Although it did not win the 1996 advertising "Standard King", Huaxia Factory was still accompanied by the new "Standard King" Qinchi Liquor Industry was repeatedly exposed in the media. Pen %Fun %Pavilion www.biquge.info because whenever the role of "standard king" is mentioned, Huaxia Factory is always taken out as a reference for comparison.

Brand building is a long-term project, Huaxia brand has now initially gained a firm foothold, and the next step is to gradually improve the reputation of the construction stage. This requires Huaxia factory to always come up with high-quality products, which can be maintained for a short time by advertising effect alone, and should rely on word of mouth from users to be forever.

Approaching the first month of the Chinese New Year, it is the peak season for the sale of large items, because many people will give themselves bonuses after a year of hard work. Cars are expensive, and motorcycles are relatively cheap due to their convenience and travel, so they became a hot spot for Chinese people at the end of 1995.

On New Year's Day in 1996, Huaxia Factory also started the second generation of the scooter Princess and Prince series. In response to the problems collected from the previous generation, the engine has also been improved, the maximum power has been increased by nearly 15%, and the exterior has been completely redesigned, making it a new generation product.

A small change every year, a big change every three years, Huaxia factory continues to maintain its own consistent and enterprising brand image. The fact that this update can be so fast is greatly related to the independent research and development team established after cooperating with Piaggio. It is under their day and night struggle that the upgrading of Huaxia motorcycles has been completed.

New products on the market, is always easy to attract the attention of the market, although the advertising time in the prime time is delayed, but the second generation of Huaxia brand scooters still appear in front of the majority of Chinese people. Originally, Huaxia brand scooter has been recognized by the Chinese people with its preconceived impression and consistent and stable quality. At present, new products are on the market, and the dealer stores rooted in each county have attracted the attention of many people who intend to buy cars. Although the price is still 9,800 yuan, the Huaxia factory provides a New Year's gift package of 300 yuan fuel card, which opens the new car listing promotion.

In 1995, a total of 7.83 million motorcycles were produced in China, once again setting a new record high. However, the inventory has reached 1.8 million backlogs, and such a large-scale inventory has led many manufacturers to start price reductions. Although Huaxia brand motorcycles still stick to the price, in the context of the overall motorcycle market price began to decline, it had to conform to the development of the times and open the road of disguised price reduction. Although subsidies have eaten away at certain profits, in the face of fierce market competition, Huaxia Factory took the initiative to participate in it.

The output of Jialing, Qingqi and Jianjian has exceeded one million, and Jialing is still the first in the industry to reach 1.14 million, while Qingqi Group ranks second with an output of 1.04 million. However, Qingqi Group ranked first in the industry with 4.58 billion in sales revenue, surpassing Jialing Group's 4.41 billion in one fell swoop. To this end, Qingqi Group deliberately announced loudly in red letters in the prime-time advertisement that it had just won: Congratulations to Qingqi Group on its sales revenue for winning the first place in the industry!

In order to deal with the provocation of the light horse, Jialing Motorcycle specially chartered the advertising page of the "People's Daily", claiming that Jialing still ranks first in the industry with a motorcycle output of 1.14 million.

Who is the number one in the industry?

When the two giants of Qingqi and Jialing Motorcycle were fighting a war of words, Huaxia Factory was making a fortune in a muffled voice.

The planned output of 550,000 was actually not able to keep up with the plan due to the transformation and upgrading of the production line, and only 420,000 motorcycles were produced in 1995. With other factories shouting to report the data, Han Hao deliberately hid some production, and the data announced to the public was 320,000 vehicles, and the sales revenue reached 2.2 billion.

The actual sales revenue of the Huaxia plant reached 3.32 billion yuan, even if the Hushan government later raised the quota to 500 million yuan according to the tax package system for township enterprises, but after deducting all costs, the profit of the Huaxia factory reached a record of 1.31 billion yuan. Such a large number came out, even Han Hao felt unbelievable, he didn't expect the motorcycle industry to be so profitable back then.

Although the sales of the three giants of Jialing, Qingqi and Construction exceeded one million, more than 60% of the sales were contributed by motorcycle models with a displacement of less than 70CC. Especially in Jialing, models below 70CC occupy 85% of the market share, so from their sales revenue, the average price of each motorcycle is about 4,000 yuan.

Huaxia factory's scooters are mainly 90CC-125CC, and most of the motorcycles are priced at about 9,000 yuan, which almost catches up with their total sales with less than half of the sales of the three giants. In addition, the Huaxia plant produces its own engines, transmissions, and body structures, and does not have to pay technology transfer fees, and it also receives preferential treatment from the local government in terms of taxation, and does not have any historical baggage, so the profit margin is more lucrative than that of all other motorcycle factories. When the sales of a single car of other state-owned giants are 4,000 yuan, the Huaxia factory can reach more than 8,000 yuan, and the profits will naturally be more.

For example, the sales revenue of Qingqi Group reached 4.58 billion, but due to the payment of taxes of 540 million, the remaining profit of the enterprise was only 490 million. As for the 490 million profits, most of them are still handed over to the state, and the company can only distribute 30% of the profits independently.

