As a star in the corporate world and a wealthy figure on the cusp, Han Hao had to use his influence as much as possible to save a lot of advertising costs for Huaxia Automobile. Pen & Fun & Pavilion www.biquge.info

When the media from all over the country first arrived in Hushan, they didn't even see him in person, so they took the initiative to help Huaxia Automobile release a national propaganda news.

"Huaxia Automobile will solicit names for Q1 new cars nationwide, and those who are adopted will receive a cash reward of 100,000 yuan. ”

100,000 yuan, which was a very large amount of money in 1998, is almost equal to the price of a house, and you can also buy a good car. When the lottery activities are strictly ordered by the state not to exceed 5,000 yuan in prizes, this kind of public commitment solicitation can effectively avoid the 5,000 yuan limit, and the reward of 100,000 yuan is enough to become sensational news.

Moreover, in the history of Chinese automobiles, there has never been an activity to solicit new car names from the public, and as soon as the media received the notice to confirm that it was correct, they immediately sent out the first press release after arriving in Hushan. In this way, the Q1 mini car was also presented to the people of the whole country for the first time in the form of four consecutive photos.

Of course, the photos are provided by Huaxia Automobile, and as for the real car, it is only said that it will be sold, and it will meet with reporters with Han Hao.

"Wow, what a cute little car, it looks like you want to have one and drive it home. ”

"Is this really a small car that can be produced in our country? How is it a bit like the standard of a concept car. ”

"How much does this car sell for, and how does it perform?"

"Just name this car and forget it, I think it's more cost-effective than 100,000 yuan. ”

......

The Q1 car made its debut and conquered a group of reporters at the scene, and their reaction proved that the car has the potential to be a big seller.

In the end, what is the real car of Q1, and will the 100,000 bonus really be paid, the appetite of the reporters who rushed to Hushan was suddenly aroused.

After many anxious reporters asked about the collection and posting methods, they became the first batch of posters to present the name of the new car at the local post office in Hushan.

The next day, while the national media reporters were waiting, Han Hao drove a sky blue Q1 car to everyone.

Suddenly, the spotlight was shining, and the picture of Han Hao, a young entrepreneur model, driving a Q1 car became a profound scene in the minds of many people. As an idol representative of the younger generation, Q1 car inadvertently has its own image spokesperson.

Han Hao's daily car has been changed from the second generation of Huaxia Light to Q1, which is his personal practice to advertise his products.

"Mr. Han, do you usually drive it to and from work?"

Many reporters thought that Han Hao's car would be a luxury car of the Mercedes-Benz S600 class, but they didn't expect it to be a small car.

"Yes, I will be one of the first users of the products produced by our factory. Because, you can only know whether the car is good or bad if you test drive it yourself, and we will rest assured that there is no problem after practice. Our company stipulates that no other brand of vehicles are allowed in the factory area, and we firmly believe that our products must be the best choice. ”

Facing a large group of reporters, Han Hao replied generously.

"May I ask what you will do if you decide to use the same name for the Q1 car, and what will be the price of the car?"

Another reporter asked questions that many people were concerned about, but they were actually the focus of their private discussions.

"I have to make it clear that our Q1 is not a car, it's a minibus, it's technically a hatchback minibus. There is a strict distinction between cars and buses in our country, and I hope that reporters and friends will not be confused when writing articles, so as not to make trouble for the state authorities to settle accounts with us in the future. If the same name is adopted, the 100,000 yuan should be divided equally, and at least 10,000 yuan will be guaranteed, which will not disappoint those who are enthusiastic about helping the development of our company. As for the price of the car, I just want to say that we are guaranteed to surprise everyone, and it is our positioning and ideal to make Q1 the first car for young people. ”

The price has not been finalized, Han Hao plans to take a look at the early reaction of the market and then make a final decision, and the price will fluctuate around 3,000 yuan.

"As far as I know, now a micro-car of this size -- oh, it should be a micro-passenger -- is aimed at the taxi market. Judging from Mr. Han's description, it seems that the target group is to buy cars for private families, rather than following the trend to grab the taxi market. If that's the case, it will be a big challenge for Q1 in the future, right?"

The journalist, who clearly had knowledge of the automotive industry, asked quite professional questions.

