Chapter VII
"Today, Han Hao, chairman of Zhonghua Group, and his entourage, accompanied by city leaders, visited the construction of the city's industrial park, and the two sides conducted in-depth and effective exchanges on investment matters......
The headline of Dinghai's "Evening News" reported on Han Hao's visit, revealing that Zhonghua Group is likely to take over the local automobile industry project.
Compared with Jiangzhou, Dinghai has one more major advantage is the port, which can berth 10,000-ton giant ships, and Dinghai Port is a well-known deep-water port in the Yangtze River Delta region.
"Mr. Han, if China cars want to go to the world in the future, then it is the most convenient channel to go to sea from our Dinghai. β
In addition to the local government's promise of exceeding the preferential treatment conditions, there is another pain point that moved Han Hao. It is that Dinghai City has a natural outlet to the sea, and it is the best choice for Zhonghua Group to sail to the sea in the future.
Soon, Zhonghua Group officially signed a contract with the Dinghai Municipal Government, determined to take Dinghai City as the third largest production base of Zhonghua Group. Han Hao promised to invest 3 billion yuan in the next five years to build at least 150,000 car production plants, and make use of the advantages of the Dinghai Free Trade Zone and port to build this place into an export base for Chinese cars.
However, this is only the most ideal state, if the Zhonghua Group fails to maintain the current high-speed growth posture, then the Dinghai base can only be a pipe dream. Once the expansion of the market is unfavorable for Zhonghua Car, there will not be enough sales to fill the Dinghai project, so the investment can only be a blank check.
"There's no way, we can only gamble, it's better than watching the grass grow on the ground. From an objective point of view, although Zhonghua Group is facing many challenges, it still has certain development opportunities. After all, we couldn't find a better successor!"
The Dinghai Municipal Government is well aware of the huge price paid to welcome the landing of the Zhonghua Group, but the lesser of two evils, the Zhonghua Group is still worth a fight for the local government. It's a big deal to waste 3 years and then take back the land and then re-attract investment, and if it succeeds, Dinghai will be successfully transformed into an industrial city with automobiles.
On the occasion of signing the automobile cooperation project, Dinghai City also took out the cross-sea bridge project and asked Han Hao if he was interested in joining, but he politely refused. The sea-crossing bridge looks very good, but Han Hao really doesn't want to be distracted too much and make too many side hustles.
GE's diversification is a learning object for many entrepreneurs, but Han Hao is only interested in the automotive industry now, and Zhonghua Group has not yet reached the stage where GE needs to find a century-old store to expand and maintain growth.
At 22 o'clock on July 13, all Chinese people stood quietly in front of the television without saying a word, waiting for the internal meeting of the International Olympic Committee in Moscow to announce the results of the host city of the 2008 Olympic Games.
Since the 2000 Olympic Games bid failed, the Chinese have a stronger desire for the Olympics, especially as a rising economic power, hoping to use the Olympic Games to boost the morale of the people and spread Chinese culture.
Holding the Olympic Games has become the best choice for all countries in the world to show their national strength, and the Chinese have been silent for too long, absent from the world stage for more than 100 years, and need a national carnival feast to awaken the self-confidence of the Chinese people who have been sleeping for a long time.
The 2008 Olympics is a must-win for the Chinese, with two rounds of voting and China's Tianjing being the hottest winner. But before the final results are announced, the Chinese who experienced the empty joy of the 2000 Olympics have a shadow in their hearts and will not let their guard down until the last moment.
"The votes are still counting, so let's go through a short ad and come back in 1 minute. β
The host of the CCTV live broadcast faced this suffocating moment, and pretended to easily announce the advertising time to breathe.
"China Car cheers for Tianjing's bid to host the 2008 Olympic Games......"
As the main sponsor of the Tianjing Olympic Bid Organizing Committee, the advertisement of Zhonghua Car appeared very appropriately in front of hundreds of millions of viewers across the country.
At 22:08, the chairman of the Olympic Committee walked up to the podium, opened the envelope, looked at the results with a smile on his face, and announced: "The right to host the 29th Olympic Games in 2008 is awarded to China Tianjing!"
As soon as the words ended, the scene was transmitted back to the land of China in real time with satellite signals, and soon the 9.6 million square kilometers of land on the eastern side of the Pacific Ocean were boiling, and one-fifth of the world's population began to party all night.
"Bang Bangβ"
Han Hao also watched the announcement of the 2008 Olympic bid results with his parents at home, and when they learned that Tianjing had won, the family couldn't help but applaud and celebrate.
"At that time, it will be much more meaningful for our whole family to go to Tianjing to watch the Olympics than to go to Sydney. β
In addition to being excited, Han Hao promised his parents.
"It's not easy, we Chinese have finally earned face. In 2008, let the foreign devils see how powerful we Chinese are. β
Han Yongfu also blushed excitedly and said loudly.
Even people like Han Hao, who have always been calm, rarely show their true temperament, let alone the more than 1.2 billion other Chinese.
Soon, the sound of crackling firecrackers came from the window, and the Chinese greeted the arrival of great news with one of their own unique four major inventions.
