685 Winery has a lot to offer
"Do you really plan to play with red wine too?" Chen Cheng asked curiously after the meeting.
"yes, play. Even in our country, aren't there people who make wine for their own amusement? Liu Wenrui said with a smile.
"Actually, what I care about the most is beer, let's not talk about how good the beer is, as long as we pry open a little crack in the African market, we will make money in the future." Anyway, I didn't expect to be able to sell it back to China when the time comes, like our liquor. ”
"By the way, I don't know how Lao Zhou's wine is brewed, is there anything else?
"Let's go over and take a look, I've been busy for the past few months and really haven't paid attention to the things at the distillery. Chen Cheng smiled and nodded.
"But don't blame me for this matter, what can I do if you don't care about yourself? At the beginning, you were also the most worried about liquor, but now you don't know where to forget it. ”
Liu Wenrui glanced at him, "Didn't I still remember today?
"I'll stay there so I won't tell you. Chen Cheng glared at him.
"Let's talk about it, anyway, it's not far away, let's just walk over there, and we can save some gas money. Lao Liu said and poked and muttered.
Chen Cheng knows very well in his heart, where does this thing really care about himself? This is gossiping, wanting to find out the latest news and go home to Wang Shasha. Ignore him and walk forward on his own.
How curious is Liu Wenrui? Can you just ignore me? And then continue to poke and coo like Xiao Miaomiao usually played.
The people in the company are a little helpless, the two top bosses in the company, can you want to be identities now? What about children?
Under Chen Cheng's strict defense, Liu Wenrui did not succeed in the end. Chen Cheng must guard against this matter, otherwise Liu Wenrui's mouth may not be able to arrange what he will do.
"Two bosses, you are a rare guest. Zhou Qiang, who received the security notice, hurriedly ran out of the office.
"Haha, I'm too busy with my usual work. Our boss didn't work that hard, so I ignored it. Liu Wenrui said seriously.
"Lao Zhou, how is our distillery at present? When will we be able to actually come up with the finished product, and then I will let the fourth one operate in advance." Chen Chengdu ignored him.
"We have to wait for more than a month, although the wine we make now is okay, but the quality is not very stable, which adds a lot of difficulty to our later bartending. Zhou Qiang said.
"Actually, it's mainly because it's all new, and it takes a certain amount of time for the bacteria in the cellar to be cultivated. If the two CEOs are not in a hurry, I think it would be good to launch our products in time for this year's Spring Festival. ”
"The only drawback is that there is less marketing, after all, if you want to get the real recognition of drinking friends, you have to take a few sips to recognize this taste. ”
"Like those wine companies in China, can't you invest more in advertising?" asked Liu Wenrui.
Zhou Qiang smiled and shook his head, "That can play a certain role at most, because people have their own preferences for taste." If you recognize the flavor and the sake of those big factories, it is sometimes difficult to change it. ”
"And our wine has to hit the low-end market, and the price of a bottle is about 200 yuan. Even if the entire liquor industry is now selling at a higher price, there are not so many liquor at this price that can be in the mood to try to change the taste. ”
"Actually, the main thing is that our winery is too new, there is not so much cellaring time, and the wine is always worse in body. ”
Liu Wenrui nodded, time is hard, I just don't know if Xiaoshu can have some influence on these wines in this regard.
Winemaking is also a very complicated process, and he has nothing to do with Miao Miao. Whether it is sorghum rice, fermentation, or distillation, a little change in any part will have an impact on the final liquor.
Just like the flora of the fermentation pond that Zhou Qiang said just now, he felt that the fermentation effect of the two small pools he picked out was much better than before.
Under the guidance of Zhou Qiang, he visited the winery, at least the work attitude of the big guy was recognized by Lao Liu. Finally, I came to the laboratory, and the staff was still deploying.
Others singing wine is basically a sip of the sketch and carefully sipping it. When you get to Lao Liu, you can take a big sip of the cup and directly drain most of the cup.
"Lao Zhou, he ambushed us, I think the taste of this wine is already very good now. After drinking, Lao Liu said in some surprise.
"Mr. Liu, what we are missing now is stability. Zhou Qiang thought for a while and said.
"We're going to have to do it in the future, otherwise it's going to be very hard to make this money. Unlike in China, it is easy to distribute everywhere through logistics channels. We still have to ship it back to China before we can distribute it. ”
"Lao Zhou, you are an expert in this area, do you mean that we will be able to actually go on sale during the Lunar New Year?" asked Chen Cheng.