So far, the two major models of Xiali and Alto in the micro-car market occupy 95% of the micro-car market, with annual sales of about 150,000, and more than 75% of the models sold are supplied to the taxi market. In particular, Red Xiali has swept the entire land of China and has become the first choice for running and renting.

The taxi market has always been a major customer, mainly purchased by taxi companies, which belongs to the category of large customers of enterprises and institutions, with the nature of buses. Now the newly launched Q1 is targeting private family car purchases, which is a very aggressive market strategy.

"This reporter friend asked very well, our car market has always been biased towards buses, and ignore the willingness of ordinary people to buy cars. Our Q1 does not exclude becoming a taxi, and generally vehicles that can be used as taxis show that they are durable, but we are more willing to practice the corporate purpose of Huaxia Automobile - to create a national car suitable for Chinese travel. After our preliminary investigation, many families are not satisfied with relying on motorcycles to travel, and it is inconvenient when it is rainy, so they have a strong urge to replace their motorcycles with cars that can take their families to travel collectively. Therefore, we are willing to be the first company to eat crabs, and strive to make 1999 the first year of China's private car purchase. ”

Han Hao's expectations for Q1 have always been high, and he wants to make Q1 not only a star in the market, but also a catalyst for private families in China to start buying cars.

"Do you mean that the Q1 will be an affordable car for many families?"

Grabbing the meaning of Han Hao's words, the reporter asked.

"I just want to say that it will be a very cost-effective car, and it will satisfy customers like Huaxia Motorcycle. Nowadays, many families own two motorcycles, and if you can exchange two motorcycles for a small car, you should not refuse such a good thing. Of course, this is just an example, if your two motorcycles are all imported, this is not impossible. ”

Imported Honda Black Shark and Suzuki King motorcycles often start at 20,000, so the low-profile version of Q1 priced at more than 40,000 yuan can indeed be converted successfully.

......

After the Q1 new car meeting in disguise, the reporters began to follow Han Hao to experience his day's work itinerary.

Every Monday, Han Hao personally convened a meeting of the leaders of each project team to listen to their respective progress reports. For example, the Q1 project was taken care of by Wei Changhui from the second automobile, and he changed from a technician to a management expert in a short period of time.

"The issue of production capacity must be a priority, and consumers can't only see the car on TV after the car comes out, and they can't experience the touch in person. You have to weigh it twice when you buy a grocery item, and you must be cautious when buying a large item like a car. Empathy and market-oriented are the principles that I have always emphasized, and we must always remind ourselves of them. And how is the progress of the transmission supply issue that you reported to me last time, now I will talk about the follow-up situation. ”

At the joint meeting of projects and departments led by Han Hao, reporters saw his domineering within the company.

In the critical period of Huaxia Automobile's efforts, Han Hao personally went to the front line to urge communication and cooperation between various project teams to maximize efficiency.

At noon, Han Hao appeared in the canteen, randomly selected front-line employees to dine with them, and listened to the voices of front-line workers. After dinner, I returned to the dormitory with them to see the spare time life of the workers and keep abreast of the dynamics of the grassroots at any time.

"Our workers are the precious wealth of our enterprise, like this old employee who has been working in the factory for 4 years, has been on the motorcycle production line, and later became the team leader of the automobile production line, and has his own experience in quality control. A small improvement made every day by ordinary workers is a remarkable achievement over the course of a year. The car is composed of more than 20,000 parts, and there will be problems between each part, which requires us to carefully investigate and improve the whole process, and strive to send safe and reliable products off the production line. There are many different workers who work together to build a car, and every step is critical, so treat our producers well. Chaplin performed in "Modern Times" that man is not a cold machine, but a creator of flesh and blood. How to make workers happy at work is also a problem that we as managers need to explore all the time. ”

Han Hao said such a thing because he felt it, which is his personal management experience, and treating workers well is to treat himself well.

In the afternoon, Han Hao had to find time to meet with relevant personnel from suppliers, banks and even local governments, and each meeting had a time limit because there was always a queue at the back.