After the citizens of the capital learned of the victory, they spontaneously marched to Tiananmen Square, venting their long-suppressed emotions.
"I love Tianjing, long live China!"
"The Chinese people have stood up!"
"The 2008 Olympics are China's, and no one can snatch them away!"
......
In the streets, people shouted all sorts of slogans, and finally spontaneously sang the national anthem.
"Arise, ...... you who do not want to be slaves"
The sound of the national anthem resounding in the sky has closely linked all Chinese to enjoy the happiness of this night tonight.
Although it costs a lot of money to host the Olympic Games, it has given the Chinese the most much-needed spiritual wealth in terms of intangible assets, which are priceless treasures.
"Mom and Dad, I have decided, I will stay in Tianjing to work in the future. By 2008, I will invite you two to watch the Olympics hosted by our country itself!"
Also sitting in front of the TV, Chen Lingxi's family witnessed the historic moment when Tianjing won the right to host the 2008 Olympic Games.
Chen Lingxi, who had just finished the college entrance examination, swore to his parents in excitement.
Since 2001, in response to the call of the masses, the Ministry of Education has advanced the college entrance examination by one month, starting on June 7 for three consecutive days.
"The female eldest is not staying, Lao Chen, you see that your daughter's wings are not stiff, and you are worried about staying in the capital and not returning to you and me. β
"Who said that if you work in the capital, you can't be with you, and then we can move our family to the capital and settle down!"
Watching the mother and daughter bickering, Chen Qizhao knew that the best choice at this time was to remain neutral, because you can't reason with two women.
"Lingxi, do you still remember Brother Deng? I can't imagine that by mistake, your father's generation is an alumnus, and in your generation, he has become a classmate, and it is really fate. β
Hearing her daughter say that she wanted to work and settle in the capital, Chen Lingxi's mother Yan Xiaochen had a brain and immediately planned a shortcut. Wei Mingjian, the current president of Yuzhou University, has been deeply involved in the capital for many years and has a lively relationship, so it will not be a problem for Chen Lingxi to take care of him and help him find a good unit after graduation. If the two younger generations can become a couple, it is best if the daughter can stay and work at Huaqing University, and the scholarly family is not humiliating.
With such selfishness, Yan Xiaochen gave her daughter a blow in advance.
"Not very impressive, after all, I haven't been in touch for many years. When our family goes to the capital to meet the Wei family, we will know how he is doing now. β
Chen Lingxi searched in his mind and found that there was only a sporadic impression that the son of a world friend he had not met for a long time seemed to be wearing a pair of glasses and liked to stay quietly with a book in his arms.
"When you get to school, you have to contact more, Uncle Wei is a good person, and our family will move around a lot in the future. β
Yan Xiaochen unconsciously planned the future for Chen Lingxi, and if her daughter did what she did, she wouldn't have to worry about it.
When Tianjing won the right to host the 2008 Olympic Games, Han Hao had to think about the next strategic choice in addition to excitement.
As the first Olympic Games hosted by China, it is of great significance to Chinese, so the attention of the 2008 Olympic Games in China is beyond imagination.
In 2008, if the development of Zhonghua Group goes smoothly, it is the harvest moment of accumulation, and Han Hao has always planned to use this Olympic Games as a clarion call for Zhonghua Group to enter the world.
Therefore, Han Hao has always been eyeing the exclusive car sponsorship quota for the 2008 Tianjing Olympic Games, and the sponsorship amount of the 00 and 04 Olympic Games needs at least 50 million US dollars. The Zhonghua Group can get this money, but when it comes to the Chinese market, international brands such as Volkswagen and GM, and even domestic brands such as FAW, seem to be extremely interested in this sponsor spot.
Volkswagen and General Motors, in particular, are two international automotive giants looking to become exclusive car sponsors for the 2008 Olympics. Compared with these two, Zhonghua Group is slightly inferior in terms of financial resources and experience.
It is foreseeable that this sponsorship quota will definitely detonate the sky-high price, among which Volkswagen released a statement that it will win this sponsorship quota no matter what the price, as Volkswagen's thanks to the Chinese market.
If it bids immediately, Chung Hwa Group should not be able to compete with foreign giants with extensive experience in sports sponsorship. However, the final outcome will be revealed at the end of 2003, and the Chung Wah Group still has time to improve its shortcomings.
Despite the successful doping of the Olympic bid, the sales of Zhonghua sedans, as a sponsor, have not ushered in explosive growth, but have been declining.
This shows that the product strength of Zhonghua "Qin" can no longer win in the market, and it is urgent to replace and update the next generation of models.
However, the Chinese "Qin", which draws on the new generation of flower crowns, has not yet completed the testing work, and if it is rashly listed, once there is a quality problem in the future, it will be a disaster for the Chinese brand. Therefore, despite the dismal sales, Han Hao still insisted on making the second generation of Chinese "Qin" as perfect as possible before putting it on the market.
Such a performance naturally attracted a lot of rumors and rumors about the decline of the China Group.