Zhou Qiang smiled and nodded, "At that time, the taste of the wine can be better, and you can use less stored wine for blending." Now our wine is a baby pimple, and the longer it is left out, the better it will be for us. ”
"If it were according to my idea, our distillery would have been producing for two or three years, and then selling the wine, and there would be absolutely nothing to say about the wine at that time. ”
"Well, you can go far enough with this pole. But you can also see that you really have confidence in our wine, and that's it. Liu Wenrui said with a smile.
"The water here is good, the sorghum is good, and now this performance is actually ahead of the domestic level. Zhou Qiang said confidently.
"In fact, the influence of his brand value on wine is also very large. Is wine an incense, how long have those giants been in business, many people even don't know how to drink, if you ask them what kind of wine is good, they can also call their names. ”
"In our Huaxia, the wine culture has a long history, and the market share has stabilized. There is still a lot to be done for our new brand to gain a foothold in this market. ”
Lao Liu nodded, "I can understand it, Lao Zhou is telling us that the wine is indeed very good, but we must also push it out steadily, don't expect it to become a hit all of a sudden, crushing Moutai Wuliangye." ”
"What do you want to do? If you want to reach that height, even if our wine is good, it will take time to accumulate it. Chen Cheng said helplessly.
"And our wine is much more expensive than others in terms of freight. These must also be taken into account, and it will not be so easy to compete with these old wineries in the future. ”
"Hehe, take your time, anyway, our production cost is low, which is also our advantage. Lao Liu said with a smile.
"Anyway, looking around today gave me a lot of confidence. Lao Zhou, you just do a good job. In fact, the boss and I are not so anxious, we are going to launch fist products in the future. ”
Zhou Qiang smiled and nodded, "At present, as long as the fermentation tank can be raised well, there will really be no worries about good wine in the future." Do you have to work on the design of the bottle later? Do you two have any ideas?"
"It's a bit high-end, it's almost a porcelain vase, right?" asked Liu Wenrui.
"It's going to increase the cost again, but in fact, glass bottles are also fine. The ceramic technology here cannot be compared with the domestic one, and it will be very laborious for us to purchase in the future. Chen Cheng said.
"You still don't want to follow this matter, use glass bottles first, and then use ceramic bottles for high-end wine. In the future, you can also attract investment from us to see if you can recruit porcelain burning enterprises. ”
"But there are a lot of ways to burn porcelain, right? Now if you want to do it all at once, it's not so realistic, it's quite troublesome. ”
"Hehe, that's what you said, it's not that I don't want to worry about it, it's that you won't let me. Lao Liu said with a smile.
Chen Cheng glared at him, knowing that he had been fooled. Just now, he was messing around, and then let himself give him up. Who are these people? Whose business is this?
Although the brothers are a little noisy, but today this winery is not in vain, Comrade Zhou is very confident. It's just that Lao Zhou is a little conservative, so he didn't talk so much.
At least today, it is safe to announce that this distillery has a lot to offer. What we can do in the future depends on the accumulation of time and the brewery itself.
Liu Wenrui can understand some of Lao Zhou's difficulties, and it seems that the influence of Xiaoshu on this place also exists.
Normally, there will be some changes in the fermentation tank, but it will definitely not be as noticeable as it is now, so that each batch of wine needs to be carefully blended.
Those bacteria also need time to accumulate, and now they are changing so fast, they are absolutely inseparable from the small trees. This is also one of the main reasons why Lao Liu is more confident now, the small tree is not omnipotent, but no small tree is absolutely impossible.
The profits of the liquor industry are really too high, although it will increase a lot of transportation costs to ship back to China from here, but this wine can help you make a lot of money without saying that it is selling well.
"So beautiful?" Chen Cheng glanced at him.
"Yes, our winery has a lot to offer. In the future, it will seriously rush out of Africa and enter China. Lao Liu said seriously.
"I'm too lazy to take care of you, I'll go home with you to eat at noon, and I can play with Xiao Miaomiao for a while. Chen Cheng said.
"Yo, don't you have a love lunch in the cafeteria?" asked Lao Liu with a smile.
"Get out of the way, it's annoying to see you. Chen Cheng was depressed.
"I'm not bothered, just have a drink at noon and have a good chat. Lao Liu then said with a smile.
Chen Cheng is really helpless, this product is really doing everything for gossip.