A soldier who does not want to be a general is not a good soldier.

In business, the same is true.

Especially for employees at the level of executives, a simple salary can no longer meet them. At this time, they either jumped out and created a career.

Either that, it is to get the company's equity incentive.

If you can get equity incentives, then it is two different concepts from simply getting a salary. One is a pure part-time job, and the other is equivalent to a part-time job for yourself.

Of course, shares are shares, wages are wages, these are two different things.

Shareholders are also paid if they have a position in the company.

Zheng Ge is in Yuanda Group, and he has a salary.

Albeit only a nominal salary.

Another point is that this equity incentive is also not given for free.

Each employee will set a share ceiling according to their own position, performance, etc. For example, an ordinary middle management can only buy a maximum of how many shares and so on.

To the president of a company like Zhu Feng, the maximum cannot exceed 3%.

Employees who receive equity incentives can contribute money to buy this share.

Of course, there may be a discount on the price.

Employees who do not have enough money can borrow from friends and relatives, as well as from the company. It's just that borrowing from the company is conditional. It is not possible to borrow if the conditions are insufficient.

Those who receive equity incentives can enjoy a dividend every year.

With the current thriving performance of the power company, in the future, this dividend is also a big income for the employees who have received equity incentives.

This incentive plan will take some time to complete.

First of all, you have to set a price for the company.

At present, the valuation of power companies is fluctuating. Without an accurate valuation, how do you price a company? How do you sell shares to employees?

Zheng Ge is ready to raise a sum of money for the power company when the time comes, so that he can better price the company.

Of course, the institution that finances the power company is also an investment company indirectly controlled by Changge Group.

The power company is a wholly-owned holding company of Changge Group, and for the time being, he does not want to introduce external shareholders to settle in.

......

After the meeting, Zheng Ge came to Zhu Feng's office.

"Still in school, right?" In the office, Zheng Ge looked at Zhu Feng's daughter Zhu Yun and smiled.

"Mmmmmmmm

"Not bad. Zheng Ge smiled.

"Xiaoyun, go make a cup of coffee for Mr. Zheng. Zhu Feng said with a smile on the side.

"Hmm!" Zhu Yun snorted, blushing and asked Zheng Ge, "Mr. Zheng, what flavor do you like?"

"Sugar and milk, thank you. Zheng Ge said with a smile.

"Uh-huh, you wait. Zhu Yun walked to the side in a bit of a panic.

......

"Mr. Zheng, the company is preparing to launch a power functional drink at the beginning of next year, what do you think?" Watching his daughter walk away, Zhu Feng asked Zheng Ge.

"Yes. Zheng Ge nodded.

Zhu Feng pondered for a while, explained some of the situation of the power drink, including the formula, cost, etc., described it in detail, and took out a document and handed it to Zheng Ge.

In the end, he said: "Mr. Zheng, after calculating the cost, Lao Zhou and I tentatively set a unified price of 5 yuan, what do you think?"

The old Zhou he said was naturally Zhou Tai, the director of the R&D department of the power drink company.

Zheng Ge didn't speak for the first time.

Not long after, Zhu Yun came over with two cups of coffee.

"Thank you. Zheng Ge thanked him, took the coffee, took a sip, and felt that the taste was okay.

Zhu Yun's face flushed again and walked away silently.

Watching Zhu Yun leave, Zheng Ge shook his head and smiled, sure enough, she was a little girl!

Immediately, he said: "The price is 5 yuan, but the maximum should not exceed 6 yuan." ”

He remembered that in his previous life, the price of Red Bull and the like was 6 yuan.

Thinking about the previous price of 8 yuan, it is simply not feasible.

Although there are indeed drinks priced at 8 yuan on the market, those are all international manufacturers. Power Company, an emerging beverage company, cannot be compared with those big factories.

"Understood. ”

Zhu Feng nodded in response.

After chatting for a while, Zhu Feng once again mentioned the activity of "one more bottle".

Regarding this activity, Zhu Feng mentioned it to him a few months ago. I want to launch this activity and completely launch the momentum of the Jianlibao brand. However, he was rejected by Zheng Ge at that time.

"This event, for the time being, don't think about launching. ”

Zheng Ge shook his head and said.

Another bottle is a killer feature, and once launched, it's powerful.

Think about the tea beverage industry in the previous life, and several major tea beverage companies were highly competitive.

Domestic brands, and foreign brands, scuffle.

Later, one of the tea beverage companies suddenly launched a promotion for another bottle, and won the leading position in the tea beverage industry in one fell swoop.

It's a pity that later, another bottle was imitated by major manufacturers.

This hot promotion has gradually been broken.

The funny thing is that the winning bottle caps every year actually exceed the annual production.

Later, this popular promotion gradually came to an end.

Consumers have gradually lost interest in this activity. Although some people who buy black tea and green tea will also habitually look at the bottle cap.

However, at that time, there was no longer any font on the bottle cap.

So, for now, he doesn't plan to launch this event.

Wait until the market competition reaches a certain level, and then take it out as a killer feature, which is more appropriate.

When Zhu Feng heard this, he was a little disappointed.

Zheng Ge glanced at him and said, "Let's not talk about this activity first, but we can cooperate with WeChat to launch a new activity." ”

"Huh?"

Zhu Feng was stunned for a moment and looked at Zheng Ge expectantly.

As far as he knows, his boss is not only a business wizard, but also a golden eye in the investment world, and at the same time, various business ideas emerge in an endless stream.

"You can print a QR code inside the bottle cap, and users who buy drinks can scan the QR code with WeChat to get rewards. ”

Zheng Ge's eyes turned and continued: "Regarding the prize, you can set some bonus rewards, such as one yuan, five yuan, and up to a few bonus rewards of 8,888 yuan. Winning users can withdraw money directly to WeChat. You can also set up several physical rewards, which are ordered by the company. ”

Zheng Ge pondered and said an idea in his mind.

This kind of activity is not as rough as another bottle, and the belt can also attract a large number of people.

Moreover, this activity is also very beneficial to WeChat, which can further increase the traffic of WeChat.

"That's good. Zhu Feng pondered for a moment, patted his thigh and said.

Looking at his boss, he was really convinced, he really didn't know how the boss's brain grew. All kinds of ideas, casually speaking.

These ideas are not difficult, in fact, they are a variant of another bottle, but they are not so simple and crude.

And the probability of winning the lottery is not as high as another bottle.