"Director Dai, you have made a lot of money with our Huaxia factory over the years, but you can't have the mentality of being a little rich and being at ease! After joining the WTO in the future, we will not only face our domestic counterparts, but also have to directly compete with our opponents all over the world. If you don't speed up the investment in technological upgrading now, you will definitely be eliminated by the market in the future. I have a personal relationship with you, but if the procurement does not meet the technical standards and cost requirements of our factory, we will choose another supplier. The distinction between public and private is the principle of my life, if everyone wants to be accommodating, then our Huaxia factory will not be able to do it. ”

If you are not willing to upgrade technology and are unwilling to invest money to grow together with Huaxia factory, then there is only a replacement. For the same parts, Huaxia Factory will give new technical standards and cost prices every year, and require suppliers to cooperate with them to improve standards and reduce prices.

"Director Lu, thank you very much for inviting us to invest, frankly speaking, we have the potential to do so. However, under the current circumstances, our Huaxia industry is temporarily considering the development of Zhejiang Province, and your city is a very good choice to enter the whole country in the future. We can keep in touch, and I will personally visit your place when the time is right in the future. ”

Huaxia Industry is now famous, and some local government investment promotion personnel have come to the door. For example, today is a prefecture-level city's investment promotion director who asked for a meeting, Han Hao has avoided him several times, but people are just not discouraged and stay in Hushan, so he has no choice but to take the time to arrange for someone to meet.

Seeing the last wave of various characters non-stop, these were already screened meetings, even the reporters watching from the side felt tired, and Han Hao could only drink two sips of water and continue to deal with the people who came after.

"Behind the scenery is countless efforts, seeing Han Hao's work state, I finally know why he can succeed. ”

A reporter who accompanied the shooting lamented that Han Hao's living conditions were beyond his expectations.

After a simple dinner, Han Hao returned to the conference room to work overtime and listen to the specific arrangements of the Q1 listing conference.

The location of the press conference has not been determined, from the West Lake, the eastern pearl of Huangdong, to the foot of the Great Wall, there are different opinions. In the end, it was the plan of the Great Hall of the People that attracted Han Hao. As the venue for China's major conferences, the banquet hall of the Great Hall of the People can be opened to the outside world, and the choice of the Great Hall of the People as the venue of the press conference is suspected of rubbing the credibility of the country. After all, many people know the status of the Great Hall of the People, but they don't know that they can also enter the banquet hall to hold events if they have money and connections, especially in 1998, when information was relatively underdeveloped.

Tentatively scheduled for New Year's Day 1999, the Q1 names selected for the solicitation will be announced together, and a new car launch ceremony will be held in the banquet hall of the Great Hall of the People in the capital.

After finishing this topic, Han Hao returned to the office alone and continued to approve the documents. It wasn't until 22 o'clock in the evening that he put down his work and ended the day's trip under the reminder of his secretary.

The number of reporters who followed the shooting all the way was decreasing, the media reporters who liked gossip news retreated first, and they were basically workaholics, they left after shooting for a while, and the remaining reporters followed Han Hao all the way, and finally only a few reporters from the central media persevered to the end.

Among them, there are reporters from "Oriental Time and Space", who have been following Huaxia Factory since its first rise, and will regularly record the growth trajectory of Huaxia Factory every year. According to their director, it is necessary to take Huaxia Factory as a long-term tracking object of the documentary, and insist on 20 years and then look back to see it, which can be regarded as witnessing history.

The next day, at the request of reporters, Han Hao led them back to their parents' house to have a look. The Han family still maintains its original state, although Han Hao has become a billionaire, but the normal life continues.

Seeing the puppy Sany and Han Hao playing together, the reporters saw a hint of life from this workaholic.

Although Han Yongfu and Wang Guifen were wearing new clothes, their simple temperament still rushed to them.

"Thanks to the government and the country for giving us a new life, now that life is good, we must work hard to repay the society and make more contributions to the society. ”

In front of the camera, Han Yongfu couldn't hold back his excitement and said such words, it seems that the habit of watching the news on time at seven o'clock in the evening for many years has imperceptibly affected him.

Han Yongfu led the reporters to a vacant lot on the spot, introducing that in the future, this will become the education center of Canghai Town, and all this is the change brought by his son.

Through interviews with neighbors and feedback from town officials, Han Hao's image began to become three-dimensional.

After seeing off the media reporters from all over the country, Han Hao rushed to Jiangzhou to attend an important meeting.