me find someone to give to Kiko Mochizuki, and buy another necklace of equal value for Helena, the children have it, they should send more decent jewelry, help me pay more attention to it in the future, and say hello to the auction house." ”
Don't look at it as just a housekeeper, as Han Chudong's housekeeper, his status is naturally different, and many things can be properly solved as this Chinese boss.
The old butler agreed, and went on to help prepare the party.
Han Chudong asked his secretary to find the well-known painter Roy Lichtenstein and asked him to help draw some cartoon characters such as big-mouthed monkeys, Pikachu, and Ahri, not only to help promote the derivative goods of mango toys, but also to give them to his children as gifts......