Huaxia Factory is very different, as long as it pays more than 80 million yuan of township enterprise taxes, the rest of the profits are at their own disposal. The Hushan government, and even the Haizhou municipal government, will turn a blind eye to protect the development of the Huaxia plant. Qingqi Group has a profit of about 150 million left, and it is very good to be able to invest 30 million in research and development, and Huaxia Factory is at least 120 million in further investment in research and development. The big brother of state-owned enterprises is in front of the road, but private enterprises like Huaxia Factory enjoy many market dividends in the fierce market competition due to the timing of entering the market, the right time and place.

Most of the management and technical personnel of Huaxia Factory come from state-owned enterprises, and the key parts such as carburetor, magneto, piston ring, etc. in the field of motorcycles for Huaxia Factory are also from state-owned enterprises, and the establishment of the domestic motorcycle industry chain is also cultivated by state-owned enterprises. In a wilderness, state-owned enterprises have formed a forest by splitting thorns, and latecomers such as Huaxia Factory naturally enjoy the shade dividends created by state-owned enterprises.

Although Han Hao criticized the management mechanism of state-owned enterprises, he had to admit that in the motorcycle industry, state-owned enterprises have become industrial pioneers, and private enterprises are stepping on the shoulders of state-owned enterprises to further develop. Without the industrial foundation and personnel training laid down by state-owned enterprises in the past few decades since the founding of the People's Republic of China, there would have been no vigorous development of private enterprises.

For example, Huaxia Factory had a poaching behavior on Jialing Group before, and after reading an article on engine research and development, Yu Hang felt that the author of this article was a very imaginative talent. Hearing this news, Han Hao entrusted an intermediary to go to Jialing Factory to dig people. The annual salary is 150,000 yuan, and it is preferential treatment in terms of housing, treatment, spouse employment, and children's education. Originally, he did okay in the state-owned enterprise Jialing Factory, but when he heard the treatment given by the Huaxia Factory, he would have a huge sense of psychological loss when compared with the original factory. Not only to solve the immediate contradictions, but also responsible for after-sales service, such poaching behavior is difficult not to be exciting.

In this way, an engine expert who had been trained by the Jialing factory for 11 years abandoned everything and came to the Huaxia factory and became Yu Hang's right-hand man.

In this regard, the Jialing factory has complained to the higher authorities, saying that this is a plundering of the talents of state-owned enterprises. State-owned enterprises pay attention to the big pot of rice, the factory director only gets more than 10,000 yuan a year, and you want to get 150,000 yuan for a technical backbone, which is simply impossible under the management mechanism of state-owned enterprises at that time. Therefore, compared with flexible private enterprises, the talents of state-owned enterprise giants such as Jialing, Qingqi, and Construction have been lost, and the talents that state-owned enterprises have cultivated for a long time have turned around and become the guests and pillars of private enterprises.

The country wants to develop a market economy, so the free flow of capital, talent and raw materials is inevitable. Therefore, although state-owned enterprises have shouted the slogan of keeping people with feelings, careers, and treatment, compared with the cheque of the boss of private enterprises, more capable talents are jumped.

"In Jialing Factory, it may take me 10 years to realize the value of my life. But in Huaxia Factory, it only takes me 1 year to realize my value. Moreover, it also gives my family better living conditions. As for the cultivation of the Jialing factory, I will always remember and thank you. It can be said that my 11 years of work in Jialing Factory have repaid the grace of cultivation, and I will live for myself in the next life. ”

The reform and opening up has given more development opportunities for talents who were originally imprisoned in the state-owned enterprise system, and the former Jialing technical backbone who jumped to the Huaxia factory responded to the accusations of the Jialing factory.

When the complaint of Jialing Factory accusing Huaxia Factory of plundering its technical personnel came to Zhehai Province, the final result of the matter was that it was suppressed in Haizhou City, and no one pursued the matter after a while.

If you dig others, others can also dig you, so maintaining a competitive remuneration package is one of the secrets of Huaxia Factory. Compared with domestic counterparts, the salary standard is at least 20% higher, which is the basic treatment of employees in Huaxia Factory.

Under the premise that the average monthly wage in Zhehai Province is 550 yuan, the employees of Huaxia factory rely on piecework bonuses and overtime wages, and each person's monthly income can reach 1,200 yuan. This was definitely a very high salary in China at that time. The monthly income of a public servant who eats the state meal is 680 yuan, and a worker on the assembly line of the Huaxia factory can get a salary of 1,200 yuan, and there are even many people who have a monthly salary of 2,000 yuan with skilled technology.

In Hushan, as soon as people hear that you are a worker in the Huaxia factory, they know that you must be rich. Although it is not to the level of being well-off, the workers of Huaxia Factory are also at the forefront of the team of Ben Xiaokang in the local area. Especially before the Chinese New Year, Han Hao finally announced the strategy of issuing bonuses, due to the good economic benefits this year, the basic salary of 6 months was used as bonuses, which made the workers of the whole factory jubilant.

Like Ling Yunzhi and others, who defected from FAW, although the automobile project was not started and was just squatting on the construction site, they were still shocked to see the wages and benefits paid at the end of the year.

With FAW to send a grain, oil and food, and carefully calculated for a long time, the reward of a few zeros directly after the Huaxia factory number is really a local tyrant's treatment. No wonder people say that southerners are rich, and now they have finally seen the real situation.

Although the Huaxia factory seems to be doing very well and everything is going well, there is a haze on Han Hao's head that has been shrouded